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60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them
Growth Masterminds: mobile growth podcast
English - April 28, 2023 22:12 - 26 minutes - 24.7 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Run fewer ads, make more money says gaming OG Adam Jaffe
Next Episode: DSPs in the privacy era: what will change?
60% of in-app subscription cancellations happen in the first 60 minutes ... but there's a way to 10% of them back.
In this Growth Masterminds host John Koetsier chats with Apphud cofounder Renat Kurbanov. Every app marketer wants more subscription revenue, but how do you achieve that?
In this episode, we chat about:
- the core challenges to driving subscription revenue
- typical and most successful flows to drive more subscription revenue
- optimizing free trials
- managing auto-renews properly
- ARPAS … what it is, and why it matters
- subscription fatigue in a down economy