User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller

Growth Masterminds: mobile growth podcast

English - March 27, 2023 21:27 - 26 minutes - 24.2 MB
Marketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more

Next Episode: Public data from mobile gaming companies shows true and full UA spend

What does it take to win in user acquisition in 2023?

In this episode of Growth Masterminds we chat with Misplay chief growth officer Jason Heller about the new world of mobile user acquisition on iOS in 2023:

- what works
- what's changed
- how marketers should navigate these new waters
- how ad networks need to adapt as well

We also learn a little bit more about Misplay, which was a surprise strong finisher in multiple categories of the 2023 Singular ROI Index, but is still (relatively) small and (relatively) unknown.