Optimized Conversion Models for SKAdNetwork: up to 60% better

Growth Masterminds: mobile growth podcast

English - August 02, 2022 18:50 - 12 minutes - 11 MB
Marketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello

Next Episode: Contextual targeting and advertising: how good can it get?

ingular just released Optimized Conversion Models for SKAN. Essentially, it's automated tech that continuously analyzes your SKAdNetwork set-up and tells you if it finds a better model that will get you more accurate data.

30-35% of marketers aren't using the most optimized SKAN conversion models, and in testing Singular has seen cases where a better model provides 60% better data.

In this episode of Growth Masterminds host John Koetsier chats with Singular product manager Evyatar Ram about the new feature, how it works, why it's important, and how it can help mobile marketers who are running mobile app growth campaigns for iOS.