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Your first million users: Rocking the cold start with Hanna Parvaz
Growth Masterminds: mobile growth podcast
English - August 11, 2023 19:00 - 43 minutes - 39.4 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
How do you get your first million users?
I'm starting a new series in Growth Masterminds, and it's about getting your first million users for a new app. There are huge challenges for big apps and big brands to grow, but they’re different: they have resources, a brand, and maybe some existing users/players/customers.
Starting from zero is a different challenge.
I think there’s a lot to learn for both types of app marketers from both sets of challenges, but this series will focus on early-stage growth.
To start, we're chatting with Hannah Parvaz, who is literally an “app marketer of the year” and also a “biz strategy consultant of the year.”
She’s worked in tons of growth roles and now runs her own growth agency, Aperture, helping apps grow and mobile businesses work.