App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta

Growth Masterminds: mobile growth podcast

English - August 01, 2023 00:01 - 31 minutes - 29 MB
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The golden age of mobile is over ... at least the golden age of gigatons of free data for marketers and adtech companies.

Thanks to IDFA and GAID app marketers had near-free access to huge amounts of behavior data. That was great for acquisition, but also engagement & retention of users/customers/people.

That era is almost over. What’s going to win now?

In this Growth Masterminds I chat with Thomas Butta, CMO of Airship. Airship just completed a survey of 11,000 consumers, and Butta shares what they learned. We also chat about the one-to-one relationship apps still offer brands AFTER they've managed to get customers into their apps and signed up or subscribed.