5 keys for influencer marketing in 2024

Growth Masterminds: mobile growth podcast

English - June 27, 2024 18:38 - 19 minutes - 17.5 MB
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What are the 5 things you need to know to succeed in influencer marketing in 2024?

In this episode of Growth Masterminds, host John Koetsier discusses the ever-evolving landscape of influencer marketing with Kristina Nikeenko, the Influencer Marketing Director at Zorka.

They cover everything from the projected $24 billion market value in 2024 to platform-specific strategies, the importance of data-driven decisions, AI integration, and building long-term partnerships with influencers. Also, you'll learn the five key strategies you need to know to succeed in influencer marketing in 2024 and stay ahead of the game.

00:00 Introduction to Influencer Marketing in 2024
01:09 The State of the Influencer Marketing Industry
04:38 YouTube, Facebook, Instagram, and TikTok
10:56 Top 5 Tips for Influencer Marketing in 2024
13:33 Long-Term Partnerships and Post-Campaign Analysis
18:50 Conclusion