What can we learn from 24 trillion in-app ad bid requests?

Growth Masterminds: mobile growth podcast

English - October 23, 2023 13:23 - 25 minutes - 29.8 MB
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Previous Episode: Free: ad monetization insights in your MMP dashboard

Next Episode: From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki

Entertainment apps most often monetize via interstitials. Same with news and weather apps. For hypercasual games, it's much more about banners than rewarded ads.

I recently saw that Kayzen released a Programmatic Inventory Index based on an analysis of:

- 24 trillion bid requests

- 630,000 apps

- 1.4 billion daily active users

- 10 billion machine learning decisions every day

I’m a sucker for stuff like this, so I thought ... I have to talk to these guys and learn what they found out. So I did ... and now you can too!