Growth Masterminds: mobile growth podcast artwork

SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)

Growth Masterminds: mobile growth podcast

English - August 25, 2023 21:53 - 22 minutes - 24.3 MB
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Previous Episode: Your first million users: the evolution of growth with Itay Milstein
Next Episode: Winning with kids apps: competition, mistakes, and ways to win

There's a lot new in the world of SKAdNetwork, even if we're not talking about SKAN 4 or SKAN 5.




In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Omri Barak about everything that's new, including:




- the SKAN 4 conversion value reset bug


- the state of SKAN


- model migration: how to change SKAN models easily & quickly


- upgrading to SKAN 4


- SKAN cohorts


- modeled revenue


- the Google conversion API




... and much more, including what we can expect from Singular in the coming quarter.