RTB vs manual: BOTH needed for max admon $$$

Growth Masterminds: mobile growth podcast

English - February 08, 2024 00:06 - 32 minutes - 34.2 MB
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Previous Episode: No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store

Next Episode: Making mobile games work (yeah, someone wrote the book on it)

In this intriguing episode of Growth Mastermind, host John Koetsier chats with industry veteran Farhan Haq, founder of independent growth agency Hyper HQ.

They explore crucial strategies to enhance CPMs, discussing the importance of manual calls and real-time bidding in optimizing ad ops within a real-time bidding world. Farhan provides an in-depth look at how games developers and publishers can navigate these processes for effective growth in the mobile gaming landscape. He further delves into ad placements, A/B testing, market strategy, and innovative methods like adjusting in-game rewards based on real-time user worth.

The conversation wraps up with an exploration of emerging trends and projections for the future of in-app purchase, subscription, and ad monetization models.

00:00 Introduction and Guest Presentation
01:05 Understanding Ad Operations in an RTB World
01:57 The Importance of Manual Calls and Realtime Bidding
03:46 Optimizing Networks and Running AB Tests
04:05 The Role of Competition in Ad Monetization
04:27 Understanding the Fundamentals of AB Testing
05:53 The Impact of Ad Placement and Pricing on Monetization
06:02 The Importance of Ad Units in Monetization
07:27 The Impact of Automation on Ad Monetization
07:27 The Importance of Hands-On Approach in Ad Monetization
08:48 The Role of Google Ad Manager in Monetization
10:17 The Role of User Acquisition in Monetization
20:23 The Impact of Geographical Location on Monetization
26:59 The Future of Ad Monetization
32:13 Conclusion and Final Thoughts