Growing a super-app in India organically and offline: GenWise

Growth Masterminds: mobile growth podcast

English - January 08, 2024 18:10 - 23 minutes - 27 MB
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In this episode of Growth Masterminds, host John Koetsier talks with Ayush Choudhary, senior product manager of GenWise.

They discuss the development and growth of the GenWise app, a multifaceted platform designed specifically for elders, which is making a big impact in India. Other topics covered include the challenge of marketing to an older demographic, combining AI with real human interaction, the concept of a 'super app', and emerging monetization models. Tune in to explore how GenWise is revolutionizing the way elders interact with technology ... and how to market an app in non-traditional ways for a non-traditional audience.

00:00 Introduction and Welcome
00:18 Introduction to GenWise App
00:26 Interview with Ayush Choudhary
00:45 Understanding the Concept of GenWise
01:16 The Gap in Elders' Navigation of the Digital World
02:03 The Two Main Focus Areas of GenWise
02:47 The Role of Technology in Combating Loneliness
03:13 The Real-life Impact of GenWise
03:46 The Features and Services of GenWise
07:49 The Growth and Funding of GenWise
07:58 Marketing Strategies for GenWise
15:00 The Concept of Super App in the Context of India
19:00 Monetization Model of GenWise
22:33 Conclusion and Final Thoughts