Lucas Moscon on admon (and ... can admon save subscription apps?)

In this episode of Growth Masterminds, host John Koetsier speaks with mobile marketing expert Lucas Moscon.

They discuss strategies to drastically increase app revenue through smart ad monetization and subscription plans. Lucas explains how he has quadrupled revenues for several apps using remote configuration logic. They also explore SKAN 4 and the use of OpenAI in generating conversion models and informing monetization strategies.

Furthermore, they touch on the changing landscape of measurement platforms and the importance of understanding user psychology and behavior in subscription-based apps. The conversation wraps up with a brief discussion on the intricacies of SKAdNetwork.

00:00 Introduction
00:26 Welcome to Growth Masterminds
00:48 Guest Introduction: Lucas
01:21 Discussion on AdMon and Subscriptions
01:42 Balancing Full-Time Work and Side Projects
02:15 The Importance of AdMon for Subscription Apps
04:42 The Journey of Building AdMon Framework
11:26 Benefits of Implementing AdMon Framework
16:02 Introduction to SKAN 4
16:05 Building a Custom GPT for SKAN 4
25:44 The Impact of Scan Four on Small Developers
28:45 Conclusion and Future Discussions