CTV ads: where CTV fits in your user acquisition strategy

Growth Masterminds: mobile growth podcast

English - December 15, 2023 23:11 - 37 minutes - 42.5 MB
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According to a recent study, half of all CTV ad targeting is wrong. In this Growth Masterminds, host John Koetsier and expert Chris Kelly, CEO of Upwave, talk about:

- CTV targeting
- CTV benefits (and limitations)
- CTV affordability for smaller advertisers
- CTV ads real-time optimization capabilities

We also talk about performance versus brand marketing, and the need to both pick apples that are ripe for the harvest as well as plant apple trees to enable future harvesting as well.

Look for the blog post and learn about about Singular here:
https://www.singular.net/blog/

Check out Upwave here:
https://www.upwave.com