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Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI
Growth Masterminds: mobile growth podcast
English - November 27, 2023 19:59 - 27 minutes - 30.4 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Making SKAN work in the wild: multiple verticals & monetization models
How do you manage hundreds of apps? Especially when some are D2C, some are B2B, and many are internal?
In this very special Growth Masterminds, we chat with Athina Kanioura, the Chief Strategy & Transformation Officer for PepsiCo. She's managing a digital transformation for PepsiCo to ensure each end customer gets exactly what she or he needs ... but also that every level and layer of a complex multi-billion multinational corporation works together seamlessly.
We chat:
- Strategy
- Apps
- AI
- Generative AI
- Human-centred approach
- Managing internal and external customers