Franchise Today
600 episodes - English - Latest episode: 16 days ago - ★★★★ - 17 ratingsWelcome to Franchise Today as it celebrates its 15th year in 2024. Join host Stan Friedman, President of FRM Solutions every Wednesday at 12 PM ET / 11 AM CT as he provides full disclosure on what’s going on inside franchising today and serves up discussions with weekly guests, who will talk about best practices for scaling their businesses for sustainable growth, through sensible franchising.
Franchising remains an unintentional profession. Most people don't go to school to study about how to become involved in franchising. Rather, some life event causes it to find us. Each episode of the podcast begins with a look back at how franchising found my guest of the week.
This is followed by a walk through their career up to and including the present day. It could be either a franchisor, franchisee or a supplier, that provides insights into high-level support services or top-quality products to better enable the franchise community. Each podcast will wrap with a look ahead to upcoming industry events, upcoming guests or important dates on the horizon.
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Episodes
IFA Legal Symposium 2011 Recap [REPLAY]
August 18, 2011 16:00 - 1 hour - 14 MBThis week on Franchise Today is another Encore Presentation from the recent Franchise Legal Series on Franchise Today. In this segment, host, Paul Segreto welcomed as his guest, Adam Siegelheim, Franchise Attorney from Stark & Stark. Adam provided a recap of the IFA Legal Symposium. In addition, Franchise Today Co-producer, Joe Caruso joined the show and discussed the Franchise Today and his insight into future segments of the show.
Franchise Broker Issues in a Digital World [REPLAY]
August 12, 2011 16:00 - 1 hour - 14 MBThis week on Franchise Today is an Encore Presentation from the Second Annual Franchise Legal Series. In this segment, John Tifford, Franchise Attorney and Partner at Plave Koch PLC, and host, Paul Segreto, discussed utilizing franchise brokers in todays digital world and specifically within social media, and in accordance with franchise sales best practices.
Franchise Sales Best Practices - [REPLAY]
August 04, 2011 16:00 - 1 hour - 13.9 MBThis week on Franchise Today we will revisit the fourth segment in this year's Franchise Legal Series. In this encore presentation, Host Paul Segreto welcomed Warren Lee Lewis as his guest. A Partner - Franchising and Licensing at Akerman Senterfitt, and a guest on last years legal series, Warren is the author of The Franchise Sellers Handbook. Paul and Warren discussed franchise sales best practices with focus on regulation of franchise sales, franchisor activities impacting on franchise s...
Social Media within Franchising: Legal Perspective [REPLAY]
July 28, 2011 16:00 - 1 hour - 13.8 MBIn the third segment of the recently completed 2nd Annual Franchise Legal Series on Franchise Today, Host, Paul Segreto, welcomed as his guest, Lee Plave, Owner and Co-founding Partner at Plave Koch PLC. Paul and Lee focused their discussion on utilizing social media within a franchise environment with emphasis on the legal perspective including social media policies and procedures, franchise sales compliance, social media litigation and of course, benefits of utilizing social media within...
Reality of Social Media & E-discovery Legal Issues [REPLAY]
July 21, 2011 16:00 - 1 hour - 13.9 MBThis week on Franchise Today is an ENCORE PRESENTATION of the second segment of the recently completed Second Annual Franchise Legal Series on Franchise Today. Host, Paul Segreto was joined by Jonathan Redgrave, Attorney and Partner at Redgrave LLP, a law firm with singular focus on Information Law, including social media. From the franchise perspective, Jonathan and Paul discussed social media and e-discovery legal issues. Franchise Today is managed by franchisEssentials Media Group and i...
FPR's - A 21st Century Necessity! [REPLAY]
July 14, 2011 16:00 - 1 hour - 14 MBThis week on Franchise Today begins the ENCORE PERFORMANCE of the Second Annual Franchise Legal Series. The series was expanded to seven segments for 2011, up fom four segments last year. The series began with Franchise Attorney, Lane Fisher, joining Franchise Today host, Paul Segreto, to discuss Financial Performance Representations, or as they are more commonly kown throughout franchising, FPRs. A guest on last years Franchise Legal Series on Franchise Today, Lane Fisher is a Partner...
What's Important and Relevant to Franchising? [REPLAY]
June 30, 2011 16:00 - 1 hour - 13.6 MBIn this segment of Franchise Today host, Paul Segreto, and co-producer, Joe Caruso, took a look back at Franchise Today segments and series, and discussed their importance and relevance to franchising.
Multiple Benefits of Franchise Social Media - [REPLAY]
June 23, 2011 16:00 - 1 hour - 13.9 MBIn this Encore Presentation of Franchise Today, Host, Paul Segreto, was joined by Amy Nichols, CEO and Founder of Dogtopia, a full-service dog day care, spa and boutique franchise. An avid participant within Social Media, especially Twitter, Amy shared her thoughts and insight about using Social Media on a national scale and at local levels for the benefit of all within the Dogtopia franchise organization. In addition, Paul and Amy discussed how Social Media may be utilized as an effective e...
Social Media: The Franchisor Perspective [REPLAY]
June 16, 2011 16:00 - 1 hour - 13.8 MBOn this segment of Franchise Today, Paul Segreto was joined by Deb Evans, President & CEO at Computer Explorers and BJ Emerson, Chief Technology Officer at Tasti D-Lite. The topic of discussion was social media from the franchisor perspective including benefits to the franchise organization, social media policies and procedures, and franchisee-franchisor collaboration for optimum results. As Deb and BJ are co-hosts of the Blog Talk Radio show, Social Geek Radio, discussion also included som...
In Memorium - Steve Ellerhost, Franchisee Association Leader
June 09, 2011 16:00 - 1 hour - 13.8 MBSteve Ellerhorst, Franchisee Association Leader, passed away on Memorial Day 2011. A year ago, Steve was a guest on Franchise Today. Host, Paul Segreto, and Steve discussed the benefits of independent franchise associations. In Steve's honor, today's show is an encore presentation of his guest appearance on Franchise Today.
Franchising & Social Media - A Practical Discussion (REPLAY)
June 02, 2011 16:00 - 1 hour - 14 MBIn this segment of Franchise Today, originally broadcast October 2010, host, Paul Segreto, and co-producer, Joe Caruso mostly focused on frequently asked questions by franchisors about social media within franchising, and especially, utilizing social media as part of franchise lead generation efforts.
Independent Franchisee Associations - Love or Hate Them?
May 26, 2011 16:00 - 1 hour - 13.6 MBThis week on Franchise Today is the last segment of the Second Annual Franchise Legal Series. In this segment of the seven-part series, Host, Paul Segreto, welcomes as his guest, Michael Webster, Franchisee Attorney and Chairperson of Strategic Committee at the International Association of Franchisees and Dealers. Joining Michael and Paul is Franchise Today Co-producer, Joe Caruso, as they discuss independent franchisee associations and why franchisors should love them, and Michael's involv...
IFA Legal Symposium 2011 Recap
May 19, 2011 16:00 - 1 hour - 13.8 MBThis week on Franchise Today, the Second Annual Franchise Legal Series continues with Adam Siegelheim as special guest. Adam, Franchise Attorney at Stark & Stark, provides a recap of the recently completed IFA Legal Symposium 2011. In addition, Franchise Today host, Paul Segreto, is joined by Co-producer, Joe Caruso, to discus the Franchise Legal Series and insight into future segments of Franchise Today.
Franchise Broker Issues in a Digital World
May 12, 2011 16:00 - 1 hour - 13.7 MBThis week on Franchise Today, the Second Annual Franchise Legal Series continues with Leslie Curran and John Tifford as guests. Leslie and John, Franchise Attorneys and Partners at Plave Koch PLC, and host, Paul Segreto, discuss utilizing franchise brokers in today's digital world and specifically within social media, and in accordance with franchise sales best practices.
Franchise Sales Best Practices
May 05, 2011 16:00 - 1 hour - 13.6 MBThis week on Franchise Today, Host Paul Segreto welcomes Warren Lee Lewis as his guest in the fourth segment of the Second Annual Franchise Legal Series. A Partner - Franchising and Licensing at Akerman Senterfitt, and a guest on last year's legal series, Warren is the author of The Franchise Seller's Handbook. Paul and Warren discuss franchise sales best practices with focus on regulation of franchise sales, franchisor activities impacting on franchise sales, offering and selling a franchis...
Social Media within Franchising - A Legal Perspective
April 28, 2011 16:00 - 1 hour - 13.7 MBThis week on Franchise Today, the seven-part Franchise Legal Series continues. In the third segment of the series, Host, Paul Segreto, welcomes as his guest, Lee Plave, Owner and Co-founding Partner at Plave Koch PLC. Paul and Lee focus their discussion on utilizing social media within a franchise environment with emphasis on the legal perspective including social media policies and procedures, franchise sales compliance, social media litigation and of course, benefits of utilizing social m...
FPR's - A 21st Century Necessity!
April 14, 2011 16:00 - 1 hour - 13.8 MBThis week on Franchise Today begins the Second Annual Franchise Legal Series. The series has been expanded to seven segments for 2011, up fom four segments last year. The series premier finds Franchise Attorney, Lane Fisher, joining Franchise Today host, Paul Segreto, to discuss Financial Performance Representations, or as they are more commonly kown throughout franchising, FPR's. A guest on last year's Franchise Legal Series on Franchise Today, Lane Fisher is a Partner at FisherZucker LL...
2010 Franchise Legal Series - Segment Four with Leslie Curran
April 08, 2011 17:00 - 1 hour - 13.8 MBIn the last segment of the 2010 Franchise Legal Series on Franchise Today, host Paul Segreto welcomed Leslie Curran as his guest. Leslie is a Franchise Attorney at Plave Koch PLC and Board Member / President-elect at NAWBO Greater DC. Paul and Leslie discussed how to utilize franchise brokers while mitigating risk. In addition, Leslie reported on the 2010 IFA Legal Symposium and provide some insight into the Women's Franchise Network. Paul Segreto | Leslie Curran | franchise brokers | franch...
2010 Franchise Legal Series - Segment Three with Warren Lee Lewis
April 07, 2011 17:00 - 1 hour - 13.8 MBIn the third segment of the four-part 2010 Franchise Legal Series on Franchise Today, Host, Paul Segreto, welcomed as his guest, Franchise Attorney, Warren Lee Lewis, to discuss Franchise Sales Best practices. Warren is the author of The Franchise Seller's Handbook and is Shareholder - Franchising & Licensing at Akerman Senterfitt. Paul and Warren focused on maintaining compliance throughout the franchise sales process, permitted and prohibited franchise sales practices and much more. Paul ...
2010 Franchise Legal Series - Segment Two with Lane Fisher
April 06, 2011 17:00 - 1 hour - 14.2 MBAs the 2010 Legal Eagle Franchise Series continued, Host Paul Segreto was joined by Lane Fisher, Partner at Fisher Zucker LLC. Lane is a very active member of the International Franchise Association (IFA) and is a member of its Board of Directors. Paul and Lane discussed developing Financial Performance Representations (FPRs) for inclusion in Franchise Disclosure Documents (FDDs). They also focused on the do's and don'ts of utilizing those representations to ensure compliance within federal g...
2010 Franchise Legal Series - Segment One with Michael Webster
April 05, 2011 17:00 - 1 hour - 13.8 MBAs a preview for the 2011 Franchise Legal Series on Franchise Today we will rebroadcast all four segments from our 2010 legal series. Starting with guest, Michael Webster, Principal at the Law Office of Michael Webster and Chair of Strategic Committee at International Association of Franchisees and Dealers, Franchise Today host, Paul Segreto, explored legal issues within franchising today. In this segment, Paul and Michael discussed the purpose of independent franchise associations, alternati...
A Discussion with IFA President & CEO, Steve Caldeira
April 01, 2011 17:00 - 56 minutes - 12.8 MBAs Host, Paul Segreto is attending the International Franchise Expo in Washington DC, we thought it would be of interest to replay his recent interview with IFA President and CEO, Steve Caldeira. Just prior to the IFA Convention, Paul and Steve focused their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the then upcoming IFA Convention itself. Discussion also included a look back at Caldeira's first nine months at the helm of the Interna...
Interview with Doc Cohen - Encore Presentation
March 24, 2011 17:00 - 59 minutes - 13.5 MBDue to a scheduling conflict compounded by technical difficulties, the originally scheduled segment with IFA Chairman, Jack Earle, as guest, is being rescheduled for a future date. Therefore, the interview with Doc Cohen will be rebroadcast. "How to be an Overnight Franchise Sucess AND Dismantle an Atom Bomb" Last week on Franchise Today, Paul Segreto welcomed as his guest, Doc Cohen. Very well-known within the franchise community for many years, Doc was recently named to the IFA Hall of Fa...
Interview with Doc Cohen - Encore Presentation
March 24, 2011 17:00 - 59 minutes - 13.5 MBDue to a scheduling conflict compounded by technical difficulties, the originally scheduled segment with IFA Chairman, Jack Earle, as guest, is being rescheduled for a future date. Therefore, the interview with Doc Cohen will be rebroadcast. "How to be an Overnight Franchise Sucess AND Dismantle an Atom Bomb" Last week on Franchise Today, Paul Segreto welcomed as his guest, Doc Cohen. Very well-known within the franchise community for many years, Doc was recently named to the IFA Hall of Fa...
How to be an Overnight Franchise Sucess AND Dismantle an Atom Bomb
March 17, 2011 17:00 - 59 minutes - 13.5 MBThis week on Franchise Today, Paul Segreto welcomes as his guest, Doc Cohen. Very well-known within the franchise community for many years, Doc was recently named to the IFA Hall of Fame. On this week's show Paul and Doc discuss the IFA honor along with Doc's perspective on the state of franchising, his experience with the IFA, and his insight into the trials and tribulations of multi-unit ownership and the role of technology in today's franchise environment.
Franchise PR - It's More Than a Family Affair
March 10, 2011 18:00 - 1 hour - 13.8 MBThis week on Franchise Today, Paul Segreto welcomes as his guests Brad and Sherri Fishman. As most within franchising are very much aware, Brad and Sherri are the owners of Fishman Public Relations. Brad and Sherri share a light-hearted view of working together at Fishman Public Relations, and in their IFA efforts. In addition, they provide their perspective on the state of franchise pr and insight into the recently completed Franchise Unconference in Park City, Utah.
Insight and Experience at the IFA Convention - Feb 17,2011
March 04, 2011 18:00 - 1 hour - 13.6 MBRecently on Franchise Today, Paul Segreto shared his insight and experience at the IFA Convention in Las Vegas. The convention officially ran from Monday, February 14th thru Wednesday, February 16th with a host of special events precluding the convention on Saturday and Sunday, February 12th and 13th. Paul participated in several IFA Committee meetings, facilitated two roundtable discussions, and participated in most convention activities and events. Paul Segreto | IFA Convention | franchisE...
Insight and Experience at the IFA Convention - Encore Presentation from Feb 17,2011
February 24, 2011 18:00 - 1 hour - 13.6 MBLast week on Franchise Today, Paul Segreto shared his insight and experience at the IFA Convention in Las Vegas. The convention officially ran from Monday, February 14th thru Wednesday, February 16th with a host of special events precluding the convention on Saturday and Sunday, February 12th and 13th. Paul participated in several IFA Committee meetings, facilitated two roundtable discussions, and participated in most convention activities and events. Paul Segreto | IFA Convention | franchis...
Insight and Experience at the IFA Convention
February 17, 2011 18:00 - 1 hour - 13.6 MBThis week on Franchise Today, Paul Segreto shares his insight and experience at the IFA Convention in Las Vegas. The convention officially ran from Monday, February 14th thru Wednesday, February 16th with a host of special events precluding the convention on Saturday and Sunday, February 12th and 13th. Paul participated in several IFA Committee meetings, facilitated two roundtable discussions, and participated in most convention activities and events.
Enhancing the IFA Convention Experience with Real-time Social Media
February 10, 2011 18:00 - 1 hour - 13.7 MBOn this segment of Franchise Today, Paul Segreto welcomes as his guest, Jack Monson, Vice President at Engage121, a social media and pr software solutions providor. With the International Franchise Association Annual Convention kicking off in Las Vegas on Sunday, February 13th, attendees will be able to enhance their convention experience with real-time social media. Jack and Paul discuss how to effectively utilize the IFA Mobile Application to create a personal convention schedule, navigat...
Franchise Times - The Here and Now of Franchise News
February 03, 2011 18:00 - 1 hour - 13.7 MBThis week on Franchise Today, Paul Segreto is joined by Nancy Weingartner, Executive Editor at Franchise Times. Paul and Nancy discuss the interviews they both had, separately, with IFA President & CEO, Steve Caldeira. In addition, Nancy shares her thoughts and insight on the current issue of Franchise Times with primary focus on the Top 20 to watch in franchising in 2011. The discussion continues as Paul and Nancy look ahead to Franchise Times' Legal Eagle Announcements, the upcoming Franchi...
A Discussion with IFA President & CEO, Steve Caldeira - Encore Presentation
January 27, 2011 18:00 - 56 minutes - 12.8 MBThis week on Franchise Today, Paul Segreto welcomes as his guest, IFA president and CEO, Steve Caldeira. Paul and Steve focus their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the upcoming IFA Convention in Las Vegas. Discussion also includes a look back at Caldeira's first nine months at the helm of the International Franchise Association.Paul Segreto | Steve Caldeira | IFA | Franchise Business Economic Outlook | franchisingFranchise T...
A Discussion with IFA President & CEO, Steve Caldeira - Prerecorded on January 17, 2010
January 20, 2011 18:00 - 56 minutes - 12.8 MBThis week on Franchise Today, Paul Segreto welcomes as his guest, IFA president and CEO, Steve Caldeira. Paul and Steve focus their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the upcoming IFA Convention in Las Vegas. Discussion also includes a look back at Caldeira's first nine months at the helm of the International Franchise Association. Paul Segreto | Steve Caldeira | IFA | Franchise Business Economic Outlook | franchising
A Discussion with IFA President & CEO, Steve Caldeira
January 17, 2011 18:00 - 56 minutes - 12.8 MBThis week on Franchise Today, Paul Segreto welcomes as his guest, IFA president and CEO, Steve Caldeira. Paul and Steve focus their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the upcoming IFA Convention in Las Vegas. Discussion also includes a look back at Caldeira's first nine months at the helm of the International Franchise Association.
From Professional Athlete to Successful Franchisee... How Former Players Invest in Franchising
January 13, 2011 18:00 - 1 hour - 13.6 MBThis week, Franchise Today takes a look at how professional athletes are transitioning from the sports ranks and investing in franchise opportunities. Host Paul Segreto is joined by his guest, Michael Stone, a former NFL player and founder of Allied Athlete Group, the premier private membership organization for professional athletes. Michael is also the Founder of Professional Athlete Franchise Initiative (PAFI). Paul and Michael focus on how franchising is often a consideration in life after...
Hire the American Dream... A Franchisee Success Story
January 06, 2011 18:00 - 58 minutes - 13.2 MBThis week on Franchise Today, Paul Segreto welcomes as his guest, David Melton. David is both a successful author and Domino's multi-unit franchisee with locations in New York and Connecticut. Focusing on David's book, "Hire the American Dream" the discussion outlines how to build a minimum-wage workforce into a high-performance, customer focused team. In addition, listen to David explain what he describes as his greatest achievement - helping seven of his former team members become franchise...
Social Media: The Franchisor Perspective
December 16, 2010 18:00 - 1 hour - 13.6 MBThis week on Franchise Today, Paul Segreto is joined by Deb Evans, President & CEO at Computer Explorers and BJ Emerson, Chief Technology Officer at Tasti D-Lite. The topic of discussion will be social media from the franchisor perspective including benefits to the franchise organization, social media policies and procedures, and franchisee-franchisor collaboration for optimum results. As Deb and BJ are co-hosts of the Blog Talk Radio show, Social Geek Radio, discussion will also include some...
Everything IFA!
December 09, 2010 18:00 - 59 minutes - 13.4 MBThis week on Franchise Today, Paul Segreto's guest is Alisa Harrison, Vice President Marketing & Communications at the International Franchise Association. Join Paul and Alisa as they discuss new leadership at the IFA, the upcoming IFA convention in Las Vegas, outlook on the political front, the new IFA website, soon to be released products, and much more.
Utilizing Technology in Franchise Marketing
December 02, 2010 18:00 - 1 hour - 41.6 MBThis week on Franchise Today, Paul Segreto welcomes as his guest, Jeremy LaDuque, President & CEO at Elements, Inc., an industry leader in franchise website development and developers of the ElementsLocal™ online marketing solution. Paul and Jeremy discuss technology in franchise marketing with focus on social media, SEO, local search, and email & mobile marketing.
How to Use Financial Metrics as an Essential Franchise Management Tool
November 18, 2010 18:00 - 1 hour - 13.8 MBThis week on Franchise Today, the two-part Franchise Financial series comes to an end as Host, Paul Segreto, welcomes as his guest, David Pearl, Business Financial Consultant at Pearl Business Group, and former CFO at E-Brands restaurants and Sonny's Franchise Company. Paul and David discuss what is typically a very furstrating topic for franchisors, Franchise Reporting... you can't fix what you can't see!" Discussion focuses on the practical side of financial reports, what to look for in rep...
Franchisor and Franchisee Succession Planning and Business Valuation
November 11, 2010 18:00 - 1 hour - 13.6 MBThis week on Franchise Today, Host, Paul Segreto, kicks off a 2-Part Series – Franchise Financial. In today’s first segment, a discussion on franchise succession planning and business valuation, Paul’s guest is Bruce Schaeffer, Founder and President of Franchise Valuations, Ltd., a company specializing in valuations and appraisals, succession planning and estate planning exclusively for the franchise community. Bruce has been a speaker for the New York University Institute on Federal Taxation...
Social Media and Franchise Sales - Where's the Magic?
November 04, 2010 17:00 - 1 hour - 13.8 MBThis week on Franchise Today, Host, Paul Segreto focuses on why social media should not be viewed as some type of magic for franchise sales. Paul targets recent discussions within the LinkedIn franchise groups including efforts by Haagen-Daz Ice Cream and its Facebook "Boss" game, along with general questions about utilizing social media as a prime source for lead generation purposes.
Social Media - It's Not All Fun and Games: A Legal Perspective
October 28, 2010 17:00 - 1 hour - 13.7 MBThis week on Franchise Today, Host, Paul Segreto is joined by Jonathan Redgrave, Attorney and Partner at Redgrave LLP, a law firm with singular focus on Information Law, including social media. From the franchise perspective, Jonathan and Paul discuss the legal implications of social media, the reality of lawsuits relating to social media activity, FDD requirements and social media, and electronic records requirements.
How Has Social Media Really Affected PR?
October 21, 2010 17:00 - 1 hour - 13.7 MBSocial media within franchising is the focus of discussion as Fishman Public Relations CEO, Brad Fishman, joins Paul Segreto this week on Franchise Today. Certainly a hot topic, discussions about social media pique interest of franchisors and franchisees alike. Often viewed as a communications tool, social media has also been embraced by pr firms. But, has social media really changed pr? And, if it has, how?
Franchising and Social Media - A Practical Discussion
October 14, 2010 17:00 - 1 hour - 10.3 MBThis week on Franchise Today, host, Paul Segreto, and co-producer, Joe Caruso discuss the show's improved format, new features and upcoming topics. Also addressed are frequently asked questions by franchisors about social media within franchising, and especially, utilizing social media as part of franchise lead generation efforts.
"Show Me The Money!" - Is Franchise Lending Back? [SEASON PREMIERE]
October 07, 2010 17:00 - 1 hour - 10.3 MBFranchise Today starts the new season with a discussion on a perennially important topic within the franchise world, Franchise Finance. Host, Paul Segreto, again welcomes as his guest, Ron Feldman, CEO at Siegel Capital. Paul and Ron focus their attention on Small Business Jobs Act, the current lending environment and how it affects franchising, and the recently launched Franchise Finance America program. The season premiere also debuts a new format for Franchise Today, and includes Franchis...
Franchise Relationships with Greg Nathan [REPLAY]
September 16, 2010 17:00 - 49 minutes - 5.71 MBThis is a replay of a special 30-minute segment of Franchise Today. In this popular segment, Greg Nathan, renowned psychologist and best selling author of Profitable Relationships and The Franchise E-Factor, was Paul Segreto's special guest. Greg and Paul focused their attention on Greg's "Profitable Partnerships - Franchise Relations Boot Camps" and discussed reasons why franchisors should make every effort to attend. There is an upcoming event in Atlanta on October 5th and 6th. Paul Segret...
Integrating Social Media with traditional Franchise PR [REPLAY]
September 09, 2010 17:00 - 1 hour - 6.87 MBIn this replay of another popular segment of Franchise Today, Paul Segreto welcomed as his guest, Rhonda Sanderson. As many within franchising are aware, Rhonda is the Founder at Sanderson & Associates, the premiere PR firm in franchising. For the past 27 years, Rhonda has had a hand in the growth of hundreds of franchise companies. This show aired live in April 2010, and focused on integrating social media within current pr programs. Rhonda shared some practical insight and experience how Sa...
Franchisor / Franchisee Bankruptcy Demystified [REPLAYED]
September 02, 2010 17:00 - 59 minutes - 6.86 MBIn this segment of Franchise Today will originally aired live in July 2010,, Host, Paul Segreto, was joined by Dylan Trache, Attorney and Partner at Wiley Rein, which Washingtonian Magazine has called, "One of the country's most respected law firms." Paul and Dylan explored the world of bankruptcy from both the franchisee and franchisor perspective, and discussed how bankruptcy affects all parties to the franchise agreement.
Pros and Cons of utilizing Franchise Brokers [REPLAY]
August 26, 2010 17:00 - 59 minutes - 13.7 MBIn the last segment of the Legal Eagle Franchise Series that originally aired live on Franchise Today in May 2010, host Paul Segreto welcomed Leslie Curran as his guest. Leslie is a Franchise Attorney at Plave Koch PLC and Board Member / President-elect at NAWBO Greater DC. Paul and Leslie discussed how to utilize franchise brokers while mitigating risk. In addition, Leslie reported on the IFA Legal Symposium and provided some insight into the Women's Franchise Network.