In the third segment of the recently completed 2nd Annual Franchise Legal Series on Franchise Today, Host, Paul Segreto, welcomed as his guest, Lee Plave, Owner and Co-founding Partner at Plave Koch PLC. Paul and Lee focused their discussion on utilizing social media within a franchise environment with emphasis on the legal perspective including social media policies and procedures, franchise sales compliance, social media litigation and of course, benefits of utilizing social media within a franchise organization.