This week on Franchise Today, Paul Segreto welcomes as his guests Brad and Sherri Fishman. As most within franchising are very much aware, Brad and Sherri are the owners of Fishman Public Relations. Brad and Sherri share a light-hearted view of working together at Fishman Public Relations, and in their IFA efforts. In addition, they provide their perspective on the state of franchise pr and insight into the recently completed Franchise Unconference in Park City, Utah.