Social Media: The Franchisor Perspective [REPLAY]
Franchise Today
English - June 16, 2011 16:00 - 1 hour - 13.8 MB - ★★★★ - 17 ratingsBusiness franchise today stan friedman franchising best practices franchise success culture leadership technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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On this segment of Franchise Today, Paul Segreto was joined by Deb Evans, President & CEO at Computer Explorers and BJ Emerson, Chief Technology Officer at Tasti D-Lite. The topic of discussion was social media from the franchisor perspective including benefits to the franchise organization, social media policies and procedures, and franchisee-franchisor collaboration for optimum results. As Deb and BJ are co-hosts of the Blog Talk Radio show, Social Geek Radio, discussion also included some of the technical aspects of social media.