Franchise Today starts the new season with a discussion on a perennially important topic within the franchise world, Franchise Finance. Host, Paul Segreto, again welcomes as his guest, Ron Feldman, CEO at Siegel Capital. Paul and Ron focus their attention on Small Business Jobs Act, the current lending environment and how it affects franchising, and the recently launched Franchise Finance America program. The season premiere also debuts a new format for Franchise Today, and includes Franchise News, The IFA Corner, and an editorial feature, "Are you kidding me?"