How Has Social Media Really Affected PR?

Franchise Today

English - October 21, 2010 17:00 - 1 hour - 13.7 MB - ★★★★ - 17 ratings
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Social media within franchising is the focus of discussion as Fishman Public Relations CEO, Brad Fishman, joins Paul Segreto this week on Franchise Today. Certainly a hot topic, discussions about social media pique interest of franchisors and franchisees alike. Often viewed as a communications tool, social media has also been embraced by pr firms. But, has social media really changed pr? And, if it has, how?