Social Media and Franchise Sales - Where's the Magic?
Franchise Today
English - November 04, 2010 17:00 - 1 hour - 13.8 MB - ★★★★ - 17 ratingsBusiness franchise today stan friedman franchising best practices franchise success culture leadership technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Social Media - It's Not All Fun and Games: A Legal Perspective
This week on Franchise Today, Host, Paul Segreto focuses on why social media should not be viewed as some type of magic for franchise sales. Paul targets recent discussions within the LinkedIn franchise groups including efforts by Haagen-Daz Ice Cream and its Facebook "Boss" game, along with general questions about utilizing social media as a prime source for lead generation purposes.