Franchise Today
597 episodes - English - Latest episode: 17 days ago - ★★★★ - 17 ratingsWelcome to Franchise Today as it celebrates its 15th year in 2024. Join host Stan Friedman, President of FRM Solutions every Wednesday at 12 PM ET / 11 AM CT as he provides full disclosure on what’s going on inside franchising today and serves up discussions with weekly guests, who will talk about best practices for scaling their businesses for sustainable growth, through sensible franchising.
Franchising remains an unintentional profession. Most people don't go to school to study about how to become involved in franchising. Rather, some life event causes it to find us. Each episode of the podcast begins with a look back at how franchising found my guest of the week.
This is followed by a walk through their career up to and including the present day. It could be either a franchisor, franchisee or a supplier, that provides insights into high-level support services or top-quality products to better enable the franchise community. Each podcast will wrap with a look ahead to upcoming industry events, upcoming guests or important dates on the horizon.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Franchisor / Franchisee Bankruptcy Demystified
July 29, 2010 17:00 - 1 hour - 13.7 MBThis week, Host, Paul Segreto, is joined by Dylan Trache, Attorney and Partner at Wiley Rein, which Washingtonian Magazine has called, "One of the country's most respected law firms." Paul and Dylan will explore the world of bankruptcy from both the franchisee and franchisor perspective, and discuss how bankruptcy affects all parties to the franchise agreement.
Franchise Litigation: How Did I Get Here?
July 22, 2010 17:00 - 1 hour - 13.7 MBThis week on Franchise Today, Host, Paul Segreto, welcomes Franchise Attorney and Partner at Nixon Peabody, Arthur Pressman. Paul and Arthur discuss the events leading up to franchise litigation and the necessary steps franchisors must take to minimize the possibility of litigation.
The Importance of Operations Manuals
July 15, 2010 17:00 - 1 hour - 14.2 MBThis week on Franchise Today, Mary Ann O'Connell, CEO at FranWise joins host, Paul Segreto, to discuss the importance of operations manuals within franchise systems. In addition, Paul and Mary Ann discuss the proper development of franchise operations manuals and how poorly developed ones can leave a lasting impression... albeit a negative one.
What's Important and Relevant to Franchising?
July 08, 2010 17:00 - 59 minutes - 13.3 MBThis week, host, Paul Segreto, and well-known franchise executive and Franchise Today co-producer, Joe Caruso, take a look back at Franchise Today segments and series, and discuss their importance and relevance to franchising today. In addition, Joe and Paul discuss what's on the horizon for Franchise Today through the summer months ahead.
The Benefits of Embracing Franchisee Associations
June 24, 2010 17:00 - 1 hour - 13.7 MBThis week on Franchise Today, host, Paul Segreto is joined by Steve Ellerhorst, CEO and Executive Director at the International Association of Franchisees and Dealers. Paul and Steve discuss franchisee associations and how they can benefit franchise systems of all sizes.
Franchise Finance 2010 - Part 2
June 17, 2010 17:00 - 1 hour - 13.6 MBThis week on Franchise Today, the Franchise Finance 2010 series continues with guest, Darrell Johnson, President & CEO at FRANdata. Host, Paul Segreto, and Darrell continue the discussion on Franchise Finance in this aptly titled segment, "The New Normal and How Lenders Really Think About Financing Franchises."
Franchise Finance 2010 - Part 1
June 10, 2010 17:00 - 1 hour - 13.8 MBThis week begins the two-part Franchise Finance 2010 series on Franchise Today. In this week's segment, 'Who Moved The Money and Where Can I Find It?' Host, Paul Segreto, welcomes as his guest, Ronald Feldman, CEO at Siegel Financial Group. Paul and Ron discuss the current state of SBA financing including a look at SBA 504 and 7A programs. In addition, insight into what Siegel Financial Group does for franchisees and franchisors should open some eyes within the franchise community.
'Franchise Times' - Perspective and Insight
June 03, 2010 17:00 - 1 hour - 13.7 MBThis week on Franchise Today, host, Paul Segreto welcomes as his guest, Nancy Weingartner, editor at Franchise Times. In addition to discussing Franchise Times and its evolution as an industry-leading publication, Paul and Nancy discuss the past and future of franchising, from an industry observer's point of view.
The Pros and Cons of Utilizing Franchise Brokers
May 20, 2010 17:00 - 1 hour - 13.7 MBIn the last segment of the Legal Eagle Franchise Series on Franchise Today, host Paul Segreto welcomes Leslie Curran as his guest. Leslie is a Franchise Attorney at Plave Koch PLC and Board Member / President-elect at NAWBO Greater DC. Paul and Leslie will discuss how to utilize franchise brokers while mitigating risk. In addition, Leslie will report on the IFA Legal Symposium and provide some insight into the Women's Franchise Network.
Special Edition of Franchise Today
May 14, 2010 01:00 - 30 minutes - 11.4 MBIn this special 30-minute segment of Franchise Today, Greg Nathan, renowned psychologist and best selling author of Profitable Relationships and The Franchise E-Factor, will be Paul Segreto's special guest. Greg and Paul will focus their attention on Greg's upcoming event, "Profitable Partnerships - Franchise Relations Boot Camp" and discuss reasons why franchisors should make every effort to attend. The event will be held in Denver on May 25th and 26th.
Franchise Sales Best Practices
May 13, 2010 17:00 - 1 hour - 13.7 MBThis week, in the third segment of the increasingly popular four-part Legal Eagle Franchise Series on Franchise Today, Host, Paul Segreto, welcomes as his guest, Franchise Attorney, Warren Lee Lewis, to discuss Franchise Sales Best practices. Warren is the author of The Franchise Seller's Handbook and is Shareholder - Franchising & Licensing at Akerman Senterfitt. Paul and Warren will focus on maintaining compliance throughout the franchise sales process, permitted and prohibited franchise sa...
Financial Performance Representations: Friend or Foe?
May 06, 2010 17:00 - 1 hour - 14.1 MBAs the Legal Eagle Franchise Series continues, Host Paul Segreto is joined by Lane Fisher, Partner at Fisher Zucker LLC. Lane is a very active member of the International Franchise Association (IFA) and is a member of its Board of Directors. Paul and Lane will discuss developing Financial Performance Representations (FPRs) for inclusion in Franchise Disclosure Documents (FDDs). They will focus on the do's and don'ts of utilizing those representations to ensure compliance within federal guidel...
Independent Franchise Associations and Their Role in Franchise Relationships
April 29, 2010 17:00 - 1 hour - 13.7 MBThis week on Franchise Today begins the month-long Legal Eagle Franchise series. Starting with guest, Michael Webster, Principal at the Law Office of Michael Webster and Chair of Strategic Committee at International Association of Franchisees and Dealers, Franchise Today host, Paul Segreto, explores legal issues within franchising today. In this segment, Paul and Michael discuss the purpose of independent franchise associations, alternative dispute resolution and the upcoming convention for t...
Insights on Franchise Brokerage
April 22, 2010 17:00 - 1 hour - 13.7 MBThis week on Franchise Today, Paul Segreto is joined by Blair Nicol, Board Member at FranNet LLC and President and Owner at FranNet of Southern California. Paul and Blair will explore the world of franchise brokerage and discuss current franchise sales challenges, doing business with franchise brokers, ethics and compliance within franchising, and much more.
Franchising and the IFA
April 15, 2010 17:00 - 1 hour - 13.8 MBThis week on Franchise Today, Paul Segreto is joined by Scott Lehr, Vice President of US and International Development at the International Franchise Association. This segment of Franchise Today will be extremely informative as Scott and Paul discuss the recent International Franchise Expo sponsored by the IFA, the state of franchising, the state of the IFA and upcoming and new IFA events and programs.
Integrating Social Media With Current PR Programs
April 08, 2010 17:00 - 1 hour - 13.7 MBThis week on Franchise Today, Paul Segreto welcomes as his guest, Rhonda Sanderson. Rhonda is the Founder at Sanderson & Associates, the premiere PR firm in franchising. For the past 27 years, Rhonda has had a hand in the growth of hundreds of franchise companies. This week's discussion will focus on integrating social media within current pr programs. Rhonda will share some practical insight and experience how Sanderson & Associates has embraced social media while still maintaining best prac...
Social Opportunities for Multi-unit Operators
April 01, 2010 17:00 - 1 hour - 13.7 MBThis week on Franchise Today, Paul Segreto is joined by BJ Emerson of Tasti D-Lite. Featured in Twitter's Business 101 Case Study, BJ has spearheaded the integration of the Tasti D-Lite brand experience with online communities by engaging customers and working with franchisees to expand the brand through Social Media. Paul and BJ will focus their discussion on the challenges and opportunities facing multi-unit franchise operators. Fresh from his participation in Franchise Update's Multi-unit ...
Mutiple Benefits of Franchise Social Media
March 25, 2010 17:00 - 1 hour - 13.8 MBFranchise Today Host, Paul Segreto, is joined by Amy Nichols, CEO and Founder of Dogtopia, a full-service dog day care, spa and boutique franchise. An avid participant within Social Media, especially Twitter, Amy shares her thoughts and insight about using Social Media on a national scale and at local levels for the benefit of all within the Dogtopia franchise organization. In addition, Paul and Amy will discuss how Social Media may be utilized as an effective extension of Public Relations ef...
Franchise Startups: Issues and Challenges
March 18, 2010 17:00 - 1 hour - 13.8 MBThis week on Franchise Today, the discussion will focus on starting a franchise organization and the issues and challenges facing startup and young franchisors today. During the first half of the show, Paul Segreto will be joined by Expansion Experts CEO, Lizette Pirtle. Expansion Experts is a franchise development company that assists today's entrepreneur and business owner transform their independent business to a franchise concept, and ultimately, to a well-structured franchise organizatio...
Guerilla Marketing for Franchisees
March 11, 2010 18:00 - 1 hour - 13.7 MBThis week on Franchise Today, Guerilla Marketers Todd Woods and Eddie Leonard join Show Host, Paul Segreto, for a packed hour of discussing Guerilla Marketing for Franchisees and how its principles benefit the entire franchise organization. Todd Woods co-authored the book, "Guerilla Marketing for Franchisees" with Jay Conrad Levinson, the "Father of Guerilla Marketing." Eddie Leonard is a freelance marketer and a Certified Guerilla Marketing Strategies Trainer and Marketer.
Franchise Compliance and the IFA FranGuard Program
March 04, 2010 18:00 - 1 hour - 12.8 MBThis week on Franchise Today, Paul Segreto welcomes as his guest, David French, Vice President, Government Relations at the International Franchise Association. Paul and David will discuss franchise compliance and the development of the IFA FranGuard Program recently introduced at the IFA Convention in San Antonio. David and the IFA’s Government Relations Department works to preserve and enhance the legislative and regulatory climate for the growth of franchising worldwide by providing servi...
Social Media and Franchising
February 25, 2010 18:00 - 1 hour - 13.8 MBThis week on Franchise Today, Paul Segreto welcomes as his special guest, Deb Evans, CEO at Computer Explorers. Paul and Deb will focus on utilizing social media within franchising with particular emphasis on how it can provide multiple benefits to a franchise organization at all levels as Deb as accomplished with her team at Computer Explorers. Deb was a panelist, discussing social media, at the recent IFA Convention in San Antonio and is quite active in franchise social media circles.
Building a Franchise Brand: Yesterday, Today and Tomorrow
February 18, 2010 18:00 - 1 hour - 13.7 MBThis week on Franchise Today, Paul Segreto welcomes Retire-At-Home Services Vice President of Franchise Development, Jonathan Martin. Paul and Jonathan will discuss Retire-At-Home's progression from a small family-owned business to an emerging Canadian franchise brand with aggressive expansion plans centered around new technology and integrated marketing. Discussion will include Retire-At-Home's goals in attracting high quality franchise candidates to build upon a system that has seen progres...
Integrated Franchise Marketing
February 11, 2010 18:00 - 1 hour - 13.7 MBThis week on Franchise Today, Host, Paul Segreto, welcomes Franchise Foundry CEO, Christian Faulconer. Paul and Christian will discuss various forms of Integrated Franchise Marketing and how IFM works within traditional marketing methods and processes. Through and in conjunction with a very wide variety of today’s unique, innovative tools and technology, including social media, IFM has proven very cost-effective. Paul and Christian will touch on Franchise Foundry's goals and objectives in att...
Social Media within Franchising
December 17, 2009 18:00 - 1 hour - 13.6 MBThis week co-hosts Paul Segreto and Joel Libava (aka The Franchise King) discuss Social Media and how it's being used within franchising today. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials. Each week, Paul and Joel focus on the world of franchising, franchise blogs, news and events. In addition, they e...
Integrating Marketing, Training and Support for Franchise Success
December 10, 2009 18:00 - 1 hour - 13.7 MBThis week co-hosts Paul Segreto and Joel Libava (aka The franchise King) continue to discuss driving sales at the unit level and how the effort should be integrated with franchise support and training. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials. Each week, Paul and Joel focus on the world of franchis...
Driving Sales at the Unit Level
December 03, 2009 19:00 - 1 hour - 13.3 MBThis week on Franchise Today, co-hosts Paul Segreto and Joel Libava aka The Franchise King will be discussing various ways to drive sales at the unit level. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials. Each week, Paul and Joel focus on the world of franchising, franchise blogs, news and events. In ad...
Franchise Candidates and Exciting Opportunities
November 19, 2009 19:00 - 1 hour - 13.8 MBThis week on Franchise Today, co-hosts Paul Segreto and Joel Libava, aka The Franchise King will be discussing today's franchise candidates and exciting franchise opportunities. Their opinion only! As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials. Each week, Paul and Joel focus on the world of franchising,...
Franchising and the Current Credit Crunch
November 12, 2009 19:00 - 1 hour - 13.8 MBThis week on Franchise Today, co-hosts Paul Segreto and Joel Libava will discuss the current credit crunch, how it's affecting the franchise community, and some ideas about alternative financing. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials. Each week, Paul and Joel focus on the world of franchising, f...
Franchise Marketing: Addressing a Changing Mindset
November 05, 2009 19:00 - 1 hour - 13.5 MBCo-hosts, Paul Segreto and Joel Libava, aka The Franchise King, continue to generate excitement each week on what has been dubbed, "The Bagel and Pasta Franchise Hour." This week they will discuss Franchise Marketing and address it from both the franchisor and franchisee perspectives. As consumers continue to research online brands' products and services, and even franchise opportunities, the franchise community must adapt accordingly by exploring and embracing new technologies in attracting ...
IFA, Education and Executive Talent in Franchising Today
October 29, 2009 18:00 - 1 hour - 13.8 MBCo-hosts, Paul Segreto and Joel Libava, aka The Franchise King, continue to generate excitement each week on what has been dubbed, "The Bagel and Pasta Franchise Hour." Plans to officially rename the show have been finalized, and both Paul and Joel are proud to announce the new name as, the "Franchise Today Show." As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on...
Franchise Opportunities and Unrealistic Expectations
October 22, 2009 18:00 - 1 hour - 13.7 MBCo-hosts, Paul Segreto and Joel Libava, aka The Franchise King, continue to generate excitement each week on what has been dubbed, "The Bagel and Pasta Franchise Hour." Plans to officially rename the show have been finalized, and both Paul and Joel are proud to announce the new name as, the "Franchise Today Show." As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on...
Franchise Development via Social Media
October 15, 2009 18:00 - 1 hour - 13.1 MBHere’s something you don’t want to miss, and something you shouldn’t miss! Last week, Paul Segreto, one of the co-hosts on Franchise Today Show, introduced to the franchise community, an extensive 11-page article, “Franchise Development via Social Media.” Today, Paul will discuss the article in detail, along with his thoughts and ideas about utilizing social media within a franchise organization for the purpose of: - Creating brand awareness with franchise candidates and consumers alike? -...
Franchising and More...
October 08, 2009 18:00 - 1 hour - 13.8 MBJoin co-hosts Paul Segreto and Joel Libava (aka The Franchise King) on franchisEssentials show. Paul and Joel use their witty and often sarcastic attitudes to complement their inherent knowledge of franchising and social media to make this informative hour fly by before you know it. Join them every Thursday at 1 PM CDT. You'll have fun, a few laughs, and you'll learn plenty.
Franchising and More...
October 01, 2009 18:00 - 1 hour - 13.8 MBJoin co-hosts Paul Segreto and Joel Libava (aka The Franchise King) on franchisEssentials show. Paul and Joel use their witty and often sarcastic attitudes to complement their inherent knowledge of franchising and social media to make this informative hour fly by before you know it. Join them every Thursday at 1 PM CDT. You'll have fun, a few laughs, and you'll learn plenty.
Franchising and More...
September 24, 2009 18:00 - 1 hour - 13.7 MBJoin co-hosts Paul Segreto and Joel Libava (aka The Franchise King) on franchisEssentials show. Paul and Joel use their witty and often sarcastic attitudes to complement their inherent knowledge of franchising and social media to make this informative hour fly by before you know it. Join them every Thursday at 1 PM CDT. You'll have fun, a few laughs, and you'll learn plenty.
Franchising and More...
September 17, 2009 18:00 - 1 hour - 13.8 MBJoin co-hosts Paul Segreto and Joel Libava (aka The Franchise King) on franchisEssentials show. Paul and Joel use their witty and often sarcastic attitudes to complement their inherent knowledge of franchising and social media to make this informative hour fly by before you know it. Join them every Thursday at 1 PM CDT. You'll have fun, a few laughs, and you'll learn plenty.
Franchising and More...
September 09, 2009 17:00 - 1 hour - 13.8 MBJoin co-hosts Paul Segreto and Joel Libava (aka The Franchise King) on franchisEssentials show. Paul and Joel use their witty and often sarcastic attitudes to complement their inherent knowledge of franchising and social media to make this informative hour fly by before you know it. Join them every Thursday at 1 PM CDT. You'll have fun, a few laughs, and you'll learn plenty.
Franchising and Social Media meet Mobile Marketing
September 03, 2009 18:00 - 1 hour - 13.7 MBJoin co-hosts Paul Segreto and Joel Libava (aka The Franchise King) on franchisEssentials: Franchising and Social Media at its best! This week Paul and Joel welcome special guest, Linda Daichendt, CEO of Strategic Growth Concepts. Linda will be discussing Mobile Marketing and its effectiveness within franchising and small business. In addition, Paul and Joel will be discussing the world of franchising, franchise blogs, unique franchise opportunities, and utilizing social media within a franch...
Franchising and Social Media at its best!
August 27, 2009 18:00 - 1 hour - 13.8 MBJoin co-hosts Paul Segreto and Joel Libava (aka The Franchise King) on franchisEssentials: Franchising and Social Media at its best! Paul and Joel use their witty and often sarcastic attitudes to complement their inherent knowledge of franchising and social media to make this informative hour fly by before you know it. Join them every Thursday at 1 PM CDT. You'll have fun, a few laughs, and you'll learn plenty.
Franchising and Social Media at its best!
August 20, 2009 18:00 - 1 hour - 13.8 MBJoin co-hosts Paul Segreto and Joel Libava (aka The Franchise King) on franchisEssentials: Franchising and Social Media at its best! Paul and Joel use their witty and often sarcastic attitudes to complement their inherent knowledge of franchising and social media to make this informative hour fly by before you know it. Join them every Thursday at 1 PM CDT. You'll have fun, a few laughs, and you'll learn plenty.
Franchising and Social Media (Guest Co-Host, Gini Dietrich)
August 13, 2009 18:00 - 1 hour - 13.8 MBFranchisEssentials host, Paul Segreto, is pleased to have Gini Dietrich, as his guest co-host. Joel Libava, The Franchise King, and the show's regular co-host is on vacation. Gini is the CEO of Arment Dietrich, a boutique PR and communications firm in Chicago. Paul and Gini will be discussing franchising and social media and are sure to add a sarcastic comment or two as both have never been known to hold back on their respective opinions. Together, will be an experience that should not be mis...
Franchising and Social Media (Guest Greg George, Office VP)
August 06, 2009 18:00 - 1 hour - 13.8 MBfranchisEssentials host, Paul Segreto, is pleased to introduce Joel Libava, The Franchise King, as the new co-host of the show. Joel has participated as a guest co-host on two occasions in the past and certainly will bring some added excitement to the weekly conversation. This week Paul and Joel welcome Greg George of OfficeVP as their guest. Topic of discussion will be new technology surrounding video and vid-mail, and Greg will explain OfficeVP's unique product. Paul and Joel will also be d...
Franchising and Social Media (Guest Joel Libava, The Franchise King)
July 30, 2009 18:00 - 1 hour - 13.7 MBThis week on franchisEssentials: Franchising and Social Media, host, Paul Segreto, has again invited the Franchise King, Joel Libava, to join him. Paul and Joel will build upon the excitement they generated together on the show two weeks ago. As most franchise professionals are aware, Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials, respectively. Wi...
Franchising and Social Media (Guest Jon Carlston, Process Peak)
July 23, 2009 18:00 - 1 hour - 13.6 MBThis week on franchisEssentials: Franchising and Social Media, host, Paul Segreto, has invited Jon Carlston of Process Peak to be his guest. Paul and Jon will discuss franchise sales, how the industry has handled franchise prospects in the past, and how today's prospect requires a more professional, systematic approach. In addition, Paul will build upon the last two weeks' shows and provide insight into executing a social media marketing strategy with a franchise organization.
Franchising and Social Media (Guest, Joel Libava, The Franchise King)
July 16, 2009 18:00 - 1 hour - 13.5 MBThis week on franchisEssentials: Franchising and Social Media, host, Paul Segreto, has invited the Franchise King, Joel Libava, to join him. Paul and Joel will be discussing the state of franchising, today's franchise candidates, and social media marketing. Paul and Joel both have extensive experience within the franchise industry and frequently write about different aspects of franchising on their blogs, The Franchise King and franchisEssentials, respectively. With similar philosophies, ...
Franchising and Social Media (Premiere Broadcast)
July 09, 2009 18:00 - 1 hour - 12.8 MBAs today’s franchise candidates have become more sophisticated, educated and technologically advanced than ever before, many will spend a great deal of time within social media, exploring franchise opportunities. To effectively capitalize on this interest, franchisors will need to embrace social media as an integral component of their overall franchise marketing and development strategy, and integrate the same with traditional strategies. A firm commitment of time, money and other resources...