This week on Franchise Today, Guerilla Marketers Todd Woods and Eddie Leonard join Show Host, Paul Segreto, for a packed hour of discussing Guerilla Marketing for Franchisees and how its principles benefit the entire franchise organization. Todd Woods co-authored the book, "Guerilla Marketing for Franchisees" with Jay Conrad Levinson, the "Father of Guerilla Marketing." Eddie Leonard is a freelance marketer and a Certified Guerilla Marketing Strategies Trainer and Marketer.