FIR Podcast Network
656 episodes - English - Latest episode: 2 days ago - ★★★ - 3 ratingsFor Immediate Release: Podcasts for Communicators
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Episodes
ALP 142: Let’s talk about trading time for money
February 21, 2022 14:00 - 23 minutes - 19.1 MBIn this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn't work, but also when you should consider using it. Continue Reading → The post ALP 142: Let’s talk about trading time for money appeared first on FIR Podcast Network.
FIR #229: Much Ado About Wordle
February 17, 2022 21:52 - 13 minutes - 6.36 MBIt will not go down in business history as one of the most consequential mergers or acquisitions of all time, but The New York Times' acquisition of the extraordinarily popular word game, Wordle, has produced an avalanche of criticism and even threats to cancel subscriptions. There are lessons here for any organization acquiring a company with an engaged fan base, and even for companies planning to make changes to existing popular products. Continue Reading → The post FIR #229: Much Ado Abo...
Circle of Fellows #78: Communication for the New Business Focus on ESG
February 17, 2022 20:16 - 1 hour - 24.9 MBThe pandemic has made us look more closely at human and corporate values and the capacity that good values, morality, and ethics can provide to overcome any crisis. ESG has firmly entered the vocabulary of investors, managers, and other stakeholders as it helps assess the risks and resilience of enterprises. The corporate world faces multi-dimensional challenges and all stakeholders are focusing intently on their Environment, Social, and Governance (ESG) performance. Businesses can be rewar...
FIR #228: Rethinking Silos
February 16, 2022 16:57 - 12 minutes - 5.99 MBConventional wisdom argues that silos in business are bad, preventing knowledge and information from spreading beyond the silo's walls. When it comes to returning to work, proponents of all hands on deck in the office insist that remote work creates silos and all but eliminates the opportunity for chance encounters that lead to new ideas or shared knowledge. A new study from Harvard, which analyzed billions of employee emails from 2020 and 2021, found that silos did solidify but that the res...
Spin Sucks 183: What a Good Communications Plan Should Include
February 16, 2022 14:00 - 16 minutes - 15.4 MBThe communications plan is not an easy thing to accomplish, but it's made a lot easier when you know what to include. It's not just tactics, which is why Gini Dietrich outlines it all for you right here Continue Reading → The post Spin Sucks 183: What a Good Communications Plan Should Include appeared first on FIR Podcast Network.
ALP 141: Defining your Ambition as an agency owner
February 14, 2022 14:00 - 26 minutes - 22.1 MBIn this episode, Chip and Gini discuss SAGA's AIM-GET Framework that starts with defining the owner's Ambition. They look at some questions to ask yourself as you seek to better specify the goals that your business needs to achieve for you in order to be successful and satisfying. Continue Reading → The post ALP 141: Defining your Ambition as an agency owner appeared first on FIR Podcast Network.
FIR #227: DAOS and Crypto and Blockchain (Oh, My!)
February 14, 2022 12:00 - 1 hour - 40.4 MBIn February's long-form Hobson and Holtz Report, Neville and Shel spend more than half the show with news and commentary about a variety of Web3 elements, including the metaverse, NFTs, DAOs, cryptocurrency, and blockchain -- all of it from the perspective of the impact these fast-emerging technologies will have on public relations and organizational communication. In the first part of the episode, the focus is on three non-Web3 stories: How to make a good first digital impression The com...
FIR #226: The Metaverse Goes Corporate
February 11, 2022 18:25 - 13 minutes - 6.21 MBDeloitte, the global consulting firm, has launched "Unlimited Reality," a practice designed to help clients "harness next-generation strategies, tools, and technologies to create and connect virtual worlds for industrial, workplace, enterprise, and consumer contexts." In other words, Deloitte wants companies to engage with them to find their way into the metaverse. Neville and Shel discuss what all this means and look at the role the metaverse is beginning to play for enterprises. Continue R...
FIR Interview: Three Whiskey’s Ben Myall on Anticipating Resistance
February 09, 2022 16:05 - 32 minutes - 45.8 MBThree Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the agency posted recommendations for public health institutions to consider when introducing vaccination campaigns. This approach is repeatable in other campaigns in which a group digs in its heels in opposition to the recommended course of action, vocally opposing the initiative. In this FIR Interview, Nev...
FIR #225: Bait and Switch
February 09, 2022 15:47 - 11 minutes - 5.5 MBAs interviewing job candidates switched from in-person to video during the pandemic, some candidates have been paying shills to stand in for them. Others have shelled out money to be fed answers to interviewers' questions. Neville and Shel dive into one case of a job candidate who had someone else interview on his behalf and discuss ways to detect this unique and baffling new fraud. Continue Reading → The post FIR #225: Bait and Switch appeared first on FIR Podcast Network.
Spin Sucks 182: It’s a Small World – Choose Your Words Carefully
February 09, 2022 14:00 - 11 minutes - 10.2 MBIn this episode, Gini Dietrich reflects on a powerful lesson learned: you never know who you’ll run into at any point in your life, so behave appropriately and choose your words carefully. Continue Reading → The post Spin Sucks 182: It’s a Small World – Choose Your Words Carefully appeared first on FIR Podcast Network.
CWC 80: Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy)
February 09, 2022 14:00 - 32 minutes - 26.4 MBIn this episode of Chats with Chip, Jessica Phillips, CEO/Founder of The Social Standard, and that agency's Chief Revenue Officer, Dylan Conroy, discuss their approach to growing the business. Continue Reading → The post CWC 80: Growing an influencer marketing agency (featuring Jess Phillips and Dylan Conroy) appeared first on FIR Podcast Network.
ALP 140: Should you force employees to take time off?
February 07, 2022 14:00 - 17 minutes - 14.3 MBMany agency employees feel overworked, yet it can be difficult to convince them to take a vacation from time to time. Continue Reading → The post ALP 140: Should you force employees to take time off? appeared first on FIR Podcast Network.
FIR #224: Viral and Unhinged
February 04, 2022 16:43 - 11 minutes - 5.52 MBWhat does it take for a business to get attention on TikTok? In the case of Duolingo, the language training app, it's a giant green owl and the kind of content that is outside most organizations' comfort zones. Neville and Shel review the program and talk about how going viral on TikTok requires a different mindset than any other social media channel. Continue Reading → The post FIR #224: Viral and Unhinged appeared first on FIR Podcast Network.
FIR #223: COVID, Return to Work, and the Growing Trust Gap
February 02, 2022 23:49 - 12 minutes - 5.98 MBLinkedIn labeled its news item, "Do we have a failure to communicate?" The article expanded on details shared in a Bloomberg article that found "after so many fits and starts, employees are losing faith that their managers can get this right." What employees believe managers can't get right is the return-to-the-workplace agenda that has created headaches for all involved. Employees are feeling uneasy with all the changed dates. Fully three-quarters of executives believe they are being "fully...
Spin Sucks 181: Build Your Own Hot Streak
February 02, 2022 14:00 - 8 minutes - 8 MBCan we have "hot streaks" in our careers without being famous? In this episode, Gini Dietrich explores what leads to those clusters of highly successful work. Continue Reading → The post Spin Sucks 181: Build Your Own Hot Streak appeared first on FIR Podcast Network.
IABC Fellows to Focus on Communicating ESG
February 01, 2022 19:33The pandemic has made us look more closely at human and corporate values and the capacity that good values, morality, and ethics can provide to overcome any crisis. ESG has firmly entered the vocabulary of investors, managers, and other stakeholders as it helps assess the risks and resilience of enterprises. The corporate world faces multi-dimensional challenges and all stakeholders are focusing intently on their Environment, Social, and Governance (ESG) performance. Businesses can be rewar...
ALP 139: Common mistakes agencies make when pursuing new business
January 31, 2022 14:00 - 22 minutes - 18.6 MBMost agencies want to do whatever it takes to win new accounts. There is a natural urge to please prospects and demonstrate your expertise to get that contract signed. Continue Reading → The post ALP 139: Common mistakes agencies make when pursuing new business appeared first on FIR Podcast Network.
FIR #222: NFTs, the First Amendment, and Trademarks
January 27, 2022 21:30 - 11 minutes - 5.51 MBAn artist is selling NFTs of Hermès Birkin bags which (unsurprisingly) provoked a response from the company in the form of a cease-and-desist letter. The artist, Mason Rothchild, has fired back, claiming he has a First Amendment right to create art representative of the world around him and suggesting that NFTs represent an evolution that Hermès should be part of. Do the legal precedents favor Hermès or Rothchild? Note: Since we recorded this episode OpenSea has removed Rothchild's art from...
Spin Sucks 180: Where Does Your Knowledge Come From?
January 26, 2022 14:00 - 10 minutes - 9.92 MBIn this episode, Gini Deitrich explores how internal biases can influence the quality and success of communications plans and how to mitigate potential damage. Continue Reading → The post Spin Sucks 180: Where Does Your Knowledge Come From? appeared first on FIR Podcast Network.
FIR #221: Filling the Podcasting Diversity Gap
January 26, 2022 00:29 - 10 minutes - 5.27 MBThe world's first multicultural podcast agency network has signed a multi-year deal with McDonald's to produce custom segments and content feature McDonald's menu items along with specialized targeted ads. It's not the first business Pod Digital Media has signed, suggesting companies are interested in reaching diverse audiences through podcasting. It makes sense, since podcast audiences are pretty diverse -- unlike the ranks of podcast hosts. Continue Reading → The post FIR #221: Filling th...
ALP 138: How to make agency team meetings more productive
January 24, 2022 14:00 - 21 minutes - 17.9 MBHow often should you be meeting with your agency team members and what should you be discussing? Continue Reading → The post ALP 138: How to make agency team meetings more productive appeared first on FIR Podcast Network.
FIR #220: Pssst. Wanna Buy Some Disinformation?
January 24, 2022 12:00 - 1 hour - 34.7 MBIn the January Hobson and Holtz Report, Neville and Shel dive into the 2022 Edelman Trust Barometer. Also in this episode, disinformation is now available as a service -- DaaS; we review some journalism, media, and technology trends and predictions for 2022; TikTok and LinkedIn are both copying successful features of other social media services but adding their own twists; authenticity in virtual communication doesn't mean what you think it does (according to one researcher); organized labor...
Circle of Fellows #77: Adding Value Through Communication
January 21, 2022 20:17 - 59 minutes - 24.6 MBHow leaders view the communication function depends entirely on whether communication produces results that matter to them. Delivering that value doesn’t just happen. In the first Circle of Fellows broadcast of 2022, four IABC Fellows explored the various dimensions of communicating for results that matter, from knowing what’s keeping leaders awake at night, the elements of the business and strategic plans, establishing the means of assessing the results of the communication, and how to shar...
FIR #219: Get Your NFTs at a Brick-and-Mortar Retailer
January 20, 2022 22:40 - 11 minutes - 5.53 MBSelfridge's -- the high-end UK fashion retailer -- is making NFTs available at its retail stores. It's not alone. Can NFTs at the Walmart checkout counter be far behind? Continue Reading → The post FIR #219: Get Your NFTs at a Brick-and-Mortar Retailer appeared first on FIR Podcast Network.
Spin Sucks 179: Rethinking and Unlearning
January 19, 2022 14:00 - 9 minutes - 8.39 MBIn this week's episode, Gini Dietrich discusses the importance of staying curious and unlearning to improve and excel in your communications career. Continue Reading → The post Spin Sucks 179: Rethinking and Unlearning appeared first on FIR Podcast Network.
FIR #218: Disney Is Auditioning TikTok Creators
January 18, 2022 23:04 - 13 minutes - 6.48 MBThe Walt Disney Company's parks division is looking for two part-time, on-site TikTok creators to generate content. The Disney Parks Experiences and Products account on TikTok may be the official account but there are also hundreds of Disney influencers sharing videos, too. When it comes to this kind of content, though, we still mostly hear about Instagram, even though Disney has far more followers on TikTok than on Instagram and Twitter combined. What does this mean for other brands? Contin...
ALP 137: Quick-thinking agencies can help clients in a crisis
January 17, 2022 14:00 - 21 minutes - 18.1 MBIn this episode, recorded in December 2021, Chip and Gini discuss the rapid response ad that Ryan Reynolds helped Peloton create after their product was featured in an unflattering way on a TV show. Continue Reading → The post ALP 137: Quick-thinking agencies can help clients in a crisis appeared first on FIR Podcast Network.
FIR #217: Would You Buy an NFT of a Pulitzer Prize-Winning Photograph?
January 13, 2022 21:18 - 11 minutes - 5.65 MBThe Associated Press has announced it will launch an NFT marketplace for some of its most iconic photos, including some that have won Pulitzer Prizes. The possibilities for other businesses are mind-boggling. Continue Reading → The post FIR #217: Would You Buy an NFT of a Pulitzer Prize-Winning Photograph? appeared first on FIR Podcast Network.
Spin Sucks 178: What Happened in 2021 with Business Podcasts?
January 12, 2022 14:00 - 9 minutes - 8.58 MBIn this week's episode of The Spin Sucks Podcast, Gini Dietrich discusses last year's impact on business podcasts, and breaks down various stats to help you meet your podcasting goals in 2022. Continue Reading → The post Spin Sucks 178: What Happened in 2021 with Business Podcasts? appeared first on FIR Podcast Network.
ALP 136: What does 2022 have in store for PR and marketing agencies?
January 10, 2022 14:00 - 20 minutes - 17.2 MBNo, this isn't a predictions episode, but Chip and Gini do take a look at the agency landscape as the new year kicks off. Continue Reading → The post ALP 136: What does 2022 have in store for PR and marketing agencies? appeared first on FIR Podcast Network.
Pivoting the FIR Podcast
January 10, 2022 11:01When Shel and I started the For Immediate Release podcast, usually abbreviated to 'FIR,' in January 2005, we had a big vision for it. We wanted to have a conversation about topics that interested us at that intersection of business, communication, and technology. As we noted in a post on December 21, 2004, introducing the forthcoming podcast, “We’ll bring a balanced view on what’s going on in the US and Europe in communication, technology and other relevant topics.” We thought others might...
FIR #216: FIR Joins MPN
January 06, 2022 23:20 - 11 minutes - 16.4 MBThe "For Immediate Release" podcast is joining the Marketing Podcast Network (MPN), the new podcast network from Jason Falls. What does this mean to current listeners? Not a damn thing. The podcast will continue to be available on the FIR Podcast Network and your current subscription will work just fine. But we wanted to let you know about the MPN and why we're making our show available there. Listen for details. Continue Reading → The post FIR #216: FIR Joins MPN appeared first on FIR Podc...
Spin Sucks 177: A PESO Model Primer
January 05, 2022 14:00 - 16 minutes - 14.8 MBOn this week's episode of The Spin Sucks Podcast, Gini Dietrich dives into the PESO Model, explains why it is so effective at driving business results, and shares how to integrate it into your communications plan. Continue Reading → The post Spin Sucks 177: A PESO Model Primer appeared first on FIR Podcast Network.
Adding Value Through Communication on the Next Circle of Fellows
January 03, 2022 18:18How leaders view the communication function depends entirely on whether communication produces results that matter to them. Delivering that value doesn't just happen. In the first Circle of Fellows broadcast of 2022, four IABC Fellows will explore the various dimensions of communicating for results that matter, from knowing what's keeping leaders awake at night, the elements of the business and strategic plans, establishing the means of assessing the results of the communication, and how to ...
ALP 135: How agencies should handle procurement and legal
January 03, 2022 14:00 - 25 minutes - 20.8 MBMost agencies approach the arrival of procurement and legal teams with a sense of dread. And it isn't without good reason. Continue Reading → The post ALP 135: How agencies should handle procurement and legal appeared first on FIR Podcast Network.
FIR #215: Communication Trends for 2022
January 03, 2022 13:00 - 14 minutes - 20.3 MBThis is the first of our new shorter episodes that will complement the monthly "Hobson & Holtz Report." Today, Neville and She share their thoughts on trends that will affect communicators in 2022. Continue Reading → The post FIR #215: Communication Trends for 2022 appeared first on FIR Podcast Network.
Listener Survey: Help Shape FIR’s Future
December 24, 2021 01:13It has been some time since FIR conducted a listener survey. For a variety of reasons, we decided it's well past time to learn why you listen, what you like most (and least) about the show, what you would like to hear on the podcast that you are not hearing now, and other information we can use to make FIR more useful, valuable, and entertaining for you. TAKE THE SURVEY Continue Reading → The post Listener Survey: Help Shape FIR’s Future appeared first on FIR Podcast Network.
Circle of Fellows #76: How Healthy Is Your Organization’s Culture?
December 21, 2021 17:43 - 58 minutes - 24.1 MBAs the new year begins, before you set your resolutions in stone, ask yourself, “How healthy is the culture of the organization where I work or the clients I serve?” And, with what you learn, consider new resolutions to make a place to work a more welcoming environment for the contributions people want to make and the ideas they want to share. IABC Fellows Alice Brink, Martha Muzychka, Lety Narvaez, and Mark Schumann took a close look at how to diagnose, develop, and deliver a culture that...
EPISODE #59: OUR BEST IC EXPERT ADVICE FROM FROM 2021
December 20, 2021 20:29 - 22 minutes - 26.2 MBWhew - what year 2021 was for internal communications. You were overworked but overdelivered - and you did it all (most of the time) with passion and enthusiasm. We hope all of you are getting some well-deserved rest and peace as we wind down these final few weeks. We leave all of you with a final EE Voice gift -- one podcast with the best IC ideas and advice from our 2021 guests, in just 20 minutes. Here are highlights of the best insights from the year’s conversations: David Murray on...
FIR B2B #152: What to Do When your Facebook Account Has Been Hacked
December 20, 2021 14:20 - 16 minutes - 10.9 MBFacebook accounts are hacked all too frequently. David discusses a recent article he wrote for The Verge in which had describes the most common exploits and some ways you can harden your account. Continue Reading → The post FIR B2B #152: What to Do When your Facebook Account Has Been Hacked appeared first on FIR Podcast Network.
ALP 134: Improving agency employee retention
December 20, 2021 14:00 - 19 minutes - 17.5 MBWith the Great Resignation putting increased pressure on an already tight labor market, agencies are rightly concerned not just about recruiting new employees, but also retaining the talent they already have. Continue Reading → The post ALP 134: Improving agency employee retention appeared first on FIR Podcast Network.
FIR #214: The Hope and The Hype of Web3
December 20, 2021 12:00 - 1 hour - 39.2 MBIn the December Hobson and Holtz Report, Neville and Shel make a few announcements about the future of the show, including an imminent listener survey and plans for short conversations multiple times per week in addition to the monthly flagship show. Also in this episode: A Facebook executive blames society for misinformation and absolves MetaPKAFacebook of any responsibility; the top communicators at better.com resigned after the company's CEO sacked 900 employees on a Zoom call they all th...
Spin Sucks 176: Creating a Culture of Trust
December 15, 2021 14:00 - 11 minutes - 10.2 MBWhile there has been a great decrease in trust in the media these past couple of years, communicators have the capability to step in and do something about it. Gini Dietrich discusses this and more on this week's episode of The Spin Sucks Podcast. Continue Reading → The post Spin Sucks 176: Creating a Culture of Trust appeared first on FIR Podcast Network.
Inside PR 557: Trends We’re Watching in 2022
December 14, 2021 22:46 - 25 minutes - 35 MBWell, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications … OK, it’s not that dramatic, really. But Gini,... Continue Reading → The post Inside PR 557: Trends We’re Watching in 2022 appeared first on FIR Podcast Network.
ALP 133: Getting the client’s perspective on agency relationships
December 13, 2021 14:00 - 31 minutes - 26.1 MBIn this episode, Gini Dietrich shares some of her experience embedded with a client to help agencies understand the other side of the agency-client equation. Continue Reading → The post ALP 133: Getting the client’s perspective on agency relationships appeared first on FIR Podcast Network.
Spin Sucks 175: 7 Steps to Starting a PR Firm (Or Side Gig)
December 08, 2021 14:00 - 9 minutes - 8.88 MBStarting your own business is a dream for many, but can be daunting to make a reality. On this week's episode of The Spin Sucks Podcast, Gini Dietrich breaks down 7 steps on how to start your own PR firm. Continue Reading → The post Spin Sucks 175: 7 Steps to Starting a PR Firm (Or Side Gig) appeared first on FIR Podcast Network.
ALP 132: Assigning and communicating roles for agency team members
December 06, 2021 14:00 - 26 minutes - 21.6 MBClients often want to know who at the agency does what. It might be because they want to understand the work that they're getting, but it also might be because they want to go directly to individuals for certain things. Continue Reading → The post ALP 132: Assigning and communicating roles for agency team members appeared first on FIR Podcast Network.
How Healthy is Your Organization’s Culture (and What Can You Do About It)?
December 01, 2021 21:07Join Alice Brink, Martha Muzychka, Lety Narvaez, and Mark Schumann in taking a close look at how to diagnose, develop and deliver a culture that resonates with what matters to people, and what’s needed by organizations, where every voice is welcomed and heard. Continue Reading → The post How Healthy is Your Organization’s Culture (and What Can You Do About It)? appeared first on FIR Podcast Network.
Spin Sucks 174: How to Create Accurate PR Measurement
November 30, 2021 15:00 - 13 minutes - 12.7 MBOne of the things that continue to allude communicators is measurement, which is what Gini Dietrich discusses on this week's episode of the Spin Sucks podcast. Continue Reading → The post Spin Sucks 174: How to Create Accurate PR Measurement appeared first on FIR Podcast Network.