FIR Podcast Network
659 episodes - English - Latest episode: 2 days ago - ★★★ - 3 ratingsFor Immediate Release: Podcasts for Communicators
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Episodes
#735: Vaishali Nikhade w/ Mitchell Levy on Thought Leader Life Credibility
August 31, 2021 07:23 - 6 minutes - 3.13 MBThis episode features #ThoughtLeader and #Expert Vaishali Nikhade. Continue Reading → The post #735: Vaishali Nikhade w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 162: Where’s the Money?
August 25, 2021 13:00 - 10 minutes - 9.88 MBOn today's episode of the Spin Sucks Podcast, Gini Dietrich discusses budget constraints on CMOs as a result of the pandemic, and what that means for the future of marketing. Continue Reading → The post Spin Sucks 162: Where’s the Money? appeared first on FIR Podcast Network.
#734: Eileen McDargh w/ Mitchell Levy on Thought Leader Life Credibility
August 24, 2021 07:36 - 5 minutes - 2.33 MBThis episode features #ThoughtLeader and #Expert Eileen McDargh. Continue Reading → The post #734: Eileen McDargh w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR #210: Dipping Our Toes in the Metaverse
August 23, 2021 11:00 - 1 hour - 111 MBThe August installment of The Hobson & Holtz Report includes reports on these stories: Whatever it turns out to be, the metaverse is absolutely coming as the next iteration of the internet An update on NFTs: They have more staying power than we originally predicted Unpacking the vicious cycle of anger, hostility, and outrage on social networks Internal communicators need to get more involved in how managers manage Shades of Dooced! How a boss discovering a secret blog changed an employe...
Circle of Fellows #72: Time Will Tell
August 22, 2021 15:01 - 59 minutes - 24.6 MBDuring the recent IABC World Conference, Brad Whitworth and Mark Schumann led a highly rated interactive session that examined how we use time to positively impact worlds we hope to change, lives we want to touch, and differences we need to make. Brad and Mark reprised much of that session — joined by Alice Brink and Jane Mitchell — as the five of us discussed what we are doing with our time. Here’s how Brad and Mark describe the conversation: “We fill our days fighting the realities of tim...
Spin Sucks 161: Who’s Opening Your Pitch?
August 18, 2021 13:00 - 9 minutes - 8.75 MBIn this episode of the Spin Sucks Podcast, Gini Dietrich discusses a recent survey that outlined the statistics around how many PR pitches actually get opened, and advises how to ensure your pitch stands out. Continue Reading → The post Spin Sucks 161: Who’s Opening Your Pitch? appeared first on FIR Podcast Network.
#732-733: Russo, Martignetti w/ Mitchell Levy on Thought Leader Life Credibility
August 17, 2021 09:20 - 11 minutes - 5.09 MBThis episode features #ThoughtLeaders and #Experts Matthew Russo, and Tony Martignetti. Continue Reading → The post #732-733: Russo, Martignetti w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#730-731: Harris, Quayle w/ Mitchell Levy on Thought Leader Life Credibility
August 12, 2021 06:12 - 9 minutes - 4.34 MBThis episode features #ThoughtLeaders and #Experts Omar L. Harris, and Peter Quayle. Continue Reading → The post #730-731: Harris, Quayle w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 160: Fighting PR’s (Unfairly) Negative Reputation
August 11, 2021 13:00 - 9 minutes - 8.8 MBOn today's episode of the Spin Sucks Podcast, Gini Dietrich discusses the inaccurate reputation of the PR industry, and what we can do to correct it. Continue Reading → The post Spin Sucks 160: Fighting PR’s (Unfairly) Negative Reputation appeared first on FIR Podcast Network.
FIR B2B #149: Cutting Out the Middleman in B2B PR
August 10, 2021 13:48 - 16 minutes - 9.52 MBWe speak with Dan Simon, CEO of Qwoted, a startup that connects journalists to expert sources. He tells how his service is flipping the PR paradigm on its head by letting journalists initiate the conversation and cutting out the need for pitches. Continue Reading → The post FIR B2B #149: Cutting Out the Middleman in B2B PR appeared first on FIR Podcast Network.
#728-729: James, Harman w/ Mitchell Levy on Thought Leader Life Credibility
August 10, 2021 08:57 - 11 minutes - 5.2 MBThis episode features #ThoughtLeaders and #Experts Craig Arthur James, and Emily Harman. Continue Reading → The post #728-729: James, Harman w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#726-727: Evarts, Hession w/ Mitchell Levy on Thought Leader Life Credibility
August 05, 2021 09:02 - 10 minutes - 4.94 MBThis episode features #ThoughtLeaders and #Experts Ed Evarts, and Ann Hession. Continue Reading → The post #726-727: Evarts, Hession w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 159: This is not a PR Crisis
August 04, 2021 13:00 - 10 minutes - 10.1 MBOn today's episode of the Spin Sucks Podcast, Gini Dietrich talks about why PR is blamed for every crisis—and what we might be able to do about it. Continue Reading → The post Spin Sucks 159: This is not a PR Crisis appeared first on FIR Podcast Network.
#724-725: Asarnow, Alvarez w/ Mitchell Levy on Thought Leader Life Credibility
August 03, 2021 07:35 - 12 minutes - 5.6 MBThis episode features #ThoughtLeaders and #Experts David Asarnow, and Amira Alvarez. Continue Reading → The post #724-725: Asarnow, Alvarez w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Time Will Tell: How We Fill Our Days, Next on Circle of Fellows
August 01, 2021 20:43We have an exciting and different sort of program coming this month to the Circle of Fellows. During the recent IABC World Conference, Brad Whitworth and Mark Schumann led a highly rated interactive session that examined how we use time to positively impact worlds we hope to change, lives we want to touch, and differences we need to make. Brad and Mark will reprise much of that session -- joined by Alice Brink and Jane Mitchell -- as the five of us talk about what we are doing with our time...
#702-703: Redman, Englund w/ Mitchell Levy on Thought Leader Life Credibility
June 29, 2021 09:47 - 12 minutes - 5.55 MBThis episode features #ThoughtLeaders and #Experts Michael K. Redman, and Randall Englund. Continue Reading → The post #702-703: Redman, Englund w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
ALP 115: Stop obsessing over finding out your prospect’s budget
June 28, 2021 14:00 - 22 minutes - 18.4 MBAgency leaders often seem fixated on trying to discover the exact budget that a prospective client has available to spend with them. Continue Reading → The post ALP 115: Stop obsessing over finding out your prospect’s budget appeared first on FIR Podcast Network.
EPISODE #56 – KRISTEN GARVEY ON TRANSITIONING EMPLOYEES TO THE OFFICE
June 25, 2021 13:59 - 19 minutes - 22.4 MBThis week, Sharon and I welcome Kristen Garvey, vice president of corporate communication at Waters Corporation, a specialty measurement company focused on improving human health and well-being through the application of high-value analytical technologies and scientific expertise. In our conversation, Kristen expresses gratitude she feels for her team and notes that she has never received more emails of thanks for the transparency Waters achieved than she did over the past year and a half —...
CWC 77: Managing your agency’s financials for better results (featuring Chris Hervochon)
June 24, 2021 19:00 - 30 minutes - 24.4 MBChris Hervochon, a CPA with extensive experience working with small agencies, shares his advice on how to manage your business more effectively by understanding and using your financial reports. Continue Reading → The post CWC 77: Managing your agency’s financials for better results (featuring Chris Hervochon) appeared first on FIR Podcast Network.
#700-701: Blevins, Hayward w/ Mitchell Levy on Thought Leader Life Credibility
June 24, 2021 08:57 - 14 minutes - 6.54 MBThis episode features #ThoughtLeaders and #Experts Bradford Blevins, and Karen Hayward. Continue Reading → The post #700-701: Blevins, Hayward w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
ALP 114: How to decide what services your agency should provide
June 23, 2021 23:53 - 21 minutes - 17.9 MBClients frequently clamor for their agencies to do more. But how do you decide when it makes sense to expand your capabilities — and when you should say no? Continue Reading → The post ALP 114: How to decide what services your agency should provide appeared first on FIR Podcast Network.
Spin Sucks 153: 7 Ways to Succeed at Blogging
June 23, 2021 13:00 - 9 minutes - 8.8 MBIf you're starting a corporate blog, you need it to start producing results as quickly as possible, but that's no easy feat. Blogs can be one of the most challenging projects communicators take on. Gini Dietrich knows all about it and is sharing seven ways to start seeing success out of the gate. Continue Reading → The post Spin Sucks 153: 7 Ways to Succeed at Blogging appeared first on FIR Podcast Network.
#698-699: Klein, Shelton w/ Mitchell Levy on Thought Leader Life Credibility
June 22, 2021 09:17 - 12 minutes - 5.5 MBThis episode features #ThoughtLeaders and #Experts Louise Yochee Klein, and Chuck Shelton. Continue Reading → The post #698-699: Klein, Shelton w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Circle of Fellows #70: Achieving Personal and Professional Success
June 21, 2021 15:13 - 1 hour - 25.1 MBWhat does it take to ensure success, both personally and professionally, as an organizational communicator? On June 17, five IABC Fellows gathered for a live-streamed discussion that explored some surprising elements of success. Continue Reading → The post Circle of Fellows #70: Achieving Personal and Professional Success appeared first on FIR Podcast Network.
IPR 547: Favorite Tools for Comms Experts
June 17, 2021 13:00 - 23 minutes - 32.5 MBOn this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s... Continue Reading → The post IPR 547: Favorite Tools for Comms Experts appeared first on FIR Podcast Network.
#644-647: Angelo, Flick, Primus, Sciambi w/ Mitchell Levy on Thought Leader Life Credibility
April 13, 2021 08:35 - 21 minutes - 9.68 MBThis episode features #ThoughtLeaders and #Experts Stephanie Angelo, Tom Flick, Kelly Primus, and Lonnie Sciambi. Continue Reading → The post #644-647: Angelo, Flick, Primus, Sciambi w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#641-643: Ramsey, Demuynck, Vyas w/ Mitchell Levy on Thought Leader Life Credibility
April 08, 2021 08:36 - 17 minutes - 8.05 MBThis episode features #ThoughtLeaders and #Experts Daniel Ramsey, Helena Demuynck and Hema Vyas. Continue Reading → The post #641-643: Ramsey, Demuynck, Vyas w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 142: Diversifying Your Income
April 07, 2021 13:00 - 15 minutes - 13.9 MBOn this week's Spin Sucks podcast episode, learn the different ways you can diversify your income, as an employee or a business owner. Continue Reading → The post Spin Sucks 142: Diversifying Your Income appeared first on FIR Podcast Network.
#638-640: Lawrence, Anderson, Arruda w/ Mitchell Levy on Thought Leader Life Credibility
April 06, 2021 08:27 - 19 minutes - 9.05 MBThis episode features #ThoughtLeaders and #Experts Tracey Lawrence, Neil Anderson and William Arruda. Continue Reading → The post #638-640: Lawrence, Anderson, Arruda w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR B2B #146: Language Matters
April 05, 2021 14:00 - 15 minutes - 9.32 MBCorporations are increasingly weighing in on social and political issues, and the need to be sensitive to special interests has never been greater. In this show we run through some examples of how the choice of words matters in framing your organization's position in a controversy. Continue Reading → The post FIR B2B #146: Language Matters appeared first on FIR Podcast Network.
FIR Interview: “An Effort to Understand” Author David Murray
April 03, 2021 19:06 - 1 hour - 25.3 MBDavid Murray's new book, "An Effort to Understand," is a collection of essays drawn from many years of posts to his blog, Writing Boots. Addressing the challenges of communicating with one another in a polarized society, the book is structured first to define communication, then move from the personal to the organizational. Like the society on which the book is focused, not everyone will agree with everything in the book, but Murray offers sage wisdom about how to engage in conversations abo...
Can Communications Produce Real ROI?
April 03, 2021 17:20Return on Investment (ROI) is a term that is tossed around loosely in some circles. Strictly speaking, ROI is expressed as a percentage determined by dividing the return (or benefit) of a monetary investment by the cost of the investment. That's not what most communicators measure, yet the industry frequently refers to the ROI of communication. Is that a number that applies to communication? Can communication contribute to an organization's overall ROI? What are valid alternatives to ROI tha...
#634-637: Jansen, Sigmon, Steimle, Ellsworth w/ Mitchell Levy on Thought Leader Life Credibility
April 01, 2021 09:12 - 25 minutes - 11.7 MBThis episode features #ThoughtLeaders and #Experts Nicole Jansen, John Sigmon, Josh Steimle and Belinda Ellsworth. Continue Reading → The post #634-637: Jansen, Sigmon, Steimle, Ellsworth w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 141: This Is Not Your Grandfather’s Crisis Communications
March 31, 2021 13:00 - 9 minutes - 8.66 MBThere have been a lot of wild PR-Related stories in the news lately - a cinnamon-coated shrimp tail, Dr. Oz on Jeopardy, and a hospital giving vaccines to friends rather than the people who were entitled to them. Sometimes crises are of a company's own making, but oftentimes they're not. What's real, what needs attention, what is attention-getting, and how to handle a crisis when it's made out of thin air? That's what Gini Deitrich is exploring on this week's episode of the Spin Sucks Podcas...
Episode #54 – Tamara Rodman on the 2021 Edelman Trust Barometer
March 30, 2021 18:22 - 21 minutes - 24.5 MB2021 Edelman Trust Survey Demands Communicators’ Focus, CEO Action According to the recently released 2021 Edelman Trust Barometer, societies around the globe are facing an epidemic of misinformation and widespread mistrust. For more than 20 years, the Edelman Trust Barometer has measured trust in businesses, government, NGOs and the media. According to Executive Vice President Tamara Rodman, who leads Edelman's Employee Experience Team, this year's report is an urgent call for communicat...
#631-633: Booher, Williams, Dee w/ Mitchell Levy on Thought Leader Life Credibility
March 30, 2021 05:28 - 19 minutes - 9.07 MBThis episode features #ThoughtLeaders and #Experts Dianna Booher, Mikki Williams and Mary Dee. Continue Reading → The post #631-633: Booher, Williams, Dee w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#628-630: Dr. Barnes, Revense, Hedden w/ Mitchell Levy on Thought Leader Life Credibility
March 25, 2021 07:51 - 20 minutes - 9.35 MBThis episode features #ThoughtLeaders and #Experts Dr. Elisse Barnes JD, PHD, Kaelen Revense and Catherine Hedden. Continue Reading → The post #628-630: Dr. Barnes, Revense, Hedden w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 140: The State of Journalism In 2021
March 24, 2021 13:00 - 9 minutes - 9.09 MBJournalism is one of the industries that has been thrown on its head because of COVID-19. In this episode of the Spin Sucks podcast, Gini Dietrich talks about the changes journalism professionals have seen, what they're doing about it, and what it means for you. Continue Reading → The post Spin Sucks 140: The State of Journalism In 2021 appeared first on FIR Podcast Network.
#624-627: Michaels, Riley, Moore, Lamson w/ Mitchell Levy on Thought Leader Life Credibility
March 23, 2021 08:14 - 24 minutes - 11.1 MBThis episode features #ThoughtLeaders and #Experts Daven Michaels, Dan Riley, Ellen Melko Moore and Melissa Lamson. Continue Reading → The post #624-627: Michaels, Riley, Moore, Lamson w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Circle of Fellows #67: Corporate Social Responsibility
March 19, 2021 15:29 - 1 hour - 25 MBCorporate Social Responsibility has never been hotter. With younger workers insisting on working for purposeful organizations, a surge of interest in investment funds that focus on sustainable companies, and organizations embracing comprehensive ESG (Environmental, Social, Governance) initiatives, communicators have their hands full. From reporting ESG results (annual ESG reports jam-packed with data are becoming commonplace) to pitching companies’ CSR commitments, challenges abound. Simply ...
FIR Interview: CiviliNation President Jolie O’Dell and VP/Founder Andrea Weckerle
March 17, 2021 19:44 - 44 minutes - 18.6 MBAndrea Weckerle first appeared in an FIR Interview a decade ago after she had founded CiviliNation, a non-profit that is "taking a stand against online harassment, character assassination, misinformation, and violence." That's a tall order given the state of civil discourse these days. In this FIR Interview, Andrea is joined by CiviliNation's new president, veteran technology journalist Jolie O'Dell. The conversation covers the organization's approach to addressing the issues that underlie o...
Spin Sucks 139: The Benefits of Values-based Marketing
March 17, 2021 13:00 - 16 minutes - 15.4 MBAs businesses consider returning to normal, what does marketing look like? Gini Dietrich says the answer is in creating values-based marketing. Continue Reading → The post Spin Sucks 139: The Benefits of Values-based Marketing appeared first on FIR Podcast Network.
#621-623: Johnson, Brick, Bosworth w/ Mitchell Levy on Thought Leader Life Credibility
March 16, 2021 08:01 - 20 minutes - 9.5 MBThis episode features #ThoughtLeaders and #Experts Rene Johnson, Jared Brick, and Mike Bosworth. Continue Reading → The post #621-623: Johnson, Brick, Bosworth w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR #205: Are NFTs Nifty or Not?
March 15, 2021 11:00 - 1 hour - 38 MBThe March installment of The Hobson & Holtz Report includes reports on these stories: The road to hell is paved with good intentions, which Burger King learned after one well-meaning but poorly thought-out tweet Do you subscribe to a podcast or follow it? (Or listen to it?) These verbs may have consequence, especially in attracting new podcast listeners. Another company has fired another employee who built a following sharing work-related TikTok videos. A racing drone's 87-second flight ...
FIR On Technology 006 – Understanding Core Web Vitals, a new Google search ranking factor in May 2021
March 13, 2021 19:37 - 32 minutes - 33.5 MBIn May 2021, Google search rankings will start to include more user experience ranking factors – are your websites ready? Using a set of metrics called ‘Core Web Vitals’, your web pages will now be ranked based on how fast they load, how quickly a user can start interacting with a page, and how stable... Continue Reading → The post FIR On Technology 006 – Understanding Core Web Vitals, a new Google search ranking factor in May 2021 appeared first on FIR Podcast Network.
FIR Interview: Phil Gomes on the NFT Craze
March 12, 2021 21:51 - 33 minutes - 46 MBYou can't visit a news site or check your feeds right now without seeing articles about NFTs -- non-fungible tokens -- and how they have captured imaginations. Taco Bell, the National Basketball Association, the Kings of Leon, Jack Dorsey, and artists like the one who sold a JPG for $69 million are examples of digital assets that have been purchased (or are up for grabs) with NFTs. There are scenarios that make NFTs exciting for brands and, by extension, for communicators. What are they and...
#618-620: Harrison, Dr. Reina, Hogan w/ Mitchell Levy on Thought Leader Life Credibility
March 11, 2021 08:17 - 21 minutes - 9.78 MBThis episode features #ThoughtLeaders and #Experts Thom Harrison, Dr. Michelle Reina, and Anthony L. Hogan. Continue Reading → The post #618-620: Harrison, Dr. Reina, Hogan w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 138: Choose to Challenge Inequality
March 10, 2021 14:00 - 10 minutes - 9.77 MBThe theme of International Women's day this year is Women in Leadership - and that's a topic that can't be underestimated in importance. Gini Dietrich talks about the impact of the pandemic on women's lives and careers and shows we can choose to challenge the institutions, biases, and situations that create inequality for women on this week's episode of the Spin Sucks Podcast. #ChoosetoChallenge Continue Reading → The post Spin Sucks 138: Choose to Challenge Inequality appeared first on FIR...
#615-617: Stone, Bates, Dr. Attri w/ Mitchell Levy on Thought Leader Life Credibility
March 09, 2021 09:24 - 21 minutes - 9.74 MBThis episode features #ThoughtLeaders and #Experts Alexanne Stone, John Bates, and Dr. Raman K. Attri. Continue Reading → The post #615-617: Stone, Bates, Dr. Attri w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#611-614: Silvester, Roby, Cherches, Bowser w/ Mitchell Levy on Thought Leader Life Credibility
March 04, 2021 11:45 - 25 minutes - 11.7 MBThis episode features #ThoughtLeaders and #Experts Sal Silvester, Dave Roby, Todd Cherches, and Mark Bowser. Continue Reading → The post #611-614: Silvester, Roby, Cherches, Bowser w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.