FIR Podcast Network
660 episodes - English - Latest episode: 22 days ago - ★★★ - 3 ratingsFor Immediate Release: Podcasts for Communicators
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Episodes
#514-517: Williams, Cross, Wuebben, Krier w/ Mitchell Levy on Thought Leader Life Credibility
December 07, 2020 04:02 - 27 minutes - 12.5 MBThis episode features #ThoughtLeaders and #Experts Greg Williams, Brenda Cross, Jon Wuebben, and Deborah Krier. Continue Reading → The post #514-517: Williams, Cross, Wuebben, Krier w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#510-513: Jones-DeWeever, Yost, Flahiff, Jones w/ Mitchell Levy on Thought Leader Life Credibility
December 04, 2020 07:43 - 27 minutes - 12.8 MBThis episode features #ThoughtLeaders and #Experts Dr. Avis Jones-DeWeever, Cali Yost, Joseph Flahiff, and Vera Jones. Continue Reading → The post #510-513: Jones-DeWeever, Yost, Flahiff, Jones w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Can Communication Build and Sustain a Leading Corporate Environment?
December 02, 2020 19:32Can communicators help create the right environment for their companies? Can they help sustain an existing environment? At noon ET on Thursday, December 17, four IABC Fellows will answer these questions and explore the various ways communicators can influence the corporate environment. The panel will take your questions in real-time via the YouTube Live chat function or via Twitter (using the hashtag #COF64). Continue Reading → The post Can Communication Build and Sustain a Leading Corpora...
Spin Sucks 127: One Mindset Shift You Need to Make In 2021
December 02, 2020 14:00 - 9 minutes - 8.44 MBOn the first day of Christmas, Spin Sucks gave to you, one mindset shift you must make in 2021. That's what we discuss on this week's podcast episode. Continue Reading → The post Spin Sucks 127: One Mindset Shift You Need to Make In 2021 appeared first on FIR Podcast Network.
#506-509: Olszewski, Jack, Jones, McCree w/ Mitchell Levy on Thought Leader Life Credibility
December 02, 2020 06:44 - 26 minutes - 12 MBThis episode features #ThoughtLeaders and #Experts Leah Olszewski, Laura Jack, Timothy Jones, and Kelvin McCree. Continue Reading → The post #506-509: Olszewski, Jack, Jones, McCree w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#502-505: Aylward, Jorgovan, Messer, Geller w/ Mitchell Levy on Thought Leader Life Credibility
November 30, 2020 11:30 - 21 minutes - 9.69 MBThis episode features #ThoughtLeaders and #Experts Mark Aylward, Jake Jorgovan, Scott Messer, and Bob Geller. Continue Reading → The post #502-505: Aylward, Jorgovan, Messer, Geller w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#498-501: Eikenberry, McKeever, Wolfe, Monson w/ Mitchell Levy on Thought Leader Life Credibility
November 26, 2020 09:02 - 25 minutes - 11.7 MBThis episode features #ThoughtLeaders and #Experts Kevin Eikenberry, Jay McKeever, Norman Wolfe, and Jack Monson. Continue Reading → The post #498-501: Eikenberry, McKeever, Wolfe, Monson w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 126: The Trap of Productive Procrastination
November 25, 2020 14:00 - 11 minutes - 10.5 MBIf you’ve ever faced a daunting task, you know what it’s like to do productive procrastination. Gini Dietrich provides a plan to get yourself past that so you can accomplish all the things. Continue Reading → The post Spin Sucks 126: The Trap of Productive Procrastination appeared first on FIR Podcast Network.
#494-497: Root, Henderson, Saraf, Skipper w/ Mitchell Levy on Thought Leader Life Credibility
November 24, 2020 06:57 - 27 minutes - 12.6 MBThis episode features #ThoughtLeaders and #Experts Lucas Root, Mary Henderson, Dilip Saraf, and Jo Skipper. Continue Reading → The post #494-497: Root, Henderson, Saraf, Skipper w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Circle of Fellows #63: The Hottest New Communication Technologies
November 23, 2020 20:28 - 1 hour - 25 MBFor a while, the wave of new technologies offered communicators obvious opportunities to incorporate these new tools into their communication strategies. The introduction of Twitter and Instagram, the rise of mobile use, chatbots, and other technologies that were grounded in communication were introduced at a dizzying pace. Many of today’s new crop of technologies have less obvious communication applicability. That doesn’t mean communicators should ignore them. From Artificial Intelligence ...
FIR #201: Wow! Mom Air’s Big Launch
November 23, 2020 12:00 - 1 hour - 107 MBThe November installment of the Hobson & Holtz Report includes reports on these stories: A spoof airline fooled a lot of people. Experts say it had some good ideas. A look at some technological behaviors adopted during the pandemic but that are likely to outlast it. Twitter is the source of some remarkable PR pitch fails. Digital-only financial services startups are turning to influencers to help build their brands. Retailers and other brands are pressuring employees to become TikTok in...
#490-493: Beroset, Hurley, Pheiff, Easton w/ Mitchell Levy on Thought Leader Life Credibility
November 20, 2020 06:03 - 27 minutes - 12.6 MBThis episode features #ThoughtLeaders and #Experts Deb Beroset, Pam Hurley, Connie Pheiff, and Juliet Easton. Continue Reading → The post #490-493: Beroset, Hurley, Pheiff, Easton w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Episode #50 (!): M&A comms masterclass with Louis de Schormeler
November 18, 2020 22:45 - 36 minutes - 41.4 MBAs we close out a year marked by upheaval, experts predict more disruption ahead―including an uptick in mergers and acquisitions (M&A). For our 50th (!) EE Voice podcast, we welcome Louis de Schormeler of Corporate Diplomat, an agency dedicated to managing M&A, diverstitures or reorganizations. Louis is an international leader in managing M&A communications. He brings a valuable perspective on the importance of centering people in the processes around these transactions. Louis discusses the...
Episode #50 (!): M&A comms masterclass with Louis de Schorlemer
November 18, 2020 22:45 - 36 minutes - 41.4 MBAs we close out a year marked by upheaval, experts predict more disruption ahead―including an uptick in mergers and acquisitions (M&A). For our 50th (!) EE Voice podcast, we welcome Louis de Schorlemer of Corporate Diplomat, an agency dedicated to managing M&A, diverstitures or reorganizations. Louis is an international leader in managing M&A communications. He brings a valuable perspective on the importance of centering people in the processes around these transactions. Louis discusses the...
Spin Sucks 125: A Framework to Learn, Evolve, and Advance
November 18, 2020 14:00 - 12 minutes - 11.4 MBThere is a simple, four-step framework for you to think about your professional development; a framework, so to speak. Gini Dietrich outlines it for you. Continue Reading → The post Spin Sucks 125: A Framework to Learn, Evolve, and Advance appeared first on FIR Podcast Network.
#486-489: Ruiz, Mandell, Fox, Mininni w/ Mitchell Levy on Thought Leader Life Credibility
November 18, 2020 08:38 - 27 minutes - 12.7 MBThis episode features #ThoughtLeaders and #Experts Joseph Ruiz, Anna Mandell, Howard Fox, and Lisa Mininni. Continue Reading → The post #486-489: Ruiz, Mandell, Fox, Mininni w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#482-485: Malcolm, Flatt, Malo, Prasad w/ Mitchell Levy on Thought Leader Life Credibility
November 16, 2020 02:16 - 26 minutes - 12.3 MBThis episode features #ThoughtLeaders and #Experts Jack Malcolm, Marika Flatt, Michele Malo, and Raj Prasad. Continue Reading → The post #482-485: Malcolm, Flatt, Malo, Prasad w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 124: Getting Ready for 2021 Planning
November 11, 2020 15:00 - 11 minutes - 10.8 MBIf you're in the middle of planning and want to create something that won't get shoved in a drawer, Gini Dietrich can show you an easy way to use the one-page quarterly plan. Continue Reading → The post Spin Sucks 124: Getting Ready for 2021 Planning appeared first on FIR Podcast Network.
#478-481: Lochner, Graves, Dash, Ozer w/ Mitchell Levy on Thought Leader Life Credibility
November 11, 2020 07:30 - 32 minutes - 14.8 MBThis episode features #ThoughtLeaders and #Experts Betty Lochner, Lashondra Graves, Evan Dash, and Ira Ozer. Continue Reading → The post #478-481: Lochner, Graves, Dash, Ozer w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
FIR B2B #143: Mitch Ratcliffe On How COVID is Making All Marketing Local Again
November 10, 2020 17:54 - 20 minutes - 13.1 MBMitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch are the ON24 conferencing platform and BuzzLogic influencer marketing agency. He’s also served on the founding board of directors of Match.com. Mitch shares our... Continue Reading → The post FIR B2B #143: Mitch Ratcliffe On How COVID is Making All Marketing Local Again appear...
#474-477: Herrera, Borges, Sapato, Salem w/ Mitchell Levy on Thought Leader Life Credibility
November 09, 2020 08:08 - 7 minutes - 3.39 MBThis episode features #ThoughtLeaders and #Experts Bobby Herrera, Bernie Borges, Steve Sapato, and Roger Salam. Continue Reading → The post #474-477: Herrera, Borges, Sapato, Salem w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Spin Sucks 123: Managing a Crisis In Today’s Socially-Charged World
November 05, 2020 14:00 - 11 minutes - 10.7 MBAs organizations spend more time discussing values online, crisis communications has taken a front and center seat. Gini Dietrich discusses what this means for you on this week's Spin Sucks podcast episode. Continue Reading → The post Spin Sucks 123: Managing a Crisis In Today’s Socially-Charged World appeared first on FIR Podcast Network.
#470-473: Jones, McGregor, Conklin, Marx w/ Mitchell Levy on Thought Leader Life Credibility
November 05, 2020 12:21 - 26 minutes - 11.9 MBThis episode features #ThoughtLeaders and #Experts Tracey Jones, Matthew McGregor, Diane Conklin, and Wendy Marx. Continue Reading → The post #470-473: Jones, McGregor, Conklin, Marx w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
What Are the Hottest New Communication Technologies?
November 02, 2020 18:05For a while, the wave of new technologies offered communicators obvious opportunities to incorporate these new tools into their communication strategies. The introduction of Twitter and Instagram, the rise of mobile use, chatbots, and other technologies that were grounded in communication were introduced at a dizzying pace. Many of today's new crop of technologies have less obvious communication applicability. That doesn't mean communicators should ignore them. From Artificial Intelligence ...
Spin Sucks 122: The Differences Between Managers and Leaders
October 28, 2020 13:00 - 12 minutes - 11.8 MBGini Dietrich describes the differences in managers versus leaders, particularly as Gen Z enters the workforce, brands taking stances on social issues, and a global pandemic redirects everything we do. Continue Reading → The post Spin Sucks 122: The Differences Between Managers and Leaders appeared first on FIR Podcast Network.
ALP 81: It’s time for agencies to pivot back to long-term planning
October 25, 2020 17:02 - 25 minutes - 20.9 MBWe now know enough that we can look out further on the horizon for growth and opportunities Continue Reading → The post ALP 81: It’s time for agencies to pivot back to long-term planning appeared first on FIR Podcast Network.
ALP 80: How agencies can combat Zoom fatigue
October 24, 2020 17:01 - 20 minutes - 16.6 MBThe problem isn't the technology, it's the meetings Continue Reading → The post ALP 80: How agencies can combat Zoom fatigue appeared first on FIR Podcast Network.
ALP 79: 9 ways to price your agency’s services
October 23, 2020 16:59 - 37 minutes - 30.4 MBOn this episode of the Agency Leadership Podcast, Chip and Gini discuss different agency pricing methodologies to help you determine which model or combination of models is the right fit for your business. Continue Reading → The post ALP 79: 9 ways to price your agency’s services appeared first on FIR Podcast Network.
ALP 78: Why agency price wars are a bad idea
October 22, 2020 16:58 - 18 minutes - 14.8 MBThis week on the Agency Leadership Podcast, Chip and Gini discuss the drawbacks to pricing wars, and how you can extract fair value for your services as an agency. They go into the dangers of undervaluing what you provide solely to get new customers in the door, because not only will it hurt your bottom line, but it can have a negative impact on the industry as a whole. Continue Reading → The post ALP 78: Why agency price wars are a bad idea appeared first on FIR Podcast Network.
#466-469: Cohen, Vance, Slattery, McMurray w/ Mitchell Levy on Thought Leader Life Credibility
October 22, 2020 05:00 - 29 minutes - 13.7 MBThis episode features #ThoughtLeaders and #Experts Lauren Cohen, Dorinda Vance, Felicia Slattery, and Fred McMurray. Continue Reading → The post #466-469: Cohen, Vance, Slattery, McMurray w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
ALP 77: Chasing Money vs Pursuing Passion as an Agency Leader
October 21, 2020 16:57 - 19 minutes - 15.8 MBThis week on the Agency Leadership Podcast, Chip and Gini talk about how to make a living while doing something you love. It can be difficult to get to a place where you’re both happy with what you do, and also getting compensated well, but it’s far from impossible. They discuss their past experiences, both the good and the bad, and share what they have learned along the way. Continue Reading → The post ALP 77: Chasing Money vs Pursuing Passion as an Agency Leader appeared first on FIR Podc...
Spin Sucks 121: Marketing vs Communications vs PR
October 21, 2020 13:00 - 11 minutes - 10.4 MBThe lines between marketing, PR, and communications are getting blurrier and blurrier. Is there a difference anymore? Are they one and the same? Gini Dietrich discusses this during this week's Spin Sucks podcast episode. Continue Reading → The post Spin Sucks 121: Marketing vs Communications vs PR appeared first on FIR Podcast Network.
ALP 76: The role of your team in selling agency services
October 20, 2020 16:54 - 21 minutes - 17.5 MBOn this episode of the Agency Leadership Podcast, Chip and Gini talk about business development, sales responsibilities, and the importance of defining the roles your team members play in contributing to the growth of the agency. Continue Reading → The post ALP 76: The role of your team in selling agency services appeared first on FIR Podcast Network.
#462-465: Polinchock, Reilly, Hotaling, Hayzlett w/ Mitchell Levy on Thought Leader Life Credibility
October 20, 2020 06:51 - 30 minutes - 14.1 MBThis episode features #ThoughtLeaders and #Experts David Polinchock, Patrick Reilly, James Hotaling, and Jeffrey Hayzlett. Continue Reading → The post #462-465: Polinchock, Reilly, Hotaling, Hayzlett w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
ALP 74: How to raise your agency’s profile in the industries it serves
October 19, 2020 16:52 - 24 minutes - 19.9 MBTo be hired, you have to be known. Chip and Gini discuss how you can make sure that your targeted prospects know about and respect you and your team before they even become clients. Getting noticed means figuring out where those prospects “live” and what media they consume. Then you must get creative about how you get your name and expertise in front of them. Continue Reading → The post ALP 74: How to raise your agency’s profile in the industries it serves appeared first on FIR Podcast Net...
FIR #200: Elon Musk Doesn’t Need No Stinking PR
October 19, 2020 11:00 - 1 hour - 88.9 MBThe October 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing… A look at how employees are handling life in the pandemic and what companies can do to help Techlash hasn't gone anywhere, but it has fragmented Journalists need training on advanced verification techniques to curb disinformation Sonic logos and other company-used audio needs to change to reflect broad public sentiment Tesla has done away with its corporate PR department; apparently, all they n...
Circle of Fellows #62: Communicating Workplace Safety
October 18, 2020 19:20 - 1 hour - 55.6 MBFour IABC Fellows discuss how to effectively communicate workplace safety. Continue Reading → The post Circle of Fellows #62: Communicating Workplace Safety appeared first on FIR Podcast Network.
Episode #49 – From the inside: A pair of IC experts write the book on internal comms
October 15, 2020 12:51 - 34 minutes - 39.2 MBIn 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, they couldn't have anticipated the seismic change we would all soon experience. Their timing will serve us well as we move forward in a post-COVID-19 world. Drawing from their ongoing research and their careers in the field and in the classroom, Mark and Jon joined us for the latest episode of EE Voice to discuss the foundational and emerging core ...
#458-461: Pearse, Torres, Jaehnig, Hunt w/ Mitchell Levy on Thought Leader Life Credibility
October 15, 2020 04:55 - 28 minutes - 12.9 MBThis episode features #ThoughtLeaders and #Experts Wade Pearse, Adam Torres, Keri Jaehnig, and Nicola Hunt. Continue Reading → The post #458-461: Pearse, Torres, Jaehnig, Hunt w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#153 Scott Heimes on How Business Texting Could Help Your Marketing Strategy
October 14, 2020 13:42 - 21 minutes - 20 MBBusiness texting is a growing channel for marketers to connect with leads and customers, but this should come as no surprise. Texting is the preferred channel of communication for many people. Having said that, it’s still not used as often in business as it could be. In this episode of AMP Up Your Digital Marketing, host Glenn Gaudet talks with Scott Heimes, Chief Marketing Officer at Zipwhip, a business texting software platform. They cover the advantages of texting leads and customers, wh...
Spin Sucks 120: The Importance of Strategic Planning
October 14, 2020 13:00 - 18 minutes - 17 MBIf you dread annual strategic planning—or really have no idea where to start, this conversation with Gini Dietrich will help. Continue Reading → The post Spin Sucks 120: The Importance of Strategic Planning appeared first on FIR Podcast Network.
#454-457: Wilms, Horowitz, Lemba, Siecinski w/ Mitchell Levy on Thought Leader Life Credibility
October 09, 2020 04:32 - 25 minutes - 11.5 MBThis episode features #ThoughtLeaders and #Experts Todd Wilms, Shel Horowitz, Basile Lemba, and Joseph Siecinski. Continue Reading → The post #454-457: Wilms, Horowitz, Lemba, Siecinski w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
#450-453: Hall, Johnson, Fennema, Baggott w/ Mitchell Levy on Thought Leader Life Credibility
October 07, 2020 04:55 - 25 minutes - 11.8 MBThis episode features #ThoughtLeaders and #Experts Chuck Hall, Devin Johnson, Susan Fennema, and Sue Baggott. Continue Reading → The post #450-453: Hall, Johnson, Fennema, Baggott w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
Communicating Workplace Safety Panel Set for October 15
October 01, 2020 16:47Safety communication is vitally important. Besides the obvious vital outcome of avoiding injury or death, a focus on safety tells employees the company cares about them. There is another dimension of safety communication that is often overlooked altogether. Psychological safety may not be addressable by wearing PPE and eliminating hazards like exposed electrical wires, but it is equally important in achieving the goal of employees being able to bring their best selves to work every day and g...
Spin Sucks 118: Moderating User-Generated Content on Social Media
September 30, 2020 13:00 - 7 minutes - 7.24 MBUser-generated content is an amazing part of your social media efforts, and most of us have some kind of system to monitor and manage our mentions on the different platforms. What you use depends on your needs, goals and how many mentions you have to deal with! Today we're talking about what you need to do when it's time to graduate from monitoring alone to adding social media moderation to your workflow. Continue Reading → The post Spin Sucks 118: Moderating User-Generated Content on Socia...
FIR-on-Technology #005 – Understanding WordPress 5.5
September 30, 2020 01:56 - 19 minutes - 20.1 MBDid you know WordPress 5.5 can speed up your site? And that you can now edit images directly in a post or page? And that you may be able to get rid of multiple plugins? Whether you have installed WordPress 5.5 already, or have been holding off, if you are part of the 38% of the Web that uses WordPress, this episode is to help you as communicators know how to get the most out of this excellent new release. Continue Reading → The post FIR-on-Technology #005 – Understanding WordPress 5.5 appea...
#152 Jason McClelland on What’s Product-Led Growth? Plus Tips to Help SaaS Marketers Implement It
September 29, 2020 20:25 - 22 minutes - 21.4 MBProduct-led growth is gaining a ton of traction among marketers everywhere, but it looks very different in the SaaS industry. In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Jason McClelland, CMO at Domino Data Lab. They talk about the importance of product-led growth in the SaaS industry and how to execute it successfully. Product-led growth is a huge trend in marketing these days, but traditionally it works best for fairly straightforward products, like Netfli...
FIR B2B #142: Why B2B Marketers Should Care About ‘The Social Dilemma’
September 29, 2020 18:46 - 17 minutes - 11 MBThe new movie The Social Dilemma carries the message that the social giants have sold us and our data down the river, and we now are stuck with the consequences. We believe B2B marketers can do more to fight against misuse of personal information and the spread of hate speech online. Continue Reading → The post FIR B2B #142: Why B2B Marketers Should Care About ‘The Social Dilemma’ appeared first on FIR Podcast Network.
FIR #199: The Cancel Culture Crisis
September 28, 2020 11:00 - 1 hour - 118 MBThe September 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing… The new crisis PR: What companies should do when they're "canceled" Twitter's plans to motivate users to "read before you retweet" How COVID-19 has changed the way we write content (and engage with video and social media) The arrival of the NHS contact-tracing app gives a big boost to QR codes Your company's history could pose a risk for your reputation LinkedIn is making changes Dan York r...
Spin Sucks 117: What Justice Ginsburg Meant to All of Us
September 23, 2020 13:00 - 8 minutes - 7.41 MBJustice Ginsburg fought for equal rights, regardless of gender, but the time we're in right now feels eerily like a step back 50 years. On this week's podcast episode, Gini Dietrich describes the work we still have left to do. Continue Reading → The post Spin Sucks 117: What Justice Ginsburg Meant to All of Us appeared first on FIR Podcast Network.