FIR Podcast Network
647 episodes - English - Latest episode: 16 days ago - ★★★ - 3 ratingsFor Immediate Release: Podcasts for Communicators
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Episodes
ALP 148: Payment terms for agency subcontractors
April 18, 2022 13:00 - 19 minutes - 16.4 MBIt is not uncommon for agencies to hire other agencies to do work for them. Unfortunately, sometimes that comes with the lead agency telling the subcontractor that they won't be paid until the ultimate client pays. Continue Reading → The post ALP 148: Payment terms for agency subcontractors appeared first on FIR Podcast Network.
FIR #246: Who Wants to Live Forever?
April 18, 2022 11:00 - 1 hour - 37.6 MBIn the April edition of The Hobson and Holtz Report, Neville and Shel discuss these stories: The advertising industry weighs in on an Ogilvy policy banning influencers from photoshopping their images A metaverse company plans to offer a form of immortality with its "Live Forever" mode Coca-Cola is offering a limited-edition drink that tastes like pixels and includes a Fortnite code Corporate America seemed bound for a more purposeful existence. Has it all fallen by the wayside? Elon Mus...
FIR #245: Chatbots for Search? It Depends.
April 14, 2022 20:15 - 14 minutes - 6.85 MBGoogle's nascent MUM technology could evolve into a chatbot replacement for search engines. For some searches, that's fine. For others, it's beyond problematic. Continue Reading → The post FIR #245: Chatbots for Search? It Depends. appeared first on FIR Podcast Network.
CWC 81: The evolution of agency events (featuring Carl Smith)
April 13, 2022 13:00 - 30 minutes - 24.3 MBIn this episode of Chats with Chip, Carl describes the journey and talks about what has worked — and what hasn't. Continue Reading → The post CWC 81: The evolution of agency events (featuring Carl Smith) appeared first on FIR Podcast Network.
Spin Sucks #191: Building Traction as Fast as Possible
April 13, 2022 13:00 - 12 minutes - 11.3 MBOn this week’s Spin Sucks podcast episode, Gini Dietrich reflects on the growth of Spin Sucks and shares lessons learned over years that you can learn in just a minute. Continue Reading → The post Spin Sucks #191: Building Traction as Fast as Possible appeared first on FIR Podcast Network.
FIR #244: April Fool’s! Or Not.
April 13, 2022 03:18 - 11 minutes - 5.66 MBTwitter tweeted a tweet on April 1, leading a lot of people to believe it was an April Fool's prank. That got it more attention than it otherwise might have. Was it just luck or a well-planned ploy? Continue Reading → The post FIR #244: April Fool’s! Or Not. appeared first on FIR Podcast Network.
ALP 147: The reality of selling your PR or marketing agency
April 11, 2022 13:00 - 24 minutes - 20.4 MBIn this episode, Chip and Gini share some of the difficult truths that agency owners may end up confronting if they decide to sell to or merge with another agency. Continue Reading → The post ALP 147: The reality of selling your PR or marketing agency appeared first on FIR Podcast Network.
FIR #243: New Creator Tools from LinkedIn
April 08, 2022 15:51 - 11 minutes - 5.71 MBLinkedIn has added a host of new tools for creators. Some look valuable, including better content analytics, profile video tools, and a subscriber bell for update notifications. Others, like the newsletter options, need work, and even that may not be enough to attract subscribers. Continue Reading → The post FIR #243: New Creator Tools from LinkedIn appeared first on FIR Podcast Network.
FIR #242: Can’t Brands All Just Get Along?
April 07, 2022 17:29 - 11 minutes - 5.58 MBA new study suggests that saying nice things about your competitor (notably on social media) can lead consumers to spend more money on your brand's products and services. Continue Reading → The post FIR #242: Can’t Brands All Just Get Along? appeared first on FIR Podcast Network.
Spin Sucks #190: Make Your Social Decisions Strategically
April 06, 2022 13:00 - 7 minutes - 6.72 MBGini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media. Continue Reading → The post Spin Sucks #190: Make Your Social Decisions Strategically appeared first on FIR Podcast Network.
Spin Sucks 190: Make Your Social Decisions Strategically
April 06, 2022 13:00 - 6 minutes - 5.97 MBGini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media. Continue Reading → The post Spin Sucks 190: Make Your Social Decisions Strategically appeared first on FIR Podcast Network.
IABC Fellows to Discuss Executive Communication in April 21 Broadcast
April 03, 2022 19:56As part of the IABC Career Roadmap, the business leader path is essential to our profession and its role within society. The business leader plays a critical role in shaping an organization's future by adopting the Global Standard for the profession while building and maintaining a well-structured, competent, and trusted organizational communication function. In this Circle of Fellows, our panel of top international communication advisors explores executive communication and leadership, its...
FIR B2B #155: Tony Patrick on How To Do Better B2B SEO
March 31, 2022 15:19 - 19 minutes - 11 MBWe talk to Tony Patrick, who is the director of Digital Marketing for Influence & Co., a midwest content marketing specialty firm about how to get the best possible SEO results from your content. Tony mentions a variety of tips and cautions against promises of "guaranteed placement" and other come-ons that are just scams. Continue Reading → The post FIR B2B #155: Tony Patrick on How To Do Better B2B SEO appeared first on FIR Podcast Network.
Spin Sucks #189: Earned Media in the Age of the Paywall
March 30, 2022 13:00 - 8 minutes - 8.3 MBPaywalls are making earned media more and more challenging. What are communicators to do? Gini Dietrich shares her approach to successful earned media on this week’s episode of Spin Sucks. Continue Reading → The post Spin Sucks #189: Earned Media in the Age of the Paywall appeared first on FIR Podcast Network.
FIR #241: Your Personal Brand, Journalist Edition
March 29, 2022 20:22 - 13 minutes - 6.47 MBA public kerfuffle between two journalists on Twitter revolved around whether journalists need to establish a personal brand. The fact is, everybody already has a personal brand; the question is how you approach the maintenance of that brand in a social media world. Neville and Shel explore the elements of personal brand-building in this episode. Continue Reading → The post FIR #241: Your Personal Brand, Journalist Edition appeared first on FIR Podcast Network.
ALP 146: Why SaaS marketing tactics probably won’t grow your agency
March 28, 2022 13:00 - 24 minutes - 20.2 MBSome agency leaders have seen what works for Saas (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses. Continue Reading → The post ALP 146: Why SaaS marketing tactics probably won’t grow your agency appeared first on FIR Podcast Network.
FIR B2B #154: SMS Texting for B2B With Barbara Casey
March 25, 2022 14:06 - 22 minutes - 12.7 MBWe interview Barbara Casey, the CEO of Mobile High 5, about how to be effective at integrating SMS with loyalty programs, ways to mix online and bricks and mortar retailing, and why you should know the text code 7726. Continue Reading → The post FIR B2B #154: SMS Texting for B2B With Barbara Casey appeared first on FIR Podcast Network.
FIR #240: You’re Fired! Get Off Our Boat!
March 24, 2022 21:41 - 17 minutes - 7.89 MBRadio Shack and Better.com can rest easier these days, now that P&O Ferries has established a new low for how to lay off employees. Outrage is evident everywhere from government responses to citizen protests and tweets from horrified social media users. The fallout is just beginning, yet P&O's leadership just doesn't seem to give much of a damn. What's a communicator to do? Continue Reading → The post FIR #240: You’re Fired! Get Off Our Boat! appeared first on FIR Podcast Network.
Spin Sucks #188: Gleefully Share the Spotlight
March 23, 2022 13:00 - 9 minutes - 8.96 MBSharing the spotlight with employees is not only a leadership skill that empowers a team but is also a sign of strong emotional intelligence. Gini Dietrich discusses how leaders can share the spotlight with their team. Continue Reading → The post Spin Sucks #188: Gleefully Share the Spotlight appeared first on FIR Podcast Network.
FIR #239: Communicating Climate Risk
March 22, 2022 21:34 - 13 minutes - 6.15 MBNew U.S. regulations may require companies to disclose both the impact of their operations on climate change and the risk they face from global warming. With similar requirements already law in the U.K., communicators need to consider the best way to protect their companies' and clients' reputations as this self-reported information goes public. Continue Reading → The post FIR #239: Communicating Climate Risk appeared first on FIR Podcast Network.
ALP 145: Does your agency need to find a niche?
March 21, 2022 13:00 - 20 minutes - 17.1 MBIn this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus. Continue Reading → The post ALP 145: Does your agency need to find a niche? appeared first on FIR Podcast Network.
FIR #238: Deepfakes and Other Weapons of War
March 21, 2022 11:00 - 1 hour - 36.5 MBRussia's invasion of Ukraine tops the coverage in the March edition of The Hobson and Holtz Report, the long-form monthly "For Immediate Release" podcast, with a look at the motivations for companies to cease their operations in Russia, the use of an AI deepfake as an element of Russian disinformation, and the White House's appeal to TikTok creators to help offset propaganda; Dan York shares his thoughts on the internet in Ukraine and Russia. Also in this episode: an update on the UK's Onlin...
Circle of Fellows #79: Engaging Stakeholders Through Strategic Communication
March 18, 2022 16:42 - 1 hour - 24.9 MB“Strategic” communication is differentiated from other communication by one simple concept: It is “the communication principles, strategies, and initiatives used to further an organization’s goals,” according to one communication-focused website. (It’s not a bad definition, though it fails to mention “measurable,” which is a critical element of strategic communication.) The target of an organization’s strategic communication efforts is the organization’s stakeholders, those individuals, gro...
FIR #237: Are NFTs the New Social Layer?
March 18, 2022 15:55 - 13 minutes - 6.34 MBMeta CEO Mark Zuckerberg announced, in somewhat cryptic fashion, that NFTs are coming to Instagram. Speculation about what that means is running rampant, with some proclaiming that NFTs will become the next social layer and may "prove to be the catalyst needed to usher in a new wave of crypto users." Continue Reading → The post FIR #237: Are NFTs the New Social Layer? appeared first on FIR Podcast Network.
FIR #236: Crafting the Right Message
March 17, 2022 18:39 - 8 minutes - 4.25 MBIt's easy to fall into the assumption trap: assuming the right message is always about outcomes. In the case of research conducted about organizations dealing with the prevention and countering of violent extremism, promoting outcomes didn't produce the intended effect -- in fact, it could actually produce unintended negative results. Building trust with key stakeholders required a different approach. It takes a professional communicator to conduct the stakeholder analysis that will surface ...
Spin Sucks 187: Sometimes You’ve Got to Pay to Play
March 16, 2022 13:00 - 8 minutes - 7.61 MBPaid media, the “P” of the PESO Model, is a crucial piece of your communications planning. In this episode, Gini Dietrich shares her best tips for an effective paid media strategy. Continue Reading → The post Spin Sucks 187: Sometimes You’ve Got to Pay to Play appeared first on FIR Podcast Network.
Episode #61: Employee Communications on the Ukraine crisis
March 14, 2022 14:32 - 11 minutes - 12.9 MBHow can we help? As the world reacts to the Russian invasion of Ukraine, companies must decide how their actions – or inactions – can answer that pivotal question. (Note: Jeffrey Sonnenfeld of the Yale School of Management updates a list of companies daily "that have curtailed operations as well as those that remain.") In today’s abridged EE Voice clip, Sharon and I cover key points including employee safety in affected areas, corporate donations and the importance of proceeding together w...
ALP 144: Why do agencies lose clients?
March 14, 2022 13:00 - 21 minutes - 17.6 MBA recent post on Reddit questioned why clients leave their agencies, so Chip and Gini decided to tackle the topic on this episode of the Agency Leadership Podcast. Continue Reading → The post ALP 144: Why do agencies lose clients? appeared first on FIR Podcast Network.
FIR #235: Is It Tenable to Keep Doing Business in Russia?
March 10, 2022 21:46 - 13 minutes - 6.36 MBRussia is experiencing a stampede of companies exiting the country, either permanently or temporarily, in support of Ukraine and in some cases under pressure from consumers and shareholders. Is there a case for remaining in Russia and how much damage can a brand sustain by staying? Continue Reading → The post FIR #235: Is It Tenable to Keep Doing Business in Russia? appeared first on FIR Podcast Network.
Spin Sucks 186: As the Situation Escalates
March 09, 2022 14:00 - 8 minutes - 7.89 MBWhat is the role of communicators in times of crisis? Gini Dietrich discusses the importance of ES&G, especially in the wake of a pandemic, political unrest, and the current war. Continue Reading → The post Spin Sucks 186: As the Situation Escalates appeared first on FIR Podcast Network.
FIR #234: You’re Always On The Record
March 08, 2022 21:36 - 13 minutes - 6.26 MBWith declining trust in media, many media outlets have found themselves in the position of reinforcing and re-explaining what it means to be "on background" and "off the record," because too many organizations and their PR representatives don't seem to understand it -- or they do understand it and are wilfully abusing it. Neville and Shel take a look at the extent to which some news organizations are going to make their positions clear. Continue Reading → The post FIR #234: You’re Always On...
ALP 143: Conversations are key to successful RFP responses
March 07, 2022 14:00 - 20 minutes - 17.2 MBDon't respond to an RFP unless you can have a conversation and get your questions answered. That's the simple advice from Chip Griffin and Gini Dietrich in this Agency Leadership Podcast episode. Continue Reading → The post ALP 143: Conversations are key to successful RFP responses appeared first on FIR Podcast Network.
FIR B2B #153: How to Build Your “Voice Brand”
March 04, 2022 14:49 - 23 minutes - 15.5 MBWe talk this episode with David Ciccarelli, the CEO of Voices.com about how to build a stable of voice and sonic branding for your business. We discussed how to build this brand with the right voice actors, and whether you should select someone who is more of a trusted narrator or someone who is more of an approachable expert guide. Continue Reading → The post FIR B2B #153: How to Build Your “Voice Brand” appeared first on FIR Podcast Network.
FIR #233: Wondering About Web3
March 03, 2022 23:49 - 13 minutes - 6.34 MBWhile some of us are immersed in Web3, most Americans are pretty clueless about it, according to a new survey. But survey responses also reflect dissatisfaction with Web 2.0, identifying issues Web3 is meant to fix. Continue Reading → The post FIR #233: Wondering About Web3 appeared first on FIR Podcast Network.
Next Circle of Fellows: Engaging Stakeholders Through Strategic Communication
March 03, 2022 19:09“Strategic” communication is differentiated from other communication by one simple concept: It is “the communication principles, strategies, and initiatives used to further an organization’s goals,” according to one communication-focused website. (It’s not a bad definition, though it fails to mention “measurable,” which is a critical element of strategic communication.) The target of an organization’s strategic... Continue Reading → The post Next Circle of Fellows: Engaging Stakeholders Thr...
Spin Sucks 185: PR Pros Behaving Badly
March 02, 2022 14:00 - 9 minutes - 9.04 MBGini Dietrich discusses the trouble of an unregulated industry that leaves the Code of Ethics by the wayside and what communicators can do to hold others accountable. Continue Reading → The post Spin Sucks 185: PR Pros Behaving Badly appeared first on FIR Podcast Network.
FIR #232: Decentralized Branding
March 01, 2022 23:39 - 14 minutes - 6.89 MBOne DAO -- a Decentralized Autonomous Organization -- is taking its visual brand very seriously. And true to its nature, Cabin DAO has decided to decentralize the creation of its brand. As DAOs grow in popularity, expand the scope of their focus, and become a routine approach to some kinds of business activities, could decentralized branding become more common? Continue Reading → The post FIR #232: Decentralized Branding appeared first on FIR Podcast Network.
Episode #60: Victoria Dew on the new rules of employee experience
March 01, 2022 13:26 - 33 minutes - 38.8 MBWelcome Victoria Dew, SCMP, Founder and CEO of Dewpoint Communications back to this month’s EE Voice podcast. Victoria joined Sharon and me to discuss Dewpoint’s insights report, “The New Rules of Employee Experience & Communications in 2022.” In speaking to dozens of business leaders, Victoria and her team captured and analyzed emerging trends – the themes and trends that will impact the way we work moving forward. For more insights from Victoria, connect with her on LinkedIn. Continu...
FIR #231: Are All Companies In the News Business?
February 25, 2022 20:10 - 14 minutes - 6.72 MBA Gallup-Knight Foundation survey finds a precipitous decline in the number of Americans paying attention to national news. For many organizations, some national news provides important context to company decisions and actions. Is it incumbent on businesses to make sure their stakeholders know that news? And given that 25 percent of Americans get news from podcasts, is audio a key channel for delivering pertinent news? Continue Reading → The post FIR #231: Are All Companies In the News Busi...
FIR #230: Employees vs. NFTs
February 24, 2022 16:45 - 13 minutes - 6.51 MBAfter learning their company was planning a cloud-based NFT service, a group of Salesforce employees sent a letter to leadership expressing their vehement opposition. They are part of a growing backlash against NFTs, objecting to everything from their impact on the planet to the scammers and fraudsters they attract. Continue Reading → The post FIR #230: Employees vs. NFTs appeared first on FIR Podcast Network.
Spin Sucks 184: Navigating The Worst Times
February 23, 2022 14:00 - 10 minutes - 9.33 MBHow can leaders support their teams during times of uncertainty, hardship, and even loss? Gini Dietrich explores what grief leadership means and shares five things an employer should do in moments of grief. Continue Reading → The post Spin Sucks 184: Navigating The Worst Times appeared first on FIR Podcast Network.
ALP 142: Let’s talk about trading time for money
February 21, 2022 14:00 - 23 minutes - 19.1 MBIn this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn't work, but also when you should consider using it. Continue Reading → The post ALP 142: Let’s talk about trading time for money appeared first on FIR Podcast Network.
FIR #229: Much Ado About Wordle
February 17, 2022 21:52 - 13 minutes - 6.36 MBIt will not go down in business history as one of the most consequential mergers or acquisitions of all time, but The New York Times' acquisition of the extraordinarily popular word game, Wordle, has produced an avalanche of criticism and even threats to cancel subscriptions. There are lessons here for any organization acquiring a company with an engaged fan base, and even for companies planning to make changes to existing popular products. Continue Reading → The post FIR #229: Much Ado Abo...
Circle of Fellows #78: Communication for the New Business Focus on ESG
February 17, 2022 20:16 - 1 hour - 24.9 MBThe pandemic has made us look more closely at human and corporate values and the capacity that good values, morality, and ethics can provide to overcome any crisis. ESG has firmly entered the vocabulary of investors, managers, and other stakeholders as it helps assess the risks and resilience of enterprises. The corporate world faces multi-dimensional challenges and all stakeholders are focusing intently on their Environment, Social, and Governance (ESG) performance. Businesses can be rewar...
FIR #228: Rethinking Silos
February 16, 2022 16:57 - 12 minutes - 5.99 MBConventional wisdom argues that silos in business are bad, preventing knowledge and information from spreading beyond the silo's walls. When it comes to returning to work, proponents of all hands on deck in the office insist that remote work creates silos and all but eliminates the opportunity for chance encounters that lead to new ideas or shared knowledge. A new study from Harvard, which analyzed billions of employee emails from 2020 and 2021, found that silos did solidify but that the res...
Spin Sucks 183: What a Good Communications Plan Should Include
February 16, 2022 14:00 - 16 minutes - 15.4 MBThe communications plan is not an easy thing to accomplish, but it's made a lot easier when you know what to include. It's not just tactics, which is why Gini Dietrich outlines it all for you right here Continue Reading → The post Spin Sucks 183: What a Good Communications Plan Should Include appeared first on FIR Podcast Network.
ALP 141: Defining your Ambition as an agency owner
February 14, 2022 14:00 - 26 minutes - 22.1 MBIn this episode, Chip and Gini discuss SAGA's AIM-GET Framework that starts with defining the owner's Ambition. They look at some questions to ask yourself as you seek to better specify the goals that your business needs to achieve for you in order to be successful and satisfying. Continue Reading → The post ALP 141: Defining your Ambition as an agency owner appeared first on FIR Podcast Network.
FIR #227: DAOS and Crypto and Blockchain (Oh, My!)
February 14, 2022 12:00 - 1 hour - 40.4 MBIn February's long-form Hobson and Holtz Report, Neville and Shel spend more than half the show with news and commentary about a variety of Web3 elements, including the metaverse, NFTs, DAOs, cryptocurrency, and blockchain -- all of it from the perspective of the impact these fast-emerging technologies will have on public relations and organizational communication. In the first part of the episode, the focus is on three non-Web3 stories: How to make a good first digital impression The com...
FIR #226: The Metaverse Goes Corporate
February 11, 2022 18:25 - 13 minutes - 6.21 MBDeloitte, the global consulting firm, has launched "Unlimited Reality," a practice designed to help clients "harness next-generation strategies, tools, and technologies to create and connect virtual worlds for industrial, workplace, enterprise, and consumer contexts." In other words, Deloitte wants companies to engage with them to find their way into the metaverse. Neville and Shel discuss what all this means and look at the role the metaverse is beginning to play for enterprises. Continue R...
FIR Interview: Three Whiskey’s Ben Myall on Anticipating Resistance
February 09, 2022 16:05 - 32 minutes - 45.8 MBThree Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the agency posted recommendations for public health institutions to consider when introducing vaccination campaigns. This approach is repeatable in other campaigns in which a group digs in its heels in opposition to the recommended course of action, vocally opposing the initiative. In this FIR Interview, Nev...