ALP 146: Why SaaS marketing tactics probably won’t grow your agency
FIR Podcast Network
English - March 28, 2022 13:00 - 24 minutes - 20.2 MB - ★★★ - 3 ratingsBusiness News Tech News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Some agency leaders have seen what works for Saas (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses.
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The post ALP 146: Why SaaS marketing tactics probably won’t grow your agency appeared first on FIR Podcast Network.
Some agency leaders have seen what works for Saas (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses.
While there may be things to learn from how SaaS businesses generate leads and close new accounts, the reality is that agencies are fundamentally different businesses that usually require a different approach to business development.
In this episode, Chip and Gini explain how the two types of businesses are different, but they also offer ways to use the insights you may glean from studying SaaS marketing.
The post ALP 146: Why SaaS marketing tactics probably won’t grow your agency appeared first on FIR Podcast Network.