ALP 145: Does your agency need to find a niche?

FIR Podcast Network

English - March 21, 2022 13:00 - 20 minutes - 17.1 MB - ★★★ - 3 ratings
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In this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus.
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The post ALP 145: Does your agency need to find a niche? appeared first on FIR Podcast Network.

Many agency experts advocate the idea of “niching down” to accelerate business growth.

In this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus.

At the same time, the co-hosts emphasize that being focused doesn’t necessarily mean limiting yourself to 1 or 2 industries. There are many ways to express your specialization and target a narrower set of ideal clients.

[read the transcript]

The post ALP 145: Does your agency need to find a niche? appeared first on FIR Podcast Network.