ALP 139: Common mistakes agencies make when pursuing new business

FIR Podcast Network

English - January 31, 2022 14:00 - 22 minutes - 18.6 MB - ★★★ - 3 ratings
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Most agencies want to do whatever it takes to win new accounts. There is a natural urge to please prospects and demonstrate your expertise to get that contract signed.
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The post ALP 139: Common mistakes agencies make when pursuing new business appeared first on FIR Podcast Network.

Most agencies want to do whatever it takes to win new accounts. There is a natural urge to please prospects and demonstrate your expertise to get that contract signed.

There are some common mistakes that agencies make, especially in the excitement that comes around a pitch or proposal.

Chip and Gini explore some of the mistakes they have seen made, as well as how they suggest avoiding them.

[read the transcript]

The post ALP 139: Common mistakes agencies make when pursuing new business appeared first on FIR Podcast Network.