Daily Marketing Discovery with Ali Salman

🎯 What is different about you? And why should I work with you over dozens of other options?…Do you struggle with this?? 📲

  What is different about you? And why should I work with you over dozens of other options?...   Do you struggle with this??  Whether you are a builder, accountant, realtor, or manufacture loudspeakers or baseball bats, the way you position your firm can determine your success. Do you want prospects to seek you out? Do you want people to pay you more? Do you want to stand head and shoulders above your competition? With a simple positioning strategy you can get more attention t...

The Cost of Not Doing It Right 🎯

Cost of not doing it right!! It’s like going to gym for 6 months and not seeing results or following a diet plan but not seeing results. Sometimes we keep doing things and don’t improve or make adjustments over time.  In marketing it’s like spending 100,000 and not sure what you are getting or if that’s the best you can get.  Problem is that no campaign or marketing strategy is perfect, but over time through testing and trying it gets refined and becomes very effective. Just putting a ...

🎯🔝 How 1 Blog Generated 63,000 in Revenue & 3 High Ticket Clients

1 Blog = $ 63,000 in Revenue (With $0 Spent on Ads) I often hear from people that, we are blogging for our business but we are not seeing a return on our investment or we have not received any leads from it yet.  I always ask this question, can you show me your blog post? Just by scanning it in most cases we can narrow it down and point out why it’s not getting the desired results.  Problem is they don’t follow a proper process and don’t do it properly Here is how we generated $63,00...

🎯🔝 Video Idea to 1000 views in 24 hours Using This Framework 📱👨🏼‍💻

Step # 1 Determine your content frequency (Daily, Weekly, Biweekly, 2 times a day etc) - One Time https://rapidboostmarketing.com/content-marketing-planning-service-providers/ Step # 2 Do reverse demand analysis and find out what your potential clients are looking for and narrow down 7 topic ideas - Weekly Use this Free tool: UberSuggest by Neil Patel More free tools: https://rapidboostmarketing.com/how-to-find-long-tail-keywords-to-tap-into-70-of-search-traffic/ Step # 3 Using t...

🚀 Leads on Autopilot – Lead Generation & Client Retention Technique You Are Ignoring

Lead Generation & Client Retention Strategy You Are Ignoring Dental Clinic Case Study in Calgary, Alberta Average Leads Generated Per Day 15-30/Day  20 Day Case Study: ~330 Leads Generated Created Custom and Lookalike Facebook Audience Campaigns and generated 30 new patients. Average patient: ~$700 * 30 = 21,000 in new revenue generated Show notes & Watch Video

🚀 Fascinating new aspect of influencing customer devisions

🚀 Fascinating new aspect of influencing customer devisions What is “Nudge”? Nudge theory has been prevalent in politics and behavioural economics for decades, and it was popularized in a 2008 book by economists Richard Thaler and Cass Sunstein. In the book, they describe a nudge as ‘any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.’ Nudging works most effectively ...

🚀 How Colors Make People Buy & Best Color To Use On Your Website 📊

Colors & Leads: How Colors Impact # of Leads From Online Marketing Campaigns  Color of a room can affect your mood. Red has been shown to raise blood pressure, increase speed of respiration and quicken heart rate. Blue, on the other hand, has the opposite effect: it reduces blood pressure, slows down respiration and reduces heart rate.  This study, published on the Web site of the journal Science, researchers at the University of British Columbia conducted tests with 600 people to determ...

🤬 How To Deal With Negative Reviews 😡

🤬 How To Deal With Negative Reviews 😡 Each additional star in your ratings can increase your revenue by 9%. It's an amazing opportunity for businesses to take advantage of these review websites. Here is a great example of a negative review and reply from the business owner: https://rapidboostmarketing.com/how-to-deal-with-negative-reviews/ #reviews #Facebook #Googlereviews #customerreviews #trust #brand #localbiz #clients #sales #revenue #profit

✅ Increase Engagement on Social Media, Emails, Website, Blogs etc. Using This Technique 👨🏼‍💻

From a marketing standpoint, emojis are undeniably useful. Emojis in a tweet can increase engagement by 25.4 percent, and emojis in a Facebook post can increase the number of likes by 57 percent and the number of comments and shares by 33 percent. Academic study proving the fact Emoji’s or Emoticons work… Link Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those...

✅ ✅ 5 Practical Video Marketing Tips from Business Owners 👨🏼‍💻

Tips are from: John Robson from Higher Awareness Inc. Subs Jay from Amma Meals & Senior Services Diane from Innovaid Rose from Rose Blankenagel - Mortgage Broker - Mortgage West Jennifer from Lincolnberg Master Builder

👨🏼‍💻👨🏼‍💻 SEO Mistakes To Avoid in 2019 🤓

👨🏼‍💻👨🏼‍💻 SEO Mistakes To Avoid in 2019 🤓 We are already in the middle of 2018, and there have been some really different trends in the field of SEO. But any good strategy has its fair share of mistakes. There are numerous SEO mistakes that businesses make without realizing them. Let us throw some light on these mistakes to help you avoid them. But what if even after putting in efforts you do not yield the results you aimed for? What if your website is still on the fourth or fifth page of...

✅✅ Pursuing your potential customers to trust you 👨🏼‍💻

To understand the concept of social proof, you have to consider a scenario where you are in an unfamiliar city and are looking for a good restaurant where you can eat dinner. You come across two restaurants that are located across the street from each other. One is extremely busy, while the other one is virtually empty. Which one to do you choose? Nearly every time, the busier restaurant will be selected over the empty restaurant. The answer as to why this happens can be explained through ...

No one ☝️ likes to wait .....Implications of being slow are devastating...

No one ☝️ likes to wait .....Implications of being slow are devastating...   As we all have borderline ADHD, we want everything instantly. Fifty percent wouldn’t go back again to an establishment that kept them waiting for something.   Surprising as all this may be, the implications of this impatience are even more shocking. Amazon’s calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year. Google has calculated that by slowing its sear...

👀 Look beyond traditional email marketing and learn how much powerful having someone’s email address is... 

  .... Have you tried Facebook look alike audience? or Google’s remarketing list or Twitter’s custom audience?

🚀  You are tracking the wrong data when it comes to your digital marketing...✅

  .... Do you rely more on quatitative data or qualitative data? .... #Digitalmarketing #Onlinemarketing #Internetmarketing #SEO #Socialmedia#Reporting #KPI

Use this simple strategy to help you increase your conversion rate...

Service providers hide behind their services and products. You go to an average plumbers or property management company’s website and there are hardly any real human faces on the website. .... Smiling People Increases Sign-Ups for High Rise by 102% What I love about this case study is that it proves adding the human element can have a dramatic impact on subscriptions. Highrise, a simple lead management platform from the team at 37 Signals, had just seen a 37% increase in sign ups by t...

🖥 I was driving through Arizona and here is what I found....

📚 What human biology teaches us about business and why weak businesses fail...Charles Darwin a scientist 👨‍🔬 explained this phenomenon in 1859 in his book  📖

👨🏼‍💻👨🏼‍💻 How to message anyone and everyone on LinkedIn...and yes without paying for a premium account 🎯🎯

Average income of a LinkedIn user is highest among all the other social media channels. They have immense buying power....as a service provider you can tap into this high income earners group. ..... Have you used LinkedIn and how it has helped you gain new leads?  

✅ ✅ #1 Reason Your Website Traffic is Not Converting 📱👨🏼‍💻

3️⃣️ Major Facebook Ad Mistakes You Are Making 🚀🚀

Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily. SME business owners now have the opportunity to reach huge audiences based on psychogra...

Do you know your cost my per lead/Client?

Do you know your cost my per lead/Client? And when was the last time you looked at your marketing analytics and KPI’s? 📱 🎯 You have a personal tracker like Fitbit or IPhone Watch or Android Watch…but when it comes to tracking your marketing you don’t know your numbers…🎯 Like how much does it cost for me to get a lead How much does it cost for me to close a client (Time, energy and money) Where my clients are coming from (Google, Facebook, Outdoor Sign etc) What is working and what i...

📱📱 Lower service cost does not mean lower mental cost for your client

📱📱 Your Customers pay you more then money. If your service has a high mental cost then you will have high chances of friction and anxiety. 🖥 🖥 Lower service cost does not mean lower mental cost for your client

✈️ Findout how I got 2 speaking gigs to speak at a National conference 🖥📱

🖥 🖥 3 Tips To Grow Your Audience On IGTV

#Instagram TV 📺 Which Is Recently Launched 📲

Instagram TV should you use it or not??

🖥 🖥 Instagram recently announced that they were releasing a new app called IGTV that will feature full-screen, hour-long videos created by the accounts that you follow 👨🏼‍💻 👨🏼‍💻.

Part II: 🤬 We are all emotional 😭 drama queens 👸

How to influence buying & purchasing decisions using emotions Using these 6 ways you can influence buying decisions of your potential customers. In the previous episode we talked about how we all make emotional decisions when it comes to purchasing products and services.   Reciprocity: In the study, giving diners a single mint at the end of their meal typically increased tips by around 3%. Interestingly, if the gift is doubled and two mints are provided, tips don’t double. They quadr...

🤬 We are all emotional 😭 drama queens 👸

We are all emotional!! Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our decisions. Functional magnetic resonance imaging (fMRI) shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences), rather than information (brand attributes, features, and facts). Advertising research reveals that the consumer’s ...

✅ ✅ Shorten Your Sales Cycle 📈👨🏼‍💻

How quickly you decide to buy a pair of sneakers is entirely different from how long you take to decide to buy a house. But, some general approaches hold true across all selling that can help your team shorten the sales cycle and close more deals faster. Remember, the longer your sales cycle, the more time for your competition to swoop in and steal your deal.   Show notes

➡️ One Marketing & Sales Mistake You Are Making 🚀📊

Focusing On Activities Instead Of Actual Results   Outputs of Marketing/Selling: are essentially the avenues and activities you use to reach out to customers. Print advertising and retail stores are two traditional avenues for marketing your business. Content marketing outputs have exploded over the past decade, making blogs, social media, videos, surveys, and other online tools incredibly valuable. The trouble arises when businesses try to measure their effectiveness based strictly on t...

How To Choose an Online Marketing Agency?

In today’s time, a lot depends on the way you market your business on the digital platforms. That is because the era is about digitization and every business is benefitting the most from online marketing. Online marketing has proven to be beneficial for businesses as it not only provides a wider channel to communicate with the potential customers, but also enables entrepreneurs to market in a much cost-effective manner. This is possible when you have a well-planned marketing strategy. While ...

Facebook Ads 101 for Service Providers

Why Facebook Ads….Facebook Knows More About You Then You Know Yourself!!         More then half a trillion dollars of advertising revenue!! Big brands to fortune 500 companies use Facebook advertising. It’s concerning that how effective it is. Things like you can pinpoint to people. For years now, Facebook has been reducing the visibility of the business pages in people’s news feeds. This means that the organic reach of business or company posts is pretty much limited. This may be...

What Kind Of Content Your Local Service Business Should Be Creating

  What Kind Of Content Your Local Service Business Should Be Creating   Take our the guessing game and focus on what people are already looking for. Rather then coming up with new ideas and taking a huge risk, focus on what are the current problems and help solve them. Using these tools you can find out what people are looking for online:   1: UberSuggest 2: Keyword Tool 3: MOZ Keyword Explorer 4: Wordstream Keywords Tool 5: InstaKeywords  

How To Track Your Online Marketing Using These Free Tools

  Use These Free Tools & Make Sure Before You Start Your Campaigns or Your Already Running Campaigns   Google UTM Use Google UTM Tracking in order to understand each and every click which leads to conversion. Here is the link: Campaign URL Builder   Show notes

Single Most Important Metric You Should Know As a Business Owner

Stop playing the guessing game!! Single Most Important Metric You Should Know As a Business Owner is..... Cost Per Acquisition (Cost per acquired lead)   Show notes

Best Time To Be a Small Business 📲

Today’s video and blog is not about tactics and new technique/strategy. It’s about mindset. Are you playing defensively or offensively….are you being proactive or reactive!!   Why It’s the Best Time To Be a Small Business Social media and online marketing is one of the biggest opportunity for small businesses. Previously it use be that big companies can buy radio, TV or magazine ads. Online marketing made it affordable and reachable for small businesses. It also enabled small players t...

One Size Does Not Fit All: Which Social Media Platforms Should Your Business Focus On?

ast Episode # 200 📲 Lead Generation Strategy Which No One Is Using                  Finding where your local service business fits on social media spectrum and spending majority of time on the two or three platforms that will yield the best results is a far more advantageous option than trying to capitalize on all platforms and getting mediocre results. Follow FSICC Formula:  Focus: Select 1-2 channels max Swimming & Hunting: Be where your ideal clients are. (Don’t waste your t...

📲 Lead Generation Strategy Which No One Is Using

Lead Generation Strategy: Gating Your Pricing When we suggest placing a pricing page on a client’s site typically we get some version of these responses: 1) “It’s not done in our industry” or service providers don’t do this… 2) “What happens if my competition sees it?” 3) “All our pricing is custom, nothing is standard” And then simply:   Show notes

🕵️‍♂️ Local SEO Mistakes: Reason You Are Not Ranking in Google & Bing Maps

  Reasons You Are Not Ranking In Top 3 On The Maps In Your City Why you cannot ignore local SEO?  Because 51% of local searches result in a store visit. 39% of mobile local searches result in an purchase and 91% of search engine users say they always find what they are seeking on search engines Example:  Average Hot Water Tank Related searches in Edmonton and area ~450 a month. By ranking # 1 for most competitive keywords he gets on average: 15 to 20 clients a month. Average hot ...

How to Properly Design a Services Page 👨‍🔬

  How To Design Your Service Pages To Convert Consider your service based business website as an interactive salesperson, where your job is to convince potential clients through summaries (rather than boring old service descriptions) why your services are the ones they should choose over other local competitors.   # 1: Help customers find the page   # 2: Your Headline (First thing people will read) & What you say before the fold. 84% of the traffic don't scroll beyond the first...

🤝 How To Build Trust As a Service Provider With Your Potential Customers

2 Step Process Step # 1: Control Third Party Assets There are 2 ways to build trust, first one is on the third party mediums example: Google Reviews, Facebook, Yelp etc. and second way is on your own website using different strategies and techniques.     Prospects are looking for you online. They're going to: Google Facebook Twitter LinkedIn YouTube Your Website What will they find? What impression will you make? Will you fail to make an impression at all? Digital media...

🚀 Build A Local Tribe & Social Media Following Fast Using This Technique

Become a Local Brand I was tired of networking in the “normal way,” it was time for a change. So I did something about it. I want you to study how I did what I did. I want you to COPY ME and change how your local business generates local leads. MeetUp.com is the world’s largest network of local groups. The networking site has been around for over 12 years now and is popular among enthusiasts. Meetup makes it easy for anyone to organize a local group or find one in which people meet in pers...

👨‍💻 LinkedIn: What To Post & What Not To Post 📤

  LinkedIn For Lead Generation LinkedIn is a powerful medium to generate leads. There are few reasons for that. LinkedIn Statistics: Total Number of Linkedin Users: 500 million Last updated: 1/1/18 Percentage of users that use Linkedin Daily: 40% There are 57% of male users and 44% female users on Linkedin. After US, India, Brazil, Great Britain and Canada has the highest number of Linkedin users. 13% of Millennials (15-34 Years old) use Linkedin. 28% of All Internet male use...

Out-of-the-Box Marketing Idea Guaranteed To Get You More Leads

  Out of the box Marketing Ideas To Directly Reach Your Ideal Customers Direct Mail is one of the least crowded inboxes. Recently Stack Adapt sent this to our office:   Where adwords cost are getting up-to $50-$75 or even $100 a click and some of the other avenues get competitive. What out of the box marketing ideas you can apply?   Source: Kopywritingkourse.com   Surprise Them Surprise element works, people remember how you made them feel. Anything which are not expecting is...

📊 Tracking & Measuring Your Online Marketing Success 🚀

Measuring Your Online Marketing Success One question that service providers really don’t want to spend more than a few seconds answering is: “Was it worth it?” I spent money on adwords... I ran a radio campaign.... We advertised on a local directory We did instagram ads.... To ensure that the effort, time, and money you put into your marketing journey aren’t wasted, you need to have a clear vision of where you're headed.   Show notes

7 Steps Proven Framework For Service Providers Online Marketing Part 2

7 Steps Proven Framework For Online Marketing   We apply these 7 steps everyday for 100+ local service based businesses in order to help them differentiate, grow and scale. Each step is very important!! We know that location no longer bring you customers. 8,600 brick-and-mortar stores will close their doors in 2017, which is a staggering figure. Follow this 7 step proven framework to avoid getting crushed by your competition.   Step # 4:  Social Media   Secret is to use the prope...

7 Steps Proven Framework For Service Providers Online Marketing Part 1 🚀

7 Steps Proven Framework For Online Marketing We apply these 7 steps everyday for 100+ local service based businesses in order to help them differentiate, grow and scale. Each step is very important!! We know that location no longer bring you customers. 8,600 brick-and-mortar stores will close their doors in 2017, which is a staggering figure. Follow this 7 step proven framework to avoid getting crushed by your competition. Show notes

Make It Easy For Your Customer So You Can Convert More Website Traffic Into Leads 👨‍🏫

Make The Default Choice Very Easy We are all followers and we love following. The moment we don’t know what to do we get uncomfortable. When you don’t make it easy for your customers, you tend to loose. Yesterday we talked about why service providers waste more than 70% of online leads because of not having a solid closing system in their business and they fail to get back to their potential leads right away. There is another major problem before even traffic turns into a lead. Service...

📊 Why Service Providers Waste Over 70% Of Internet Leads

  In alot of companies sales and marketing efforts don't align. You ask the marketing team, yes we are getting tons of leads and traffic. You ask the sales team, they have a very different picture of this whole situation. Harvard Business Review, 71% of qualified leads are never followed up with. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times. What is the biggest problem you might be asking? Companies don’t respond fast enough to leads....

Fix Your Second Most Visited Page On Your Website: About Us Page 👨‍💼

📲  Fix Your Second Most Visited Page On Your Website: About Us Page 👨‍💼   It is the second most visited page on service providers website after homepage. If potential customers and clients feel a personal connection to the company's story or founder and an emotional connection to the people behind it, consumers are likely to pursue the conversation further. Great About Us page can make — or even break your website.   Remember to apply this 10 Point Formula –   First Fold (Most im...

📈 Spying On Your Competitors & Reverse Engineering Their Successful Campaigns 📊

  Spying On Your Competition, Learning From Them & Reverse Engineering Their Successful Campaigns    Show notes