The Cost of Not Doing It Right 🎯
Daily Marketing Discovery with Ali Salman
English - September 07, 2018 01:19 - 7 minutes - 6.68 MB - ★★★★★ - 64 ratingsMarketing Business advertising growth marketing passion accountant biz business dentist entrepreneur financialadvisor Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Cost of not doing it right!!
It’s like going to gym for 6 months and not seeing results or following a diet plan but not seeing results. Sometimes we keep doing things and don’t improve or make adjustments over time.
In marketing it’s like spending 100,000 and not sure what you are getting or if that’s the best you can get.
Problem is that no campaign or marketing strategy is perfect, but over time through testing and trying it gets refined and becomes very effective. Just putting a strategy in place and not refining it over time has a cost.
It’s Ok!! Just start Changing 1 Thing at a Time
It’s ok if things are not working out but you have to change them in order to improve. It’s like going to gym and seeing no results but going for another 6 months just with the hope that time will change it.
In marketing you have to constantly test and improve. Which can create amazing opportunities for growth and fix the leaks in your marketing program.
A podcast listener from Red Deer, Alberta emailed me 6 months ago. It’s a family owned plumbing company and they were spending $4000/month on online marketing or almost $50,000 a year. They had 4 vans running and they wanted to get a fifth van but sales were not there yet.
We chatted and I sent him some recommendations. Among those recommendations one of them was to have a exit intent or behavioural pop-up on their website. He went ahead and implemented few things, among them was also the pop-up I recommended him.