🚀 Fascinating new aspect of influencing customer devisions

Daily Marketing Discovery with Ali Salman

English - August 21, 2018 22:41 - 14 minutes - 12.3 MB - ★★★★★ - 64 ratings
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🚀 Fascinating new aspect of influencing customer devisions

What is “Nudge”?

Nudge theory has been prevalent in politics and behavioural economics for decades, and it was popularized in a 2008 book by economists Richard Thaler and Cass Sunstein. In the book, they describe a nudge as ‘any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding any options or significantly changing their economic incentives.’

Nudging works most effectively when it is used for good, creating a “win-win” situation for both companies and individuals.

We’ve seen examples here that make one thing clear: nudging holds the potential to move the marketing paradigm towards a proper understanding of the subconscious drivers of consumer behavior. But it is equally clear that it works most effectively when used to create a win-win situation for both companies and individuals.

Influencing Your Potential Customers Buying Decisions
Not just Businesses but schools, marketers and even governments are now using this technique so people can take desired actions.

Simple act of getting high school kids to fill out a college application before they graduated was the nudge that changed the course of their lives. Nudges are small, almost invisible, and often controversial.

So, how do we think…