Fix Your Second Most Visited Page On Your Website: About Us Page 👨💼
Daily Marketing Discovery with Ali Salman
English - April 14, 2018 20:03 - 12 minutes - 11.8 MB - ★★★★★ - 64 ratingsMarketing Business advertising growth marketing passion accountant biz business dentist entrepreneur financialadvisor Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
📲 Fix Your Second Most Visited Page On Your Website: About Us Page 👨💼
It is the second most visited page on service providers website after homepage. If potential customers and clients feel a personal connection to the company's story or founder and an emotional connection to the people behind it, consumers are likely to pursue the conversation further. Great About Us page can make — or even break your website.
Remember to apply this 10 Point Formula –
First Fold (Most important area of about Us Page). In the first fold focus on your buyer persona and the value they get
Company description and Bios - A Story of the Brand (At Least for the management if not whole staff)
Why Us (Why they should choose you over multiple other options out there).
Values & Mission
Visuals (Pictures & Video)
A clear and strong call to action
Contact information
Testimonials and links
Case study data, and other facts that prove your value
Most important: To make your page as engaging as possible.
Some companies and organizations use the page "Why Us" instead of About Us page.