Content Inc with Joe Pulizzi
462 episodes - English - Latest episode: 9 days ago - ★★★★★ - 87 ratingsContent Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
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Episodes
Episode 62: What If Your Content Was Gone?
June 30, 2015 12:00 - 5 minutes - 4.99 MBIf your content no longer existed, would your audience miss it? In this episode of Content Inc. Joe Pulizzi discusses the importance of creating audacious goals when it comes to your content marketing. To be a true player in your industry, it requires more than just "good enough" content. You need to set your sights on being the leading resource that provides content that would be truly missed if it no longer existed.
Episode 61: Tilt to Blog to Book to Speaking
June 29, 2015 12:00 - 5 minutes - 4.75 MBMany entrepreneurs and business owners want to use speaking as a means to market their business and gain a bigger audience. In this episode of Content Inc. Joe Pulizzi breaks down the 4 steps to help you achieve this goal. Learn how to find your content tilt (see Episode 39) to develop your platform that will lead to a book and subsequently, onto the stage.
Episode 60: Building An Audience Persona Now
June 23, 2015 12:00 - 6 minutes - 5.63 MBOften businsss owners and marketers tend to create content that resonates with them or is what they "think" their customer will want. In this episode of Content Inc. Joe Pulizzi addresses the need to take time to build out audience personas before you get too far down the content marketing road. He shares some important questions to be asking when developing your personas and reminds you that there may be a few personas to create along the way.
Episode 59: 3 Ways To Drive Subscriptions
June 22, 2015 12:00 - 6 minutes - 5.63 MBThere are a lot of shiny objects out there when it comes to content marketing tactics. It's easy to get overwhelmed and fall into analysis paralysis around the process. In this episode of Content Inc., Joe Pulizzi reminds you that you are your own media company. And this means you need to be focusing on building an audience that will also subscribe to your content. These subscriptions lead to more potential to turn them into customers. Learn the three ways you can drive subscriptions with yo...
Episode 58: The 6 Keys To Epic Content
June 16, 2015 12:00 - 6 minutes - 5.71 MBAnyone, anywhere and at anytime can create a Content Inc. model for their business. It's an exciting time to be in business and even more exiciting time to develop yourself as the leading resource in your industry. In this episode of Content Inc., Joe Pulizzi shares his six key elements that make up an epic content marketing model. Learn these six key elements, put them in practice and watch your Content Inc. business grow!
Episode 57: Can You Create Content Like A Seven Year Old?
June 15, 2015 12:00 - 5 minutes - 4.62 MBIn this episode of Content Inc., Joe Pulizzi shares how a seven year old boy makes videos with his dad that have generated over $1 million in revenue. EvanTube started out as a fun claymation video project between Evan and his dad. Now, two years after their first video launched on YouTube and millions of downloads later, EvanTube has become a fun and passionate video business model. What could you do if you created content like a seven year old?
Episode 56: Looking For Revenue Ripples
June 09, 2015 12:00 - 5 minutes - 5.25 MBAs you start your Content Inc. model of marketing and content creation, you may have only one or two main revenue drivers associated with your process. As your audience and community grow, so do the possible revenue opportunities. In this episode of Content Inc. Joe Pulizzi reminds you to keep an open mind to the possibility of future revenue ripples that come from your content marketing efforts. And it's ok to think big.
Episode 55: What To Look For In Freelance Writers
June 08, 2015 12:00 - 7 minutes - 6.58 MBIf you are serious about developing a Content Inc. model for your business, there is a very good chance that you will need to hire freelance writers to assist you with content creation. In this episode of Content Inc. Joe Pulizzi shares some key items to consider before bringing an outside writer onto your content team.
Episode 54: The Trojan Horse Called Research
June 02, 2015 12:00 - 5 minutes - 7.21 MBCreating partnerships is not a new idea. But often, coming up with the right project to partner on can be the real struggle. In this episode of Content Inc. Joe Pulizzi shares how developing a research project idea can be the key to working with business and media partners. If you are struggling with an idea for partnership, this may be the one tactic you need to implement.
Episode 53: Why You Can't Trust Google
June 01, 2015 12:00 - 5 minutes - 4.71 MBIn this episode of Content Inc., Joe Pulizzi discusses how changes in platforms such as Google and Facebook not only force us to change how we use them, but is a great remider not to solely rely on them. Now more than ever it's imperative to build your own content platform and create engagement strategies with your audience and customers.
Episode 52: The 4 Keys To Building Your Base As A Content Expert
May 26, 2015 12:00 - 5 minutes - 4.76 MBThere are a lot of ways to create quality content. In this episode of Content Inc. Joe Pulizzi shares the four key elements you need to create the strong foundation to a Content Inc. methodology. Get focused, intentional and create quality content for your audience within your content tilt (see Episode 39) and you will create a solid base as a content expert in your industry.
Episode 51: Leveraging Media Partners To Grow Your Content Inc. Empire
May 25, 2015 14:22 - 5 minutes - 5.46 MBThe power of partnership is a key component to growing a Content Inc. model. In this episode of Content Inc. Joe Pulizzi discusses how partnering with other media can be a great way to grow your audience and leverage a much needed pool of talent. Learn the five ways you can work with media companies to create a solid win-win situation for both of you.
Episode 50: Don't Get Seduced By the Dark Side of Social Media
May 19, 2015 12:00 - 5 minutes - 5.32 MBSocial media marketing can work. However, in this episode of Content Inc. Joe Pulizzi warns you of the possible seduction to get too involved in buying fans and followers. He encourages you to build your own media and use social media as a driver to what you can control, making raving fans along the way. Leverage social media. Don't let it control your marketing model.
Episode 49: Podcast Stories That Build Your Content Inc. Empire
May 18, 2015 12:00 - 5 minutes - 5.24 MBAccording to Edison Research, podcasts now get 30% share of ear. Podcasts are easier for audiences to access and many individuals are choosing to download them more and more. In this episode of Content Inc. Joe Pulizzi shares how choosing to launch a podcast has positively affected the brand and revenue for Content Marketing Institute. Learn why podcasting may be your next platform of choice as you develop your Content Inc. model.
Episode 48: Two Fool-Proof Methods For Getting Content Inc. Buy-In
May 12, 2015 12:00 - 5 minutes - 4.96 MBIf you are still struggling with getting C-Suite buy-in on a content marketing strategy, this episode of Content Inc. is perfect for you! Joe Pulizzi breaks down the two methods he recommends for getting executive level buy-in to launch a content marketing strategy in your company. Learn how to use preparation, information and a little bit of research to your advantage that will get the decision makers to turn that no into a yes.
Episode 47: How John Deere Dominated Farming With A Content Inc. Strategy
May 11, 2015 12:00 - 5 minutes - 5.06 MBThough the term 'content marketing' seems to have taken off in the last few years, the concept of what it is and what it can accomplish has been around for over 100 years. In this episode of Content Inc., Joe Pulizzi discusses how John Deere has been in the Content Inc. strategy game since 1895 and how, still today, provide content that is valuable to farmers around the globe.
Episode 46: Identify And Fix What Is Stopping Your Content Inc. Success
May 05, 2015 12:00 - 8 minutes - 7.67 MBNow that you believe and understand the importance of a Content Inc. model for your business, it may also be time to identify what is holding back your success. In this episode of Content Inc., Joe Pulizzi shares the various reasons your Content Inc. model may not be working. He also provides some ways to fix what isn't working and put you back on the road to Content Inc. success!
Episode 45: A Step-By-Step Content Inc. Model In Action
May 04, 2015 12:00 - 8 minutes - 8.11 MBIn this episode of Content Inc., Joe Pulizzi walks us through a real-world Content Inc. model that successfully implemeting the six steps. (see Episodes 25 and 26) Joy Cho launched her blog in 2005 that would be the start to her Content Inc. success story. Learn how Joy used these six steps: The Sweet Spot, Content Tilt, Building The Base, Harvesting Audience, Diversification and Monetization to grow a successful design studio, work with some of the biggest brands in the world and achieve so...
Episode 44: How To Fail Before You Get Started
April 28, 2015 12:00 - 8 minutes - 7.59 MBAs a small business, don't make the mistake of going to wide with your content strategy before you even get started. In this episode of Content Inc., Joe Pulizzi discusses the importance of going small to get big. So often we are tempted to go wide with our content, when it makes more sense to go very niche with perhaps one buyer persona, or even a specific group of buyers within that persona. Don't try to compete with brands that have bigger budgets. Do what you do well in a tighter, niche ...
Episode 43: You Must Set An Audience Goal First
April 27, 2015 22:35 - 6 minutes - 6.14 MBIn this episode of Content Inc., Joe Pulizzi reiterates the importance of setting a goal around building your audience. In recent surveys, the majority of marketers do not have this goal in their top list of goals for the year. Joe implores you to reconsider and start with goals around building lists and subscribers so that you have an audience in which to share content and build some sort of engagement.
Episode 42: Five Ways To Develop Your Listening Posts
April 21, 2015 12:00 - 5 minutes - 5.25 MBThe Content Inc. model of marketing your business requires not only creating valuable content your audience wants, but also requires the ability to listen to your audience for feedback. Feedback is critical for content ideas and to gain an understanding of what is working and what is falling flat. In this episode of Content Inc., Joe Pulizzi shares five ways you can start creating your own listening posts to gain valuable audience and customer feedback.
Episode 41: Leveraging The Amazon Press Release Method
April 20, 2015 12:00 - 5 minutes - 4.82 MBToo often we dive into content creation without a solid strategy on why we are creating the content we develop. In this episode of Content Inc., Joe Pulizzi shares how Amazon's Press Release Strategy can be used by you to develop your Content Tile (see Episode 39) or to refine your Cotent Tilt even deeper. Be the leading informational source in your content niche by developing a strong content strategy.
Episode 40: Setting The Best of Breed Goal
April 14, 2015 12:00 - 6 minutes - 6.19 MBIf you are not striving to be the 'go to' resource in your niche, you are settling. In this episode of Content Inc., Joe Pulizzi shares why setting your BHAG (Big Hairy Audacious Goal) around your content is critical for success in today's content driven business world. Find out the four elements that you need to cover when setting your best of breed goals with your content strategy.
Episode 39: Finding Your Content Tilt
April 13, 2015 12:00 - 7 minutes - 7.23 MBIn this episode of Content Inc., Joe Pulizzi breaks down the definition of content tilt and why this approach is so critical to your content strategy. What makes your approach to a topic different? What makes how your approach to the content of this topic unique? When you tilt, you see something from a different angle or perspective. Creating a content tilt can differentiate you from all the others in your industry.
Episode 38: Why Audience Focus Makes All The Difference
April 07, 2015 12:00 - 8 minutes - 7.38 MBUnderstanding who your audience is when it comes to content creation is critical. Your content can be great, but who you are writing it for provides the context in which you will actually create it. In this episode of Content Inc., Joe Pulizzi breaks down the importance of this context and how understanding the information needs of your audience can make all the difference.
Episode 37: Unleashing The Passion Behind Your Content
April 06, 2015 12:00 - 7 minutes - 6.97 MBSkill is important when it comes to creating content, but the secret behind the Content Inc. model is having passion for the subject or topic of the content you produce. In this episode, Joe Pulizzi shares examples of how individuals put their passion first when it came to content and have built an audience, and serious revenue because of it.
Episode 36: The Subscriber Hierarchy
March 31, 2015 15:34 - 6 minutes - 6.13 MBYou don't own your audience. They can get up and leave, mentally or physically, at any time. The need for valuable content is critical to engage your audience and provide them the necessary incentive to move from an existing platform to one that is owned by you. In this episode of Content Inc., Joe Pulizzi breaks down the various platforms where you can engage your audience and how the ability to control, both message and where the message is placed is key to understanding your subscriber hi...
Episode 35: One Metric To Rule Them All
March 31, 2015 15:21 - 5 minutes - 5.27 MBTracking progress in your marketing efforts are key to understanding what is working and what may need to be modified or eliminated when it comes to growing your business. In this episode of Content Inc., Joe Pulizzi shares the one metric that is critical for building a Content Inc. approach to your business. Yes, there are a lot of metrics to consider when implementing your marketing strategy. But what is the one area that could change everything for you and be the key ingredient for succes...
Episode 34: An Incredible Process To Buy Content Assets
March 24, 2015 12:00 - 6 minutes - 6.31 MBThough creating original content is most often where all content strategy begins, considering to purchase existing content platforms to grow your audience and business may actually be a better decision...in some cases. In this episode of Content Inc., Joe Pulizzi shares examples of how brands have sought out exisiting content platforms to purchase them vs. starting from scratch when it was time to diversify content.
Episode 33: One Amazing Idea On Content Repurposing
March 23, 2015 12:00 - 6 minutes - 5.67 MBYou already know that repurposing content can be a great way to leverage what already exists in your organization. This episode of Content Inc has Joe Pulizzi breaking down how planning your repurposing efforts before you publish any content can not only be a great leverage point, but can bring amazing results.
Episode 32: Top Ways To Get Speaking Gigs
March 17, 2015 12:00 - 7 minutes - 6.98 MBIf you believe that speaking will increase your business objectives, this episode of Content Inc. is a must listen. Joe Pulizzi shares the top ways you can increase your speaking opportunities by becoming more intentional and setting up a plan with action items to achieve this goal.
Episode 31: 8 Tips For Executing A Book Project
March 16, 2015 21:02 - 8 minutes - 7.46 MBIn this episode of Content Inc., Joe Pulizzi breaks down eight key tips to consider before you dive into writing that book. A published book can open up some amazing opportunties for you and your business. It's not an easy project, but one that can be very effective if done right. If writing a book is on your goal list, listen to this episode to get started on the right track.
Episode 30: Three Easy Ways To Come Up With Content Ideas
March 10, 2015 12:00 - 8 minutes - 7.33 MBProbably the number one reason most business owners struggle with the Content Inc. model is because they don't believe they can come up with enough ideas for content creation. In this episode of Content Inc., Joe Pulizzi shares three easy ways for anyone, anywhere and at any content level to come up with solid content ideas. Even utiilizing just one of these ideas will get your content ideation kick started today!
Episode 29: The 10 Content Roles You Need To Be Successful Today
March 09, 2015 15:58 - 9 minutes - 8.97 MBTo successfully develop a Content Inc. business that is scalable, you need to be developing your content process. In this episode of Content Inc., Joe Pulizzi breaks down the ten roles you need to be creating for your content team, even when that team consists of just one person: you. By working with the end in mind on your content process, you will reach a scalable level much faster and develop a stronger understanding of each role along the way.
Episode 28: Monetizing And Diversifying Revenue Streams With Content{with Matthew Patrick}
March 03, 2015 13:00 - 9 minutes - 8.26 MBProbably the most exciting result of the Content Inc. philosophy is that anyone, anywhere can build a successful business using content to reach an audience. In this episode, Joe Pulizzi talks with Matthew Patrick, an online entrepreneur that started his new media empire on YouTube with a channel dedicated to Game Theory. Matthew stresses the importance of creating multiple streams of income once you have a solid content foundation with which to start.
Episode 27: Diversifying Content And Revenue Streams {with Rob Scallon}
March 02, 2015 15:33 - 5 minutes - 4.85 MBIn this episode of Content Inc., Joe Pulizzi brings on guest Rob Scallon, musican and full-time internet entrepreneur. Rob started sharing his music on YouTube and by doing so, built his own audience over time. He now has over 263,000 subscribers and is able to make a full-time living with his music via the internet. Rob shares the importance of creating content that you truly love. This is key for finding an audience that also loves what you have to offer. Then, just like any investment pro...
Episode 26: 6 Steps To The Content Inc. Model {Part II}
February 24, 2015 13:00 - 7 minutes - 7.06 MBJoe Pulizzi continues the conversation of the six steps you need to create a Content Inc. model. This episode breaks down steps three through six, and again, Joe shares relevent examples for each one. Follow the steps, learn from those who have successfully gone before you and embrace the Content Inc. model to grow your business. Part II of a two part series.
Episode 25: 6 Steps To The Content Inc. Model {Part I}
February 23, 2015 15:34 - 7 minutes - 6.62 MBIf you are ready to develop the Content Inc. model for your business, this episode will start to put you on track. Joe Pulizzi breaks down the first three steps needed in the six step process to creating a Content Inc. model. Joe also shares real-world examples of each step to show you how real individuals around the world are successfully putting the Content Inc. model to work for them. This is Part I of a two part series.
Episode 24: 10 Steps To A Content Marketing Pilot Program
February 17, 2015 13:00 - 9 minutes - 8.38 MBA full-blown content marketing strategy requires necessary time and patience to plan, create, implement and analyze the results. But not every company is willing to wait out the necessary time for this to happen. This is when a content marketing pilot program may be just what is needed to introduce the Content Inc. concepts to leaders in the organization. In this episode of Content Inc., Joe Pulizzi breaks down the 10 key steps needed to launch a content marketing pilot program. If your exec...
Episode 23: There Are No Overnight Successes: Social Media Examiner Origin Story {with Michael Stelzner}
February 16, 2015 13:00 - 10 minutes - 9.24 MBThe old adage of the overnight success is very often, if not always a myth. There are many twists, turns and lessons that take place over the course of months and years to make a successful company become a success. In this episode of Content Inc., Joe Pulizzi has Michael Stelzner share his origin story for Social Media Examiner. Hear how Michael took lessons learned from a previous business to pivot at the right time and build a Content Inc. company around social media.
Episode 22: 7 Content Inc. Lessons From Napoleon Hill
February 10, 2015 13:00 - 11 minutes - 10.5 MBNapoleon Hill's book "Think And Grow Rich" is a one of the 'must have' business books in your library. Though published in 1973, Mr. Hill's business advice and tips on success are still relevant today. In this episode of Content Inc., Joe Pulizzi shares seven key lessons he has taken from this book that can directly apply to creating a Content Inc. business. Listen to find out why Joe believes you can learn so much from a book published almost 80 years ago. And if you haven't already added t...
Episode 21: 15 Critical Business Success Tips For Start Ups
February 09, 2015 13:00 - 9 minutes - 8.55 MBAs an entrepreneur, you may have already become an avid student of great business tips and success advice. Joe Pulizzi has done much of the same and after eight years growing his company, Content Marketing Insitute where it is today, he has some idea on what to, what not to do and the attitude necessary to make great things happen. In this episode of Content Inc., Joe shares his 15 critical business success tips for start ups that can help you launch and grow with confidence.
Episode 20: A Simple Trick For Finding Top-Notch Writers To Create Your Content
February 03, 2015 13:00 - 6 minutes - 5.5 MBYou already know that creating quality content for your audience is critical for success in today's marketplace. But who is going to create all of this amazing content? This episode of Content Inc., Joe Pulizzi shares a simple, yet highly effective trick you can use today to find some of the best content talent within your industry. What is this amazing trick? Listen in and find out. Where your next writer, editor or creative director is located may surprise you.
Episode 19: The Essence of Strategy Is Choosing What Not To Do
February 02, 2015 16:34 - 6 minutes - 6.38 MBAs Joe Pulizzi continues to dive deeper into research to deduct what makes up a successful content marketing strategy, one thing is clear: less is more. In this episode of Content Inc., Joe discusses the need for companies to relook at their current content creation process and narrow it down to one channel. He is finding that overwhelmingly, the successful Content Inc. model is to go deep with one channel, build the audience and then go wide with more channel options. He asks you to take a ...
Episode 18: Forcing Yourself Out Of Your Comfort Zone {with Ann Handley}
January 27, 2015 13:00 - 10 minutes - 9.48 MBTaking on a content first mentality with your marketing, means you must be willing to put yourself out there, possibly in ways you never imagined. Taking a stand, having a strong point of view and perhaps even shaking up the status quo are all elements that need to be considered when developing content for your business. In this episode of Content Inc., Joe Pulizzi is joined by Ann Handley, Chief Content Officer, MarketingProfs. Ann shares a story from her grade school years of how being for...
Episode 17: We Fail When We Lead With Product First {with Jay Acunzo}
January 26, 2015 16:09 - 5 minutes - 5.25 MBToo often, as start-ups and even as established companies, the marketing messages we create for our audience share only the features, not the true benefits that will help those we serve. In this episode of Content, Inc., Joe Pulizzi brings on guest Jay Acunzo, VP of Platform for NextView Ventures, to share how to get past the features conversation and go directly to addressing the problems you solve for your customers. Don't fail by leading with your product. Succeed by leading with how you ...
Episode 16: Build The Base, Then Diversify Content {with Jon Loomer}
January 20, 2015 13:00 - 6 minutes - 6.33 MBThis episode of Content Inc. Joe Pulizzi has guest Jon Loomer, a Facebook Marketing Expert who has grown his business using a content marketing approach. Jon shares how he grew his audience and subsequently his revenue, by building a solid content base. In his first two years, he generated over 600 blog posts. This was truly a solid base that then allowed him to diversify into other content platforms as well as create products that his audience wanted. Listen to hear more of how Jon became t...
Episode 15: How To Launch A Product (Hint: Audience First) {with Brian Clark}
January 19, 2015 17:43 - 13 minutes - 11.9 MBLaunching products on the web is not a new idea today, however, a few years back when Brian Clark started Copyblogger, these ideas and concepts were quite new. In this episode of Content Inc., Joe Pulizzi has Brian share how he launched the first product for Copyblogger and how that initial process continues to evolve and grow the company. Learn why building your audience before you have a product is a critical component to a successful content driven business model.
Episode 14: Breaking All The Rules: Copyblogger Origin Story {with Brian Clark}
January 13, 2015 13:00 - 8 minutes - 7.71 MBWhat are the rules to building a Content Inc marketing approach to your business? The rule is there are no rules. In this episode, Joe Pulizzi brings on Brian Clark, founder of Copyblogger, to share a bit of the origin story of launching his business and site. Brian had two aspects he knew he wanted for his business. One, he wanted to apply his copywriting skills to content to make it more engaging, more reader friendly and more valuable. And two, it had to sell stuff, not advertising, to ma...
Episode 13: Why You Need To Care About Content Competition {with Jay Baer}
January 12, 2015 13:00 - 6 minutes - 5.89 MBCreating content for the sake of just creating content will not necessarily be the best strategy for your business. This episode of Content Inc. Joe Pulizzi addresses a few things to consider when honing in on your content niche. Joe is also joined by good friend Jay Baer, Convince and Convert, to ask you two questions you better be able to answer before you start any content creation. Learn why caring more about the content you create can mean the difference between just creating content an...