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Episode 19: The Essence of Strategy Is Choosing What Not To Do
Content Inc with Joe Pulizzi
English - February 02, 2015 16:34 - 6 minutes - 6.38 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 18: Forcing Yourself Out Of Your Comfort Zone {with Ann Handley}
As Joe Pulizzi continues to dive deeper into research to deduct what makes up a successful content marketing strategy, one thing is clear: less is more. In this episode of Content Inc., Joe discusses the need for companies to relook at their current content creation process and narrow it down to one channel. He is finding that overwhelmingly, the successful Content Inc. model is to go deep with one channel, build the audience and then go wide with more channel options. He asks you to take a good look at your current content tactics and perhaps, make the decision to kill some of it off.