Content Inc with Joe Pulizzi artwork

Content Inc with Joe Pulizzi

452 episodes - English - Latest episode: 3 days ago - ★★★★★ - 87 ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Management Business Careers content creation entrepreneur entrepreneurship joe marketing pulizzi startup
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Episodes

We Need More Focus on Words as Creators (442)

April 22, 2024 08:00 - 4 minutes - 3.78 MB

It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think? Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content wit...

A New Way to Publish a Book (441)

April 15, 2024 08:00 - 6 minutes - 5.25 MB

My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers. In this episode I review some of the main differences about why you would make a decision as an author to go direct. Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/ Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness c...

My Top 5 Business Books [the what and why] (440)

April 08, 2024 08:00 - 11 minutes - 10.3 MB

I talk about the five business-related books that have had the most impact on my career and life.     Think & Grow Rich - Napoleon Hill     Seven Habits of Highly Effective People - Stephen Covey     Stranger in a Strange Land - Robert Heinlein     IMC: Integrated Marketing Communications - Don Schultz     David & Goliath - Malcolm Gladwell Buy my new book, The Content Entrepreneur, today! Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's ...

The Secret to Being a Content Entrepreneur [Special Episode] (439)

April 01, 2024 08:00 - 41 minutes - 33.2 MB

A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and grow. Please follow Michelle on LinkedIn - https://www.linkedin.com/in/michellejraymond/ Buy my new book, The Content Entrepreneur, today! Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episod...

Don't Be a Full-Time Content Creator (438)

March 25, 2024 08:00 - 5 minutes - 4.21 MB

What does it mean to be a full-time content creator? Is that a thing? If it is, it's probably something we don't want...because if we are a full-time creator, we can't be a content entrepreneur. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/content...

Are We In a Post-Search World? (437)

March 18, 2024 08:00 - 6 minutes - 5.38 MB

AI is slowly taking over as the search engine of choice for more and more professionals. Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc...

Did the Content Creator Bubble Burst? (436)

March 11, 2024 09:00 - 7 minutes - 6.01 MB

Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator? I think she's right and it is. But maybe there are things we can do now so we don't fall into the failure trap. Read Lexi's LinkedIn post here. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetiz...

How to Create a Multi-Million Dollar Business from Your Book (435)

March 04, 2024 09:00 - 43 minutes - 33.9 MB

A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core. In this episode, Joe covers: Finding your sweet spot Tuning into your content tilt Building your base Growing your audience Creating and then diversifying revenue Exit or go big Use code JP100 to save $100 off Content Entrepreneur Expo (CEX). Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fi...

David Bowie and Getting Uncomfortable with Content (434)

February 26, 2024 09:00 - 5 minutes - 4.61 MB

An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful. See David Bowie Discuss This Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.  --...

Why Billy Joel Started Writing Again (434)

February 19, 2024 09:00 - 5 minutes - 3.86 MB

How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing? It happens to all of us. But what he did to start loving the process again will surprise you...and it's something that all content creators and writers need to be doing. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to ...

Creators Are Failing Because 9 in 10 Make This Mistake (433)

February 12, 2024 09:00 - 6 minutes - 4.95 MB

I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success. Unfortunately, most content creators won't make this change, and that is why they will fail. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get s...

My 8 Best Decisions Ever (432)

February 05, 2024 09:00 - 9 minutes - 8.06 MB

Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include: Set Goals. Create Habits. Get a Roth IRA Get a 529 Account Call Your Boss Hire a Scheduling Manager Spend Time with Your Kids Separately Assign Housework Get a Password Manager Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memb...

Content Entrepreneurs Are Not Creating Art (431)

January 29, 2024 09:00 - 5 minutes - 4.48 MB

The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience. This is great...except that content creators aren't creating art. It's commerce. Some entrepreneurs are confused by this. Don't make this huge mistake. Episode Links Rick Rubin Video on Creating Art Content Entrepreneur Expo (CEX) 2024 - Register Today ...

To Succeed, Don't Hold Back (430)

January 22, 2024 09:00 - 5 minutes - 4.85 MB

Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it. Hopefully this story will help you in your journey as well. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

6 Ways to Rethink Your Content Business (429)

January 15, 2024 09:00 - 15 minutes - 12.7 MB

An extended podcast covering six key ways you can take your content business to the next level. These include: Rethinking your exit strategy Taking your content tilt seriously Are you a creator or a media business? The focus on email Your base plus OPC Adding content pillar projects Plus a bonus idea you won't want to miss! Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize y...

The ONE Key to Great Content Creation (428)

January 08, 2024 09:00 - 4 minutes - 4.06 MB

If you had just one year to live, how would you change your content creation business? This episode could change your life and career. I hope it does. Links: Tim Minchin's Commencement Speech ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

2024 Content Predictions [Special Episode] (427)

January 01, 2024 09:00 - 53 minutes - 43.6 MB

A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024. ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or ...

Success in 2024 [Do These Nine Things] (426)

December 25, 2023 09:00 - 7 minutes - 6.36 MB

Let's make 2024 truly incredible (for you and for others) by doing these nine critical activities. 1. Decide On Your Goals I’ve talked many times on this podcast about Warren Buffett’s 25/5 goal-setting strategy. It works. It also gets your priorities straight and helps you FOCUS. 2. Review Your Goals Every Morning Part of my personal success formula is writing down and then reviewing what I want to accomplish every morning of every day. Seriously…just take five minutes out of e...

The Why Exercise (425)

December 18, 2023 09:00 - 5 minutes - 4.47 MB

Do you know why you are doing all the things you are doing? Most content entrepreneurs don't. Take a few minutes and do this quick exercise. It will change your stars. ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, ...

Four Critical Questions that Drive Your Content Business (424)

December 11, 2023 09:00 - 5 minutes - 4.71 MB

Are you in a content slump? If so, perhaps taking a hard look at these four questions will make the difference. What is your content's purpose? Who is your specific audience? Are you taking your headlines seriously? Is there money to support your content business? ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a...

The TLDR on the OpenAI Soap Opera (423)

December 04, 2023 09:00 - 6 minutes - 5.15 MB

Here's everything you need to know about what happened at OpenAI in less than five minutes. ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast ...

Finding the Money to Support Your Content Business (422)

November 27, 2023 09:00 - 5 minutes - 4.43 MB

Sometimes we get into a rut as content entrepreneurs, using the same old ways to monetize content over and over again. Maybe there is a better way. In this episode I give a few examples of unique ways to fund your content business. ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free account today at Lulu.com to get ...

Your Content Must Be Different. Here's How. (421)

November 20, 2023 09:00 - 6 minutes - 5.53 MB

The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the clutter. Today we talk about two things you can do to change that. ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free...

Critical Content Productivity Tips (420)

November 13, 2023 09:00 - 6 minutes - 5.09 MB

Last week I listened to a best-selling author give a masterclass on writing and content productivity tips. In this episode I go through the ones that impacted me the most. Show links: 20Books Author Kevin J. Anderson This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free account today at Lulu.com to get started. ------- ...

Should You Change Your Brand Name? (419)

November 06, 2023 08:00 - 7 minutes - 5.99 MB

Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. It's holding you back. It's time to make a change. Here's my story about making two big name changes. I think it will help. Also, here's my friend Jay Clouse's story of his name change (with some amazing results). Content Entrepreneur Expo - Registration is now open. This episode is sponsored by Lulu.com Books are among the top 3 most...

5 Website Fixes to Make Today (418)

October 30, 2023 08:00 - 9 minutes - 8.09 MB

I just refreshed my entire website and made five important changes. Here they are! One, make it personal. Have the copy come from you, not the third person. Two, lean in to what makes you, well, you. Your differences are a positive. Accentuate that. Three, you should have only one major CTA. The most important is that they start to receive regular communication from you. You can sell them things once they come to know, like and trust you. Four, you don’t have to put everything in...

John Mulaney vs. Louis CK: Choose Your Content Business Model (417)

October 23, 2023 08:00 - 5 minutes - 5.1 MB

John Mulaney and Louis CK (before all the trouble) have two very different models as content creators. In this episode, Joe breaks down the differences between them and how YOU (the content entrepreneur) need to choose which one you want in order to be truly successful. Show links: John Mulaney on Hot Ones Fereed Zakaria on Prof G This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a p...

The No-Click Social Media Strategy (416)

October 16, 2023 08:00 - 5 minutes - 4.46 MB

Website traffic from social media sites has fallen off a click for most media, brand and creator sites. Can we even use social media to help our business anymore? The answer is a big-fat maybe...but only if we adhere to the "no-click" social media strategy. This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free account today a...

The AI Consulting Freeze + 3 Creator Trends (415)

October 09, 2023 08:00 - 5 minutes - 5.3 MB

Joe's fall travel has begun. The good news is that Joe is listening to the trends. In this podcast, JP breaks down four key trends, including the move to in-person events, the AI-spending freeze in consulting, an overall spending indicator (student loans) and more. This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier. Create a free account to...

How to Quit Your Job and Start a Content Business (414)

October 02, 2023 08:00 - 11 minutes - 9.56 MB

Here's everything you need to know to quit your current corporate position and start a content business. My wife and I (and an amazing group of people) started Content Marketing World in 2011. This is the first year the event is not in Cleveland. I’m a bit sad about this move, but I totally get it. It’s so much easier to attract international travelers to a location like DC (direct flights in many cases). That said, I’m a Cleveland homer and want CLE to succeed (which is why our new even...

How to Build Your Content Marketing Empire [Special Episode] with Louis Grenier (413)

September 25, 2023 08:00 - 38 minutes - 34.3 MB

If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "Everyone Hates Marketers." In this episode, Joe and Louis break down what it takes to find your content topic, build a niche, how long it should take, how to drive revenue and stupid things marketers do. If you like this episode, please subscribe to Everyone Hates Marketers. This episode is...

Why You Need to Buy Direct (412)

September 18, 2023 08:00 - 6 minutes - 5.57 MB

The tide has turned over the past decade. Today, most creators do not control their own content distribution. We've lost direct access to the audience. So, no asset. No data. Creators need to change this, but they cannot do it by themselves. We need the fans to unite and buy direct. This episode is sponsored by Lulu.com If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 most profitab...

I Wish I Knew These Five Things Before Starting a Content Business (411)

September 11, 2023 08:00 - 6 minutes - 5.41 MB

I started my first business in 2007. I squandered about two years time because I didn't understand these concepts. Here are five distinct ways you can grow your content business (that I wish I knew then). This episode is sponsored by Lulu.com If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a print...

Content Creator Survival Tips (410)

September 04, 2023 08:00 - 6 minutes - 5.15 MB

This week, Joe answers a listener question about how to survive with your content creator business when your audience is still very, very small. Hint: There isn't just one way. Here are a number of survival tips that will help. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier....

The Content Opportunity in Aging: Interview with Brian Clark (409)

August 28, 2023 08:00 - 34 minutes - 28 MB

A special Content Inc. episode with content pioneer Brian Clark. Brian talks about the longevity economy and the special opportunity creators and marketers have by understanding the market changes around aging. For more information on the longevity economy, check out Brian's site LongevityGains.com. Listen to the previous episode with Brian about the creatory economy at Content Inc. episode 297. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said...

Time to Stop Publishing on Amazon (407)

August 21, 2023 08:00 - 5 minutes - 4.39 MB

There have been a slew of AI-generated books being published on Amazon and Goodreads in the names of legitimate authors. In today's podcast, Joe breaks down a horrific example from author Jane Friedman. Simply put, Amazon might have outlived its usefulness as a bookseller for independent authors. Today's link: I Would Rather See My Books Pirated by Jane Friedman This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitab...

You Plan an Exit When You Start the Business (406)

August 14, 2023 08:00 - 6 minutes - 5.75 MB

I know...another podcast about exit strategies. Don't worry. This one goes through a very easy three-step process that every entrepreneur should be employing. Make this one worth your time! This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to...

Big Announcement [My Next Chapter] (405)

August 07, 2023 08:00 - 7 minutes - 6.09 MB

Big news this week as we have sold The Tilt and Creator Economy Expo to our partners at Lulu. My role is changing a bit, and I'm excited to announce a new book services business that's important for content creators. Listen in for the details! This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has ne...

What To Do with AI (404)

July 31, 2023 08:00 - 6 minutes - 5.69 MB

I spent the week listening to AI experts and marketing professionals living in the world of artificial intelligence. I have some thoughts on what we need to do. Be warned! This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to ...

Pricing and Why We Won't Go Back (403)

July 24, 2023 08:00 - 5 minutes - 4.44 MB

The majority of creators and agencies still struggle with how to display pricing information. Here are a couple of examples of good and bad pricing methods and what you need to do right now with your pricing. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plu...

Threads: 4 Critical Insights (402)

July 17, 2023 08:00 - 5 minutes - 4.72 MB

Joe runs through four interesting insights when it comes to Twitter's new competitor (Threads). See if you agree or not. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of th...

Do This One Thing [Mid-Year Checkup] (401)

July 10, 2023 08:00 - 5 minutes - 4.82 MB

It's the middle part of the year, which makes now a great time to look at how you are going to finish the year. I think I have the perfect word for you over the next six months. Here it is. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to s...

3 Podcasting Tips for Special Episode #400

July 03, 2023 08:00 - 5 minutes - 4.98 MB

A very special Content Inc. episode. Number #400. In it, I share three tips for the success of this podcast and hopefully give you some insight on how to integrate podcasting into your content entrepreneur business. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecomme...

The Content Change that Turned Seth Rogen Into a Success (399)

June 26, 2023 08:00 - 5 minutes - 4.17 MB

When comedian Seth Rogen started out in comedy, he received a piece of advice that changed the course of his entire career. Fortunately, Seth learned this at a young age. So many content creators never make this change. Now is your chance to make the change that Seth made. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a p...

Are You Useful? (398)

June 19, 2023 08:00 - 4 minutes - 3.78 MB

So many content creators fail to present their content as useful. At best, it comes off as information. You are not in the information business. You are in the results business. Present it as such. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow ...

Say What It Is (397)

June 12, 2023 08:00 - 4 minutes - 4 MB

Often we are so concerned with the marketing that surrounds the thing that we don't say what the thing actually is. In this episode, we breakdown a newsletter landing page and what you need to have on it to be successful. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’...

Adding a Nonprofit Purpose to Your Content Business (396)

June 05, 2023 08:00 - 6 minutes - 5.47 MB

Every content entrepreneur needs to have a portion of their time dedicated to a giving, or philanthropic, nonprofit goal. Here's an example of how to think about it and make it happen. More information on The Orange Effect Foundation - https://theorangeeffect.org/ This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printe...

Underpriced Attention (395)

May 29, 2023 08:00 - 4 minutes - 3.94 MB

At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like email, podcasting and even Instagram. Here's a few examples and some opportunities to think about when considering getting attention at half the price. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method...

Content Creator Secrets with Jay Acunzo and Nathan Barry (394) [Special Episode]

May 22, 2023 08:00 - 45 minutes - 36.4 MB

A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ConvertKit. These two professional content creators take a deep dive into what it takes to be a successful content entrepreneur. Idea bombs (and secrets) explode in this very special (and candid) episode. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing the...

When to Outsource: A Simple Guide (393)

May 15, 2023 08:00 - 4 minutes - 4.21 MB

To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good at will most likely never be successful. In this episode I give a couple examples of when to outsource and end with a simple guide on when to keep something and when to outsource it. This episode is sponsored by Lulu.com 46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell ...

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