Episode 14: Breaking All The Rules: Copyblogger Origin Story {with Brian Clark}

Content Inc with Joe Pulizzi

English - January 13, 2015 13:00 - 8 minutes - 7.71 MB - ★★★★★ - 87 ratings
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Previous Episode: Episode 13: Why You Need To Care About Content Competition {with Jay Baer}

Next Episode: Episode 15: How To Launch A Product (Hint: Audience First) {with Brian Clark}

What are the rules to building a Content Inc marketing approach to your business? The rule is there are no rules. In this episode, Joe Pulizzi brings on Brian Clark, founder of Copyblogger, to share a bit of the origin story of launching his business and site. Brian had two aspects he knew he wanted for his business. One, he wanted to apply his copywriting skills to content to make it more engaging, more reader friendly and more valuable. And two, it had to sell stuff, not advertising, to make money.