Episode 15: How To Launch A Product (Hint: Audience First) {with Brian Clark}

Content Inc with Joe Pulizzi

English - January 19, 2015 17:43 - 13 minutes - 11.9 MB - ★★★★★ - 87 ratings
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Previous Episode: Episode 14: Breaking All The Rules: Copyblogger Origin Story {with Brian Clark}

Next Episode: Episode 16: Build The Base, Then Diversify Content {with Jon Loomer}

Launching products on the web is not a new idea today, however, a few years back when Brian Clark started Copyblogger, these ideas and concepts were quite new. In this episode of Content Inc., Joe Pulizzi has Brian share how he launched the first product for Copyblogger and how that initial process continues to evolve and grow the company. Learn why building your audience before you have a product is a critical component to a successful content driven business model.