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Episode 34: An Incredible Process To Buy Content Assets
Content Inc with Joe Pulizzi
English - March 24, 2015 12:00 - 6 minutes - 6.31 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 33: One Amazing Idea On Content Repurposing
Next Episode: Episode 35: One Metric To Rule Them All
Though creating original content is most often where all content strategy begins, considering to purchase existing content platforms to grow your audience and business may actually be a better decision...in some cases. In this episode of Content Inc., Joe Pulizzi shares examples of how brands have sought out exisiting content platforms to purchase them vs. starting from scratch when it was time to diversify content.