Content Inc with Joe Pulizzi
462 episodes - English - Latest episode: 9 days ago - ★★★★★ - 87 ratingsContent Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.
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Episodes
Episode 163: Caught In A Content Comfort Zone
November 28, 2016 15:59 - 3 minutes - 3.59 MBEpisode 162: Election Reveals Great Opportunity For Your Content
November 21, 2016 10:00 - 3 minutes - 3.49 MBEpisode 161: Write And Review
November 14, 2016 10:00 - 3 minutes - 3.24 MBEpisode 160: Give The Audience What They Want On Your Terms
November 07, 2016 10:00 - 3 minutes - 3.58 MBEpisode 159: Make Your Own Budget
October 31, 2016 14:26 - 4 minutes - 3.67 MBEpisode 158: Publish Everywhere Does Not Work
October 24, 2016 09:00 - 4 minutes - 2.29 MB application/octet-streamEpisode 157: Jumping From What To What
October 17, 2016 16:09 - 4 minutes - 3.81 MBEpisode 156: Dabbling Need Not Apply
October 10, 2016 16:00 - 3 minutes - 3.1 MBEpisode 154: The Importance of Writing Your Next Book
September 26, 2016 09:00 - 4 minutes - 3.75 MBEpisode 155: Marketing Insanity
September 26, 2016 09:00 - 4 minutes - 3.75 MBEpisode 153: Starbucks Doubles Down on Purpose Driven Content
September 19, 2016 18:34 - 4 minutes - 3.91 MBEpisode 152: Great Content Starts With Belief
September 12, 2016 09:00 - 3 minutes - 3.3 MBEpisode 151: You Are What Your Numbers Say You Are
September 05, 2016 09:00 - 4 minutes - 4.14 MBEpisode 150: Content Amplification In 2017
August 29, 2016 09:00 - 4 minutes - 3.75 MBEpisode 149: Another Social Platform Bites The Dust
August 22, 2016 14:51 - 3 minutes - 3.18 MBEpisode 148: There Is No Risk In Planning
August 15, 2016 09:00 - 3 minutes - 3.18 MBEpisode 147: Why Now Is The Time To Invest In Content Marketing
August 08, 2016 09:00 - 4 minutes - 3.67 MBEpisode 146: How Sponsored Content Could Kill The Media
August 01, 2016 09:00 - 4 minutes - 4.14 MBEpisode 144: You Have Two Choices With Your Marketing
July 18, 2016 09:00 - 4 minutes - 4.05 MBEpisode 143: Brexit and the Value of Print
July 11, 2016 09:00 - 3 minutes - 3.65 MBEpisode 142: Two Mistakes Most Marketers Are Making With Content
July 04, 2016 16:00 - 3 minutes - 3.58 MBEpisode 141: Influencers and the Art of Asking
June 27, 2016 09:00 - 3 minutes - 3.23 MBEpisode 140: Give Yourself Permission To Say No
June 20, 2016 09:00 - 3 minutes - 3.23 MBEpisode 139: Focus On The Future
June 13, 2016 09:00 - 4 minutes - 3.9 MBEpisode 138: Transitions And Decisions
June 06, 2016 09:00 - 4 minutes - 3.71 MBEpisode 137: Stop Being So Productive
May 30, 2016 16:11 - 4 minutes - 4 MBEpisode 136: The Absence of Strategy Is Natural
May 23, 2016 09:00 - 4 minutes - 3.72 MBEpisode 135: Battle Buy-In With a Media Model
May 16, 2016 09:00 - 4 minutes - 3.76 MBEpisode 134: To Give Is Human
May 09, 2016 09:00 - 3 minutes - 3.6 MBEpisode 133: Does Your Content Stand For Something?
May 02, 2016 09:00 - 3 minutes - 3.49 MBEpisode 132: Content Marketing As R&D
April 25, 2016 09:00 - 4 minutes - 3.75 MBEpisode 131: An Inch Deep And A Mile Wide
April 18, 2016 09:00 - 3 minutes - 3.29 MBEpisode 130: Preparing For A World Without Typed Search
April 11, 2016 09:00 - 3 minutes - 3.62 MBEpisode 129: Finding Your White Space
April 04, 2016 09:00 - 4 minutes - 3.7 MBEpisode 128: You Don't Have To Create Art
March 28, 2016 09:00 - 4 minutes - 3.82 MBEpisode 127: The New Wave of Talent Sponsorship
March 21, 2016 09:00 - 3 minutes - 3.58 MBEpisode 126: Looking Beyond Tomorrow
March 14, 2016 09:00 - 3 minutes - 3.38 MBEpisode 125: Marketing Get Ready For Machine Learning
March 07, 2016 10:00 - 4 minutes - 3.72 MBEpisode 124: Becoming Meaningful Specific
February 29, 2016 10:00 - 4 minutes - 3.96 MBEpisode 123: There Are No New Stories
February 22, 2016 10:00 - 4 minutes - 4.15 MBEpisode 122: What We Can Learn About Content Marketing From SportsCenter
February 15, 2016 10:00 - 4 minutes - 3.9 MBEpisode 121: Confident Content
February 08, 2016 10:00 - 4 minutes - 3.96 MBEpisode 120: The New Opportunities Might Not Be So New
February 01, 2016 10:00 - 4 minutes - 3.75 MBEpisode 119: A Little Buy Versus Build Exercise
January 25, 2016 10:00 - 4 minutes - 3.77 MBEpisode 118: Kickstart Your Content By Leveraging Native Advertising
January 18, 2016 10:00 - 4 minutes - 4.32 MBNative advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc., Joe Pulizzi shares how native advertising is the gateway drug for true content marketing and though it may have it's critics, is not necessarily a bad idea. He shares a few examples of how native advertising may be working but more importantly how taking the risk to give it a try, may be the first step to take.
Episode 117: Falling For The Social Media Trap
January 11, 2016 10:00 - 4 minutes - 4.48 MBContent distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc., Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of giving up control of your content entirely and provides an alternative solution if you may be considering a similar move.
Episode 116: Your 6 Step Goal Setting Process
January 05, 2016 10:00 - 6 minutes - 6.02 MBIn this episode of Content Inc., Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every year in his goal-setting process and reviews some of the key elements to successful implementation and achievement.
Episode 115: A Mission Bigger Than You In 2016
January 04, 2016 15:38 - 3 minutes - 3.2 MBAccomplishing a goal is not the hardest part of the goal-setting process. Setting the goal and then following through to accomplishment is where most people and businesses fail. In this episode of Content Inc., Joe Pulizzi challenges you to make your content marketing goal for 2016 bigger than your brand. Work towards putting full effort on serving your customers and go big in the process.
Episode 114: 3 Content Predictions For 2016
December 29, 2015 10:00 - 6 minutes - 6.14 MBAs 2015 winds to a close and a New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Content Inc., Joe Pulizzi shares three of his big predictions for content marketing as an industry for 2016.
Episode 113: Taking The Glory Road
December 28, 2015 10:00 - 3 minutes - 3.21 MBThis quote from "The Glory Road" by Robert Heinlein sums up the content marketing journey for those who are successful: "If you walk the glory road, you are certain to find mostly rocks." In this episode of Content Inc., Joe Pulizzi shares why backbone will win out with content marketing in 2016. Most businesses and teams give up too early in their content marketing efforts, but those that stay the course are much more inclined to experience great success.