![Content Inc with Joe Pulizzi artwork](https://is4-ssl.mzstatic.com/image/thumb/Podcasts123/v4/5d/75/ee/5d75ee2c-0ec2-1783-bd62-541ab29e091d/mza_3419139247476923462.jpg/100x100bb.jpg)
Episode 118: Kickstart Your Content By Leveraging Native Advertising
Content Inc with Joe Pulizzi
English - January 18, 2016 10:00 - 4 minutes - 4.32 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 117: Falling For The Social Media Trap
Next Episode: Episode 119: A Little Buy Versus Build Exercise
Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc., Joe Pulizzi shares how native advertising is the gateway drug for true content marketing and though it may have it's critics, is not necessarily a bad idea. He shares a few examples of how native advertising may be working but more importantly how taking the risk to give it a try, may be the first step to take.