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Episode 113: Taking The Glory Road
Content Inc with Joe Pulizzi
English - December 28, 2015 10:00 - 3 minutes - 3.21 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 112: Less Content Is An Easy 2016 Prediction
Next Episode: Episode 114: 3 Content Predictions For 2016
This quote from "The Glory Road" by Robert Heinlein sums up the content marketing journey for those who are successful: "If you walk the glory road, you are certain to find mostly rocks." In this episode of Content Inc., Joe Pulizzi shares why backbone will win out with content marketing in 2016. Most businesses and teams give up too early in their content marketing efforts, but those that stay the course are much more inclined to experience great success.