Episode 60: Building An Audience Persona Now
Content Inc with Joe Pulizzi
English - June 23, 2015 12:00 - 6 minutes - 5.63 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 59: 3 Ways To Drive Subscriptions
Next Episode: Episode 61: Tilt to Blog to Book to Speaking
Often businsss owners and marketers tend to create content that resonates with them or is what they "think" their customer will want. In this episode of Content Inc. Joe Pulizzi addresses the need to take time to build out audience personas before you get too far down the content marketing road. He shares some important questions to be asking when developing your personas and reminds you that there may be a few personas to create along the way.