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Episode 47: How John Deere Dominated Farming With A Content Inc. Strategy
Content Inc with Joe Pulizzi
English - May 11, 2015 12:00 - 5 minutes - 5.06 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 46: Identify And Fix What Is Stopping Your Content Inc. Success
Though the term 'content marketing' seems to have taken off in the last few years, the concept of what it is and what it can accomplish has been around for over 100 years. In this episode of Content Inc., Joe Pulizzi discusses how John Deere has been in the Content Inc. strategy game since 1895 and how, still today, provide content that is valuable to farmers around the globe.