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Episode 36: The Subscriber Hierarchy
Content Inc with Joe Pulizzi
English - March 31, 2015 15:34 - 6 minutes - 6.13 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 35: One Metric To Rule Them All
Next Episode: Episode 37: Unleashing The Passion Behind Your Content
You don't own your audience. They can get up and leave, mentally or physically, at any time. The need for valuable content is critical to engage your audience and provide them the necessary incentive to move from an existing platform to one that is owned by you. In this episode of Content Inc., Joe Pulizzi breaks down the various platforms where you can engage your audience and how the ability to control, both message and where the message is placed is key to understanding your subscriber hierarchy.