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Episode 17: We Fail When We Lead With Product First {with Jay Acunzo}
Content Inc with Joe Pulizzi
English - January 26, 2015 16:09 - 5 minutes - 5.25 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 16: Build The Base, Then Diversify Content {with Jon Loomer}
Too often, as start-ups and even as established companies, the marketing messages we create for our audience share only the features, not the true benefits that will help those we serve. In this episode of Content, Inc., Joe Pulizzi brings on guest Jay Acunzo, VP of Platform for NextView Ventures, to share how to get past the features conversation and go directly to addressing the problems you solve for your customers. Don't fail by leading with your product. Succeed by leading with how you improve the current situation for your customer.