Episode 50: Don't Get Seduced By the Dark Side of Social Media
Content Inc with Joe Pulizzi
English - May 19, 2015 12:00 - 5 minutes - 5.32 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 49: Podcast Stories That Build Your Content Inc. Empire
Social media marketing can work. However, in this episode of Content Inc. Joe Pulizzi warns you of the possible seduction to get too involved in buying fans and followers. He encourages you to build your own media and use social media as a driver to what you can control, making raving fans along the way. Leverage social media. Don't let it control your marketing model.