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Episode 24: 10 Steps To A Content Marketing Pilot Program
Content Inc with Joe Pulizzi
English - February 17, 2015 13:00 - 9 minutes - 8.38 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 23: There Are No Overnight Successes: Social Media Examiner Origin Story {with Michael Stelzner}
Next Episode: Episode 25: 6 Steps To The Content Inc. Model {Part I}
A full-blown content marketing strategy requires necessary time and patience to plan, create, implement and analyze the results. But not every company is willing to wait out the necessary time for this to happen. This is when a content marketing pilot program may be just what is needed to introduce the Content Inc. concepts to leaders in the organization. In this episode of Content Inc., Joe Pulizzi breaks down the 10 key steps needed to launch a content marketing pilot program. If your executive team is hesitant to put resources behind a content marketing initiative, a pilot program could be the perfect short term solution to get things moving in the right direction.