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Episode 27: Diversifying Content And Revenue Streams {with Rob Scallon}
Content Inc with Joe Pulizzi
English - March 02, 2015 15:33 - 5 minutes - 4.85 MB - ★★★★★ - 87 ratingsManagement Business Careers creation marketing content entrepreneur entrepreneurship joe pulizzi startup Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 26: 6 Steps To The Content Inc. Model {Part II}
In this episode of Content Inc., Joe Pulizzi brings on guest Rob Scallon, musican and full-time internet entrepreneur. Rob started sharing his music on YouTube and by doing so, built his own audience over time. He now has over 263,000 subscribers and is able to make a full-time living with his music via the internet. Rob shares the importance of creating content that you truly love. This is key for finding an audience that also loves what you have to offer. Then, just like any investment process, diversify. Once you have your foundation set up on one channel, then begin branching out to other ways to connect with your audience.