ClientSide
78 episodes - English - Latest episode: almost 2 years ago -Where real, expert clients come to share real life experience and insight from the world of B2B marketing: The challenges, the changes, and the unchanging truths; the opportunities, the trends, and the reality of tech and digital transformation; and, of course, the inside story on agencies (good, bad, and vanilla). Find out how to find one, hire one, fire one, and build a successful relationship with one. Welcome to global B2B marketing from the people with the real know-how. Welcome to ClientSide with Fox Agency.
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Episodes
Krista Sande-Kerback on IBM's bet on intelligent automation
August 30, 2022 16:14 - 19 minutes - 26.4 MBKrista Sande-Kerback is Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation, or RPA. She leads IBM’s marketing efforts in support of IBM’s 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM’s RPA message globally. We discuss: What Robotic Process Automation is and the uses for it How RPA can be used for social good How to approach the challenge of growing awareness The importance of having an understanding of new/i...
Ruben Bell on Vodafone's investment in digital
July 20, 2022 19:17 - 28 minutes - 39.1 MBRuben Bell is responsible for executing digital strategy for one of the UK's biggest tech businesses, Vodafone. He is focused on executing a digital strategy and value-focused change within a Scaled Agile environment. Ruben is an experienced change management specialist passionate about delivering sustainable transformations that make a real difference. We discuss: How Vodafone has transformed over the last few years Keeping up with demand from consumers and employees What a world-cla...
Amy Webb unpacks the future of technology
July 11, 2022 14:13 - 30 minutes - 41.6 MBAmy Webb is an American futurist, author and founder and CEO of the Future Today Institute. She is the author of several best-selling books such as 'The Signals Are Talking', 'The Big Nine' and her new book 'The Genesis Machine'. She is an adjunct assistant professor at New York University's Stern School of Business, a nonresident senior fellow at Atlantic Council, and was a 2014–15 Visiting Nieman Fellow at Harvard University. We discuss: What the future of technology looks like How S...
Jan Kämpfer on the new age of sales and marketing
June 19, 2022 05:00 - 25 minutes - 34.5 MBJan Kämpfer is the Marketing Director for Panasonic Connect Europe. Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales. Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company’s name change reflects the goal to "connect" their customers’ operations to a better future. We discuss: How he drives growth for Panasonic's brand How sales and BD has changed over the last 2 years The ro...
Tania Jones on India, technology and high fashion
June 01, 2022 12:00 - 27 minutes - 37.7 MBTania Jones is a Community and Global Talent Partner at FARFETCH. She is a passionate community builder and worked with several leading global brands across building teams, excellent customer service, facility operations, scaling business and marketing strategy. FARFETCH is the leading global platform for the luxury fashion industry. Their mission is to be the global platform for luxury fashion, connecting creators, curators and consumers We discuss: The role and responsibilities of a co...
Locky Wright discusses the e-skin revolution in robotics
May 12, 2022 05:00 - 26 minutes - 37.1 MBLocky Wright is the Commercial Lead at Touchlab, one of the most exciting startups of the past decade. Touchlab manufactures e-skin thinner than human skin which can be wrapped around hard or soft surfaces to sense pressure and location in real-time. Locky is responsible for sales and marketing, finding and onboarding new large-scale clients and developing the VC fundraising strategy. We discuss: Who Touchlab are and the problems they solve for customers The innovation Touchlab is b...
Gabriele Lochis delighting the customer in mobility services
May 04, 2022 19:23 - 29 minutes - 40.9 MBGabriele Lochis is the Head of Digital Marketing and Development for BNP Arval. He’s responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention. We discuss: The best way to drive long-term growth in B2B brands Arval's approach to segmentation and targeting their audiences Balancing short-term performance with long-term brand building Attracting consumer...
Gareth Spence on harnessing the power of media
April 13, 2022 14:00 - 28 minutes - 39.6 MBGareth Spence is Senior Director of Digital Marketing and Public Relations at ADVA. He helps companies build global brands and grow new revenue opportunities. He has an in-depth knowledge of producing compelling and original multimedia content for senior audiences. ADVA's technology forms the building blocks of a shared digital future and empowers global networks. They continually develop breakthrough hardware and software that leads the networking industry and creates new business oppor...
Richard Lane from rockstar to enterprise demand generation
March 31, 2022 15:00 - 21 minutes - 29.3 MBRichard Lane is the Co-founder and Chief Commercial Officer at Durhamlane, a leading revenue generation company. He has over 25 years of commercial sales experience, delivering progressive business development solutions to businesses of all sizes from SMEs to Blue Chip clients throughout the UK & Europe. We discuss: How Durhamlane helps global enterprise brands Setting up Durhamlane and the most significant milestones The skill and mindset of a successful salesperson today How B2B bu...
Giorgia Guantario - a primer on B2B thought leadership
March 15, 2022 14:30 - 33 minutes - 45.5 MBGiorgia Guantario is the Content Marketing Manager for Gamma. A leading Unified Communications as a Service provider helping businesses communicate and collaborate. Giorgia is a former journalist and a passionate tech writer, she translates Gamma’s mission and vision into compelling content that educates and engages audiences. We discuss: How her journalistic background shapes her outlook on marketing The problems Gamma solves for clients How to measure content marketing effectivenes...
Peter Richards on delivering B2B marketing excellence
February 28, 2022 19:14 - 30 minutes - 42 MBPeter Richards is the Director of Marketing Communications at Protolabs. Protolabs is the world’s fastest manufacturer of custom prototypes and on-demand production parts, with manufacturing facilities in eight countries. He has been recognised by the Chartered Institute of Marketing, DBA, Marketing Society, British Quality Foundation and B2B Marketing as delivering marketing and sales excellence. We discuss: The problems Protolabs solves for customers How marketing is structured global...
Ben Legg on revolutionising the way the world works
February 09, 2022 20:07 - 31 minutes - 42.8 MBBen Legg is the CEO and Co-Founder at The Portfolio Collective. They are revolutionising the way the world works. He is a seasoned technology CEO, engineer, author and former COO of Google Europe, held roles at McKinsey and ran Ola in India. He is now focused on helping thousands of entrepreneurs to flourish - through hands-on mentoring, consulting, investing, fundraising, board roles and career coaching. Ben has lived in nine countries (worked in 60) and reinvented multiple industries. ...
Ayelet Mavor on technology, impact and ESG
January 19, 2022 14:00 - 25 minutes - 35 MBAyelet Mavor is Head of ESG for Minute Media, a global content and technology company. She leads the company’s impact efforts as a socially and culturally involved player. Ayelet also leads on design and measurement of the ESG Goals for the company as well as oversees Stakeholder Management and Government Affairs for the group. Her career spans across Media, Arts and Tech in the private sector, she has worked within the UK Government creating tech hubs in Israel and around the world. W...
Creating business value from digital ecosystems
January 11, 2022 16:40 - 46 minutes - 63.9 MBIn this webinar episode, we explore what ecosystems are, how they create value and how the best businesses are capturing that value. Guest speakers: Chris Brown, Performance and Transformation Lead for the UK & Ireland at IBM Dona Haj, Head of EMEA Ventures and Tech Ecosystem at MathWorks Ash Mohd, People Engagement Global Lead at Accenture We discuss: What ecosystems are and why they are emerging How ecosystems change the nature of business Where and how value is created and captur...
Ash Mohd (Trailer)
December 09, 2021 20:15 - 1 minute - 1.71 MBAsh Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members. Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media. Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and commun...
Ash Mohd on people engagement and talent retention
December 09, 2021 16:06 - 29 minutes - 40.2 MBAsh Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members. Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media. Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and commun...
Lucy Bennett-Baggs (Trailer)
December 06, 2021 19:20 - 58 seconds - 1.33 MBLucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good. Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world.
Lucy Bennett-Baggs on social impact, technology and driving change
December 06, 2021 19:14 - 27 minutes - 39.6 MBLucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good. Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world. We discuss: The state of CSR and how the role of business has chan...
Miguel Avalos (Trailer)
November 09, 2021 17:30 - 1 minute - 1.37 MBMiguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google. He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles including, Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google.
Miguel Avalos on how Google enables B2B market acceleration
November 09, 2021 16:40 - 26 minutes - 36.3 MBMiguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google. He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles, including Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google. We discuss: His role developing B2B product market strategies and digital acceleration How Google uses marketing to engage with customers and drive business goals The ...
Jamie Cleghorn (Trailer)
October 26, 2021 14:00 - 1 minute - 1.43 MBJamie Cleghorn is a partner at Bain & Company. He is a member of Bain's Technology and Customer practices. Jamie leads Bain's B2B Commercial Excellence practice in the Americas, leads Bain's GTM Transformation and Sales Play System solutions globally and is one of the developers of the Elements of Value. He works with CEOs and executive teams during periods of transformational change, with a focus on strategy, growth and organizational effectiveness. He has worked across technology, teleco...
Jamie Cleghorn on the B2B Elements of Value
October 26, 2021 13:45 - 32 minutes - 44.7 MBJamie Cleghorn is a partner at Bain & Company. He is a member of Bain's Technology and Customer practices. Jamie leads Bain's B2B Commercial Excellence practice in the Americas, leads Bain's GTM Transformation and Sales Play System solutions globally and is one of the developers of the Elements of Value. He works with CEOs and executive teams during periods of transformational change, with a focus on strategy, growth and organizational effectiveness. He has worked across technology, teleco...
Johan Dreyer (Trailer)
October 13, 2021 19:37 - 55 seconds - 1.26 MBJohan Dreyer is the EMEA Field CTO for Mimecast, one of the world’s leading cyber security companies. Johan leads the UK & Ireland Sales Engineering team, where, each day, his team take on cyber disruption for their customers; on tackling their biggest cyber security challenges, whether it's by stopping phishing attacks, fake websites, or helping train their staff to be more cyber aware.
Johan Dreyer on brand trust and cyber resilience
October 13, 2021 17:53 - 26 minutes - 36.5 MBJohan Dreyer is the EMEA Field CTO for Mimecast, one of the world’s leading cyber security companies. Johan leads the UK & Ireland Sales Engineering team, where, each day, his team take on cyber disruption for their customers; on tackling their biggest cyber security challenges, whether it's by stopping phishing attacks, fake websites, or helping train their staff to be more cyber aware. We discuss: Cyber threats and how brands can protect themselves The tactics cybercriminals use to ex...
Baldeep Dogra (Trailer)
September 28, 2021 15:46 - 1 minute - 1.47 MBBaldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services. Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy. He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software & services in security...
Baldeep Dogra on Blackberry enabling Cyber Security everywhere
September 28, 2021 14:00 - 27 minutes - 38 MBBaldeep Dogra is the director of product marketing at BlackBerry. He is leading the Industry Strategy for BlackBerry with a particular focus on Government (UK) and Global Financial Services. Baldeep is a Global Technology leader with 20 years of experience in Enterprise and proven execution against strategy. He has played a pivotal role in the turnaround of BlackBerry as the company transformed from a device-centric organisation to one leading in Enterprise software & services in security...
Christine Adams (Trailer)
September 14, 2021 18:06 - 1 minute - 1.64 MBChristine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns. Christine also has a number of postgraduate qualifications in...
Christine Adams on investing in brand and reputation
September 14, 2021 18:05 - 29 minutes - 40 MBChristine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns. Christine also has a number of postgraduate qualifications in...
Frederic Dumoulin (Trailer)
August 31, 2021 15:00 - 1 minute - 1.6 MBFrederic Dumoulin is the VP Americas for Karhoo. He is responsible for helping companies in travel & hospitality improve their customer experience with smart mobility packages. Karhoo is a revolutionary ground transportation technology ecosystem designed to ease the distribution of taxi and for-hire services directly to the consumers through their favourites brands Frederic has lived in 3 continents and 5 different cities. His experience was focused on the Business Travel industry where he ...
Frederic Dumoulin on disrupting the mobility and hospitality experience
August 31, 2021 14:00 - 40 minutes - 56 MBFrederic Dumoulin is the VP Americas for Karhoo. He is responsible for helping companies in travel & hospitality improve their customer experience with smart mobility packages. Karhoo is a revolutionary ground transportation technology ecosystem designed to ease the distribution of taxi and for-hire services directly to the consumers through their favourites brands Frederic has lived in 3 continents and 5 different cities. His experience was focused on the Business Travel industry where he ...
John Smith (Trailer)
August 13, 2021 22:03 - 1 minute - 1.43 MBJohn Smith is the Executive Vice President for Ecosystem at Zafin. He is responsible for the strategic and tactical management of the company’s ecosystem, including the creation of new business models to support growth and differentiation. He has a proven track record of building partnerships and alliances as part of a symbiotic ecosystem for financial services.
John Smith on digital modernisation of the big traditional banks
August 13, 2021 20:49 - 35 minutes - 49.3 MBJohn Smith is the Executive Vice President for Ecosystem at Zafin. He is responsible for the strategic and tactical management of the company’s ecosystem, including the creation of new business models to support growth and differentiation. He has a proven track record of building partnerships and alliances as part of a symbiotic ecosystem for financial services. We discuss: The key priorities and challenges for traditional incumbent banks The customer impact of the evolving banking land...
Michal Harris (Trailer)
August 04, 2021 21:45 - 1 minute - 1.66 MBMichal Harris is Head of Global Marketing at Beyond by BearingPoint. For over 15 years, she has had a record of exceptional performance in senior marketing roles in diverse business environments at communication service providers, large vendors and start-ups. Michal combines extensive market and business knowledge with a strong drive to leverage marketing for business growth. BearingPoint Beyond is a digital platform solution provider helping businesses innovate and grow revenue in the fa...
Michal Harris on the digital ecosystem frontier
August 04, 2021 21:40 - 27 minutes - 37.5 MBMichal Harris is Head of Global Marketing at Beyond by BearingPoint. For over 15 years, she has had a record of exceptional performance in senior marketing roles in diverse business environments at communication service providers, large vendors and start-ups. Michal combines extensive market and business knowledge with a strong drive to leverage marketing for business growth. BearingPoint Beyond is a digital platform solution provider helping businesses innovate and grow revenue in the fa...
Brian Clevenger (Trailer)
July 20, 2021 17:16 - 1 minute - 1.71 MBBrian Clevenger is VP of Corporate Marketing at BlackBerry, his leadership experience covers over 20 years of building brands, relationships and entire businesses for both clients and agencies. BlackBerry—the once secure handset manufacturer turned cybersecurity company. In his role, Brian oversees brand, creative, web, campaigns, project management and media, and is leading the company’s largest global rebrand in over seven years. Prior to BlackBerry, Brian was the senior director at Veri...
Brian Clevenger: BlackBerry's pivot from handsets to cyber security
July 20, 2021 16:32 - 30 minutes - 41.9 MBBrian Clevenger is VP of Corporate Marketing at BlackBerry; his leadership experience covers over 20 years of building brands, relationships and entire businesses for clients and agencies. BlackBerry—the once secure handset manufacturer, has transformed into a leading cybersecurity company. In his role, Brian oversees brand, creative, web, campaigns, project management and media, and is leading the company’s most significant global rebrand in over seven years. Before BlackBerry, Brian was ...
Hamish White (Trailer)
July 05, 2021 20:26 - 1 minute - 1.43 MBHamish White is the Founder and CEO of Mobilise, a telecoms entrepreneur with 20 years experience supporting Tier 1 & Tier 2 International Telecommunications Operators. Hamish has a track record for successfully launching and growing startup telecommunications related operations. His experience includes the launch of 8 Mobile Virtual Network Operators (MVNO's) in 5 markets. We discuss: How the telecoms industry has evolved What the future of the industry looks like What Mobilise will ...
Hamish White on the new telecoms frontier
July 05, 2021 14:00 - 32 minutes - 44.6 MBHamish White is the Founder and CEO of Mobilise, a telecoms entrepreneur with 20 years experience supporting Tier 1 & Tier 2 International Telecommunications Operators. Hamish has a track record for successfully launching and growing startup telecommunications related operations. His experience includes the launch of 8 Mobile Virtual Network Operators (MVNO's) in 5 markets. We discuss: How the telecoms industry has evolved What the future of the industry looks like The landscape of te...
Nicholas Kelly (Trailer)
June 20, 2021 15:29 - 1 minute - 1.67 MBNicholas Kelly is the CEO of Axela, they are changing the way people view healthcare. They do this by assisting the care lifecycle for the individual by providing high quality care which embraces their values and promotes independence and dignity. He is also a technology entrepreneur having worked at prestigious brands such as Apple and Linkedin.
Nicholas Kelly on healthcare, technology and adversity
June 20, 2021 15:17 - 47 minutes - 65.8 MBNicholas Kelly is the CEO of Axela, they are changing the way people view healthcare. They do this by assisting the care lifecycle for the individual by providing high quality care which embraces their values and promotes independence and dignity. He is also a technology entrepreneur having worked at prestigious brands such as Apple and Linkedin. We discuss: Why he set up Axela Being a black founder of a technology company STEM Much much more Enjoy the conversation.
Saleema Vellani on innovation & social impact
June 07, 2021 19:48 - 30 minutes - 42.4 MBSaleema Vellani is an award-winning serial entrepreneur, keynote speaker, a professor, and the author of Innovation Starts With “I”. At the age of 21, Saleema co-founded and launched Brazil’s largest and #1 language school to finance an orphanage and social development programs, which has taught several thousands of students to date. Shortly after, she co-founded and ran a leading online translation agency in Italy to help companies expand their digital presence globally, while generatin...
Saleema Vellani (Trailer)
June 07, 2021 19:43 - 1 minute - 1.4 MBSaleema Vellani is an award-winning serial entrepreneur, keynote speaker, a professor, and the author of Innovation Starts With “I”. At the age of 21, Saleema co-founded and launched Brazil’s largest and #1 language school to finance an orphanage and social development programs, which has taught several thousands of students to date. We discuss: Innovation Personal development and Having a social impact Enjoy the chat.
Raj Kumar on brand vision and reputation
May 23, 2021 16:06 - 32 minutes - 45 MBRaj is the group brand and reputation director at Aviva Plc, the largest UK insurer. Previous to Aviva, he held leadership roles in Asia and Europe with companies like Siemens, Experian and Nokia. Raj believes that high performance comes from focussing on building a positive, honest, open and inclusive culture that embraces change. He is on the board of trustees at the Princes’ Teaching Institute, one of the Prince of Wales’ charities, helping teachers rediscover the love of their subject...
Raj Kumar trailer (Aviva)
May 23, 2021 15:51 - 2 minutes - 3.2 MBRaj is the group brand and reputation director at Aviva Plc, the largest UK insurer. Previous to Aviva, he held leadership roles in Asia and Europe with companies like Siemens, Experian and Nokia. Raj believes that high performance comes from focussing on building a positive, honest, open and inclusive culture that embraces change.
Carol Howley on business analytics, scale-ups and B2B marketing
May 10, 2021 13:00 - 34 minutes - 46.8 MBCarol Howley is the Vice President of marketing and communications for Panintelligence. She was the former global head of marketing for Skyscanner. She’s got over 15 years experience in the digital and technology space for established businesses and start ups specialising in growth marketing, GTM, brand development, communications, automation, and customer research. Skyscanner welcomed over 100 million monthly website visitors last year and were bought for a record £1.4bn in 2016. At Sky...
Carol Howley (trailer)
May 09, 2021 18:47 - 1 minute - 2.39 MBCarol Howley is the Vice President of marketing and communications for Panintelligence. She was the former global head of marketing for SkyScanner. She’s got over 15 years experience in the digital and technology space for established businesses and start ups specialising in growth marketing, GTM, brand development, communications, automation, and customer research.
Andy Bryant - The potential of DeFi and blockchain technology
April 28, 2021 14:00 - 37 minutes - 59.3 MBAndy Bryant, is the COO of Bit Flyer Japan’s No1 crypto currency exchange. He is an experienced C-level executive, who has led companies at every stage of growth, whether seed stage, rapid stage, or maturing stage with a background in tech, Ai, Blockchain and Fintech. He has a unique skill set, with a background in hi-tech engineering, professional finance, operations, and executive management and he has lived and worked in 4 countries across 3 continents. We discuss: Andy's thesis f...
Andy Bryant trailer (Blockchain & DeFi)
April 27, 2021 14:00 - 1 minute - 2.6 MBAndy Bryant, is the COO of Bit Flyer Japan’s No1 crypto currency exchange. He is an experienced C-level executive, who has led companies at every stage of growth, whether seed stage, rapid stage, or maturing stage with a background in tech, Ai, Blockchain and Fintech. He has a unique skill set, with a background in hi-tech engineering, professional finance, operations, and executive management and he has lived and worked in 4 countries across 3 continents.
Will B2B sales ever be the same again? (audio recording)
April 12, 2021 14:00 - 54 minutes - 75 MBThis is an audio recording of the webinar we ran back in December called: 'Will B2B sales ever be the same again?' and it was a brilliant and timely chat about how B2B sales teams go to market, prospect and sell in a remote world. Something we all had to get used to over the last 12 months. As we come out of lockdown in the UK, the question to ask ourselves is will we revert to business as usual or have we all developed new behaviours and habits that will stick with us for the longterm? Ou...
Sam Colley trailer (IoT)
March 22, 2021 13:45 - 1 minute - 2.11 MBAs CEO of Pod Group. based in San Francisco, Sam is responsible for all divisions of Pod Group in the US market. His expertise in enterprise data solutions for IoT are helping to expand Pod Group's presence globally. Pod Group is leading an initiative to establish the world’s first ENO (enterprise network operator), empowering enterprises to take ownership of their networks and achieve scale as mass IoT becomes a reality. Pod Group provides enterprises, manufacturers and systems integr...